Customer relationship management (CRM) for the manufacturing industry is a system for managing all of your company’s interactions with current and potential customers and partners like distributors. It also helps manage critical information, such as asset data, order management, and demand forecasting.

A manufacturing CRM can help you get 360-degree visibility into your customers, partner, and asset data to help manage your complete book of business, transform your service center, and drive near real-time collaboration. It integrates with ERP and supply chain management and drives efficiency.

First, determine what you want a manufacturing CRM to solve. A manufacturing CRM should include functionality, such as customer, product, and asset information, partner performance and collaboration management, processes to manage your book of business, embedded analytics, AI, and more.

Salesforce's CRM for manufacturing connects manufacturers' value chains to solve industry challenges with the Einstein 1 Platform. Our innovative manufacturing solutions are built to decrease costs, increase margins, enhance productivity, and drive efficient growth.

Salesforce offers a complete suite of innovative manufacturing solutions to help manage your complete book of business, reimagine omni-channel service, collaborate with channel partners, and act on intelligent insights with automation.

To start, think about your main challenges. Then get to know our CRM for manufacturing solutions: Modernize Commercial Operations, Transform the Service Experience, Simplify Partner Engagement, and Translate Data Into Intelligent Insight and Actions.