Salesforce helps Inter unify customer profiles across data sources and engage them at every touchpoint.Data Cloud then segments the data into audiences to deliver the most timely communications with the right product offers. On average, this efficiency has helped Inter eliminate 1.5 hours of meetings per day.

Inter also usesTableau to instantly analyze customer profiles and their preferences right in the flow of work. With Tableau and Data Cloud together, Inter can track the webpages customers visit and how often to recommend relevant products. This generates engagement scores for each customer, helping Inter create more than 3,500 new audience segments. By making each experience more personal, Inter increased conversion rates 35x and overall ROI 20x.

At first, Inter was concerned about the security risk of employees using outside generative AI apps. But withSlack, the company built its own InterGPT app in just days. Now, over 1,000 Inter developers can write and review product code in any development language.

Service employees also use the app to search the company’s knowledge base, generate answers to customer questions, and translate responses. This has saved each employee on average 30 minutes per month and led to $13,000 in monthly savings in productivity. 

For example, when a customer needs help buying a new car, reps must first check InterGPT to navigate Brazil’s many financial regulations. The app quickly serves up recommendations on what services the company can legally offer or not.