Simplify Marketing Data Management
Ingest and harmonize your marketing data in just three clicks with our library of 170 prebuilt API connectors, universal AI connector for your flat-file sources, and out-of-the-box marketing data model
Let AI normalize and enrich your marketing data with customer and business data to deepen your analysis and unlock richer insights about your marketing performance
Prove Marketing’s Impact to the Bottom Line
Get a quick overview of your program’s health or dive into how your cross-channel campaigns are performing with embedded Tableau Next visualizations, AI campaign summaries, and goal tracking
See how your campaign performance impacts the bottom line with predictive forecasting and built-in attribution
Improve Performance with Less Effort
Trust Agentforce to identify and pause low-performing ads, recommend optimizations, and adjust campaign goals to maximize campaign effectiveness
Track paid media performance at any level of detail — by campaign, channel, audience, or goal — with out-of-the-box dashboards tailored to your needs
Choose the right marketing analytics solution for your business.
Marketing Intelligence
- Agentforce Paid Media Optimization
- AI Campaign Summaries
- Automated Data Management
- Segment Intelligence
Marketing Cloud Intelligence+
- Includes Marketing Intelligence
- Agentforce Paid Media Optimization
- AI Campaign Summaries and Visualizations
- Automated Data Management
Complete your Marketing Analytics solution with products from across the Customer 360.
Marketing Cloud Advanced
Scale high growth companies with marketing automation on the world's #1 AI CRM
Salesforce Personalization
Automate dynamic offers for each customer in real-time across each moment in the customer journey.
Data Cloud
Unify your customer data and take action on insights with AI and automation in real time.
Marketing Cloud Engagement
Create and deliver boundless, personalized customer journeys across marketing, advertising, commerce, and service.
Sales Cloud
Set the foundation for revenue growth with sales force automation and the #1 CRM.
Marketing Cloud Account Engagement
Grow efficiently by aligning marketing and sales on the #1 CRM with marketing automation and account-based marketing.
Marketing Analytics FAQ
Marketing analytics solutions automate marketing data preparation, including ingestion, transformation, and modeling, and surface relevant insights in ootb dashboards that marketers can use to maximizeROI and hit their business goals.
Yes. In order to prove and improve the impact of your marketing spend, businesses need to invest in tools that present a complete picture of your cross-channel performance.
Marketing analytics solutions save marketers time, help marketers optimize their spend andcampaign performance, and help marketers prove ROI and impact the bottom line.
Learn more about why marketing analytics is important.
This is unique for every business. Start by understading how much and what kind of data your marketing team uses, the resources and skills of your team to ingest and prepare data, and how you wish to activate the insights you uncover from your data.
Marketing Intelligence is our new marketing analytics product built directly on the Agentforce 360 Platform. Marketing Cloud Intelligence, previously known as Datorama, refers to our industry-leading marketing analytics platform.