How it works:
Eliminate app switching and data silos with a single, AI-powered 360-degree client view. Integrate CRM data, financial systems, and third-party sources into a unified advisor desktop that puts all the data, insights, and actions advisors need at their fingertips.

Focus on clients, not paperwork. Elevate advisor productivity with industry-trained digital workers that automate manual tasks like research, meeting prep, and account updates, surfacing real-time insights so advisors have more time for what matters most.

Deliver tailored advice at every touchpoint. Centralize client data — goals, life events, preferences — to surface timely insights and recommendations, using AI to anticipate needs and personalize interactions for every client and deepen loyalty.

Scale high-touch service across your entire book of business efficiently. Leverage unified data and AI analytics to understand needs, predict next best actions, and connect operations for seamless, scalable client experiences and data-driven growth.





Build your advisor experience solution with these Salesforce products:
Financial Services Cloud
Unify customer experiences across channels, geographies, and both consumer and commercial lines of business.
Agentforce for Financial Services Cloud
Fuel efficiency and drive superior customer service 24/7 with Agentforce.
Tableau
Boost productivity and decision-making with the world’s leading AI-powered analytics platform.
MuleSoft Anypoint Platform
Bring MuleSoft flows directly into Salesforce for seamless connectivity and enhanced capabilities for financial institutions.
Slack
Bring together the right people, information, and tools to drive business.
Data Cloud
Activate all your customer data across Salesforce applications.
How it works:
Provide knowledge base and chatbots with modern, conversational UI to boost client service satisfaction and reduce time to serve.

Allow CSRs to pull up information right away, all in a unified system, with wealth management software.

Connect the middle and back office workflow for improved orchestration among teams.

Understand what's important to your clients with unified interaction data and AI.





Build your scalable service solution with these Salesforce products:
Financial Services Cloud
Unify customer experiences across channels, geographies, and both consumer and commercial lines of business.
Service Cloud
Transform how service teams deliver value at every touchpoint — including customer experience, engagement, processes, automation, and service operations.
Agentforce for Financial Services
Fuel efficiency and drive superior customer service 24/7 with Agentforce.
Flow
Generate real-time, intelligent workflows with CRM + AI + Data + Trust.
Slack
Bring together the right people, information, and tools to drive business.
Intelligence for Financial Services Cloud
Help your entire team find important answers and start making data-driven decisions.
How it works:
Engage clients, automate workflows, and unlock insights—all in one unified system.
Be operational in days, not weeks with out-of-the box CRM capabilities designed for advisors. Configure to the unique needs of your practice by customizing workflows, client journeys, and data models on a secure platform that grows as your needs evolve.

Effortlessly attract new clients and deepen relationships with automated lead capture and management. Equip advisors with the tools and insights they need to understand clients, anticipate their needs and deliver more meaningful experiences at scale.

Empower your advisors and support teams by automating time-consuming tasks like onboarding, account transfers, and client follow-ups. Attract and retain advisor top talent with modern CRM technology that frees up their time to build more lasting relationships.

Grow your book of business with a 360° view of client data and powerful new insights. Integrate data from preferred custodial and wealthtech platforms to run your operations in one seamless system. Get a holistic view of key metrics, track advisor tasks and analyze client portfolios without needing to switch between multiple apps.





Accelerate AUM with a tailored wealth management solution built on these Salesforce products:
Financial Services Cloud
Unify customer experiences across channels, geographies, and both consumer and commercial lines of business.
Sales Cloud
Engage buyers effectively, improve seller productivity, close deals faster, and grow revenue on the most complete sales platform.
Service Cloud
Transform how service teams deliver value at every touchpoint — including customer experience, engagement, processes, automation, and service operations.
Flow
Generate real-time, intelligent workflows with CRM + AI + Data + Trust.
AppExchange
The world’s leading enterprise cloud marketplace of proven apps and experts. Easily find financial services solutions that are right for you.
Keep up with the latest wealth management trends, insights, and conversations.
Ready to take the next step with the world’s #1 AI CRM for Financial Services?
Wealth Management FAQ
Financial advisors leveragewealth management software to handle client portfolios, keep an eye on investments, and offer customized planning. With tools like client progress tracking, personalized dashboards, and seamless integrations for portfolio management and tax efficiency, advisors elevate and enhance the client journey.
Salesforce is used by wealth management firms, RIAs, broker dealers, and investment managers for portfolio management, compliant onboarding, communications, service capabilities, and more. Our purpose-builtCRM for financial advisors streamlines operations and improves client relationships.
Wealth management software increases operational efficiency, enhances productivity, ensures better decision-making through analytics, improves collaboration, and automates workflows.
Yes, Salesforce supports ESG initiatives by providing tools that enable firms to track, measure, and report on their ESG performance. This includes solutions for data management, reporting, and stakeholder engagement.
Financial Services Cloud for Advisors reduces the cost and complexity of implementation by providing pre-configuration out-of-the-box. These pre-configured use cases are tailored to the most popular needs of firms and built from best practices seen across RIAs and small wealth management firms.
The Financial Services Cloud accelerator is best suited for RIAs with 25 employees or less. The accelerator includes pre-configured use cases for client engagement, practice management, data and insights, and much more.









