Next-Gen Marketing Cloud is a complete agentic marketing solution, natively built on Salesforce’s core platform. It’s designed to help you personalize the right moments and have two-way conversations across the entire customer relationship.

Next-Gen Marketing Cloud helps you…

1. Understand customers and marketing performance

With Next-Gen Marketing Cloud, marketers have one actionable dataset so they can easily understand customers and marketing performance. With unified profiles and metadata shared across the business, they can activate structured and unstructured data to create highly targeted audience segments, build calculated insights, measure attribution, optimize campaign performance in-flight, and power AI recommendations, decisioning, and AI agent actions — all without IT dependencies.

2. Manage cross-channel experiences

Marketers have cross-departmental workflows for both internal handoffs and customer engagements – powered by actionable data and AI agents. This makes managing cross-channel experiences at scale not just possible, but seamless. Marketers can engage customer experiences across the entire lifecycle and manage those workflows from one place with OOTB events for triggers, personalization, AI-powered decision splits, daisy chaining of customer journeys, and more.

3. Increase business efficiency and scale

With Next-Gen Marketing Cloud, marketers can increase business efficiency and scale thanks to actionable data and autonomous AI agents embedded across the platform. These AI agents help marketers:

- Drive awareness by acting as an always-on collaborator across every step of the campaign process - from the creation of briefs, to segments, content, promos, and journeys.

- Help sales close more deals by capturing, nurturing, scoring, and routing leads and accounts to an SDR agent or human rep.

- Grow customer lifetime value by transforming traditional channels into two-way conversations – with AI agents available 24x7 to answer questions, offer personalized recommendations, help with scheduling or purchases, and dynamically curate web experiences.

- Improve ROI by autonomously analyzing and optimizing in-flight campaign performance – taking actions like pausing low-performing ads (with the marketer’s approval) and ensuring customers are on the optimal journey based on their real-time engagement.

Agentic marketing uses autonomous AI agents to transform traditional channels into two-way conversations, and to be an always-on collaborator behind the scenes. 

Unlike with standard automation where marketers manually set up every step, with agentic marketing, marketers define the strategy — such as “increase loyalty among at-risk customers” — and AI agents handle the execution. Agents create content, build audiences, personalize messaging, optimize performance, answer questions, and orchestrate handoffs between teams and channels. 

The result? Not just faster outputs, but better outcomes. Instead of juggling tools, tweaking pixels, and chasing approvals, marketers get time back for what really matters: strategy, creativity, and driving growth.

Agentforce is a type of artificial intelligence (AI) application designed to execute specialized tasks to help marketers and customers. Agentforce for Marketing Cloud offers marketers pre-built skills to streamline key marketing tasks such as planning and creating marketing campaigns - Agentforce can help marketers create a brief, target audience segment, email and SMS content, build a customer journey in Flow, and even provide a campaign summary! For more specialized needs, marketers can create custom agents using Agent Builder.