Next-Generation Marketing Cloud is a complete agentic marketing solution, purpose-built to help you personalize every moment of engagement across the customer lifecycle. Built natively on the Salesforce platform — right alongside Sales, Service, and Commerce — it connects your customer data, workflows, and teams in one unified system. And it works alongside your existing Marketing Cloud products, so there’s no need to rip and replace.

What sets it apart is its foundation in autonomous AI. These agents aren’t just helpers — they act like expert teammates who understand your goals and act on your behalf. From campaign creation to optimization and 1:1 personalization, they automate what used to take teams of people — now at a scale and speed only made possible by today’s advancements in AI.

With our next-generation capabilities, every channel becomes a two-way conversation. ‘Do-not-reply’ messaging is replaced with real-time engagement, and disconnected tasks become seamless, AI-orchestrated flows — all within the Salesforce platform.

Marketing Cloud is a flexible solution, so pricing depends on your starting point and the capabilities you need.

New to Marketing Cloud? You can get started with either Marketing Cloud Growth Edition or Advanced Edition, which include core cross-channel marketing automation. From there, you can add capabilities such as Salesforce Personalization, Marketing Intelligence, or Loyalty Management to enhance your programs with deeper insights, personalization, and engagement—each priced according to your specific usage needs.

Already using Marketing Cloud Engagement, Account Engagement, Personalization, or Intelligence? You can access the new next-gen Marketing Cloud capabilities, such as Agentforce, by renewing to a “+” edition of your current product. These “+” editions work alongside what you already use, so there’s no rip-and-replace—just powerful new tools added to your existing investment.

For exact pricing and packaging details, connect with your Salesforce account representative.

Marketing Cloud lets you personalize every customer interaction, automate marketing with AI agents, and unify your marketing, sales, and service experiences — all on the Salesforce platform.

With it, you can:

Create two-way customer conversations across email, SMS, web, and WhatsApp — replacing outdated “do-not-reply” messages.

Automate campaign creation and performance optimization using AI agents that act like expert teammates.

Deliver real-time, 1:1 personalization using Data Cloud and Agentforce to tailor offers, content, and recommendations across channels.

Unify customer data and journeys to create seamless, consistent experiences across your marketing, loyalty, and service programs.

Optimize paid media and campaign performance with built-in analytics and AI that monitor results and adjust automatically to protect ROI.

Integrate loyalty, personalization, and analytics tools — all working alongside your existing Marketing Cloud products, with no need to rip and replace.

Whether you’re launching new campaigns, improving personalization, or optimizing performance, Marketing Cloud gives you the tools to do it faster, smarter, and more effectively than ever before.

If you’re already using a Marketing Cloud solution—such as Engagement, Account Engagement, Personalization, or Intelligence—and you’d like to access Agentforce Marketing solutions or next-gen capabilities built on the Salesforce platform, you can do so by upgrading to a “+” edition of your current product (Engagement+, Account Engagement+, Intelligence+, or Personalization+).

These “+” editions work alongside your existing tools, so there’s no disruption or need to rebuild. You keep your current journeys, data, and content—while gaining access to new AI-powered capabilities such as Agentforce campaign creation, real-time personalization, cross-channel orchestration, advanced analytics, and more.

To get started, speak with your Salesforce account representative. They’ll help you renew into the right “+” edition so you can begin using next-gen Marketing Cloud features immediately.

In many cases, Salesforce products integrate directly with many outside applications and systems to help you connect your data. For those that don’t have built-in integration, like on-premises data sources, you can purchase licenses of MuleSoft, work with our integration partners, or use apps on AppExchange.

Talk to a sales representative to get an idea of what integration solution works best with the Salesforce products you use.

We offer several advisory, adoption, and support plans to our customers. To learn more, visit Success Cloud.

You can purchase licenses of Salesforce Essentials with a monthly or annual contract. To get started, sign up and purchase Salesforce Essentials directly from a free trial. All other subscriptions are generally paid annually in advance.

Most Salesforce products use annual contracts, but Salesforce subscription terms vary, like Salesforce Essentials, which offers monthly or even multiyear payment options. Chat with a sales representative to discuss payment and billing options for your products.

You can add products or upgrade at any time, but some products may need to scale together. Reach out to our sales department at 1-800-667-6389 to see what works for your business.