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Astro standing alongside a personalized push notification, SMS message, and a journey builder dashboard.
Marketing Cloud Engagement

Mobile Marketing Platform

Create cross-channel campaigns with a mobile marketing platform that connects every moment. Mobile Studio helps marketers deliver cohesive mobile experiences that build loyalty, elevate engagement, and maximize return on investment.

What can you do with a mobile marketing platform?

Engage your audience everywhere with connected, AI-powered mobile marketing. Create connected moments across SMS, third-party messaging, mobile push, app messaging, and beyond. And design, build, and deploy every moment from a single, trusted platform.

Connect Experiences with Mobile App Messaging

Reach customers on preferred channels with relevant information, usingJourney Builder,Data Cloud, API Triggers, and geolocation data. And, with our mobile push SDK, you can track custom mobile events, manage journeys, and trigger personalized messages.

Illustration of the different mobile moments that can trigger consumer experiences

With out-of-the-box app analytics, see how users are engaging and refine your audience targeting through Journey Builder to respond based on user actions. With AI-driven insights, you can optimize send time, engagement scoring, and send frequency.

Snapshots of different data graphs that summarize mobile campaign performance.
Journey flow showcasing mobile app engagement interactions
Illustration of the different mobile moments that can trigger consumer experiences
Snapshots of different data graphs that summarize mobile campaign performance.

Conversational Marketing with WhatsApp

Engage mobile users across commerce, sales, and service experiences. With Meta's WhatsApp Business Platform — integrated directly within Salesforce — transform one-way marketing promotions into dynamic, two-way customer support conversations across a single WhatsApp number. Seamlessly automate experiences with connected AI and chatbots, reducing support and service calls.

Reach a global audience with hyper-personalized mobile messaging experiences, managed within Marketing Cloud Engagement. Use Engagement's segmentation and targeting tools to personalize two-way engagement within WhatsApp, at every point in the customer journey.

WhatsApp campaign illustration, going from template creation to journey flow to example end user experience.

Activate real-time, personalized messaging across WhatsApp, Email, SMS, Push & App Messaging, all from the same platform. Engage across every touchpoint to promote and sell products, answer user questions, handle service cases, and more.

Cross-channel journey with example messages for email, whatsapp, and a push notification.
WhatsApp campaign illustration, going from template creation to journey flow to example end user experience.
Cross-channel journey with example messages for email, whatsapp, and a push notification.

SMS Messaging

Manage, track, and optimize SMS messages within Marketing Cloud. Activate alerts, transactional messages, and other subscriber messages across both online and offline channels. And, create SMS templates with a drag-and-drop interface within Content Builder.

Example SMS campaign, going from template creation to journey flow to example end user experience.

Drive higher engagement and personalization at scale anywhere in the world. Maximize your mobile marketing software to respond immediately to user actions and deliver time-sensitive notifications like order tracking/status, appointments, and customer support.

Example SMS journey flow with transactional real-time triggers.

Use AI-driven decision-making to identify optimal message send times and preferred channels. Personalize sender details, CTAs, and deep links. Use A/B testing to optimize every element, from emojis to offers, and more.

AI automated journey flow, with decisioning on send time optimization.
Example SMS campaign, going from template creation to journey flow to example end user experience.
Example SMS journey flow with transactional real-time triggers.
AI automated journey flow, with decisioning on send time optimization.

Explore the benefits of Marketing Cloud Engagement

Email Marketing

Power your email marketing with the #1 platform on the market. Using Email Studio, create and deliver beautiful campaigns, engage more subscribers, and make the most of every marketing dollar.

Journey Orchestration

Connect multichannel campaigns with an orchestration platform that can automate every interaction and message at scale.

Loyalty Management

Foster relationships and create loyalty with AI predictive capabilities built directly into your CRM with loyalty management software.

Mobile marketing tips, tricks, and best practices.

Marketing Cloud Engagement Pricing

Email Studio is a part of our Marketing Cloud Engagement product suite.

This page is provided for information purposes only and subject to change. Contact a sales representative for detailed pricing information.

Astro standing with outstretched hands in front of the Marketing Cloud newsletter.

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Ready to take the next step?

Marketing Cloud Mobile Engagement FAQ

Mobile Studio is a part of Marketing Cloud Engagement. It lets marketers create, deploy, and manage mobile marketing and transactional messaging within one place. Supporting SMS, WhatsApp, mobile push and app messaging, Mobile Studio connects brands with on-the-go customers on their preferred channel and device.

Choosing the right mobile marketing platform warrants several key considerations. In addition to addressing your customers’ needs and your business goals, here are some other important factors to take into account:

  • Native connectivity to your data  
  • Integration across marketing, commerce, and service experiences 
  • Channel breadth 
  • Flexibility to manage simple and complex journeys  
  • Native measurement tools - Embedded AI 
  • Customer support and training resources 
  • Industry reputation (for example analyst reports and product reviews) 
  • Dependability and scalability

Today, 61% of customers prefer self-service.* And 65% of customers want an immediate response when contacting a company.* A mobile marketing platform meets these needs and more. Personalized, scalable mobile experiences have a proven ability to generate leads, retain customers, create brand advocacy, and drive revenue with integrated upsell/cross-sell.

*State of the Connected Customer, Sixth Edition. Salesforce. "

No. Journey Builder is the campaign management tool at the heart of Marketing Cloud Engagement and Mobile Studio. It contains several embedded, marketer-friendly AI features like send time optimization, engagement frequency, and multi-variant testing. With pre-build Journey templates, marketers can start sending promotional and transactional emails, mobile messages, like push and SMS, and any custom channels quickly.

Marketing Cloud Engagement helps brands increase customer satisfaction, inspire brand loyalty, heighten demand, and drive revenue. Salesforce Marketing Cloud Engagement offers these benefits, through solutions for lead generation, customer retention, brand advocacy, and upselling, cross-selling, and more.

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