Create efficiencies with self-service.
Reduce customer service costs by increasing call deflection and decreasing handle time. Move expensive calls and branch interactions to lower-cost chat experiences. Enable customers to quickly resolve simple requests without needing to go into an office or pick up the phone.Watch a demo.

Deflect calls from the contact center by seamlessly embedding Financial Services Cloud automation capabilities into existing internet and mobile banking experiences with a self-service portal.Watch a demo.

Customers are digital-first, but not digital-exclusive. Make your financial institution easier to do business with by providing personalized, omni-channel journeys. Delight your customers with seamless interactions between digital and physical channels.Watch a demo.




Deliver personalized service with a complete customer view.
Accelerate agent productivity with an intelligent, unified, automated workspace. Enable CSRs to view data from multiple platforms with prebuilt integration, and eliminate the need to toggle between systems with a single-page view of the customer.

Keep customers’ trust and protect their personal information by verifying the identity of a caller before sharing sensitive information. Set up flows that meet your business and legal requirements that bankers and advisors can use to verify customers or their authorized representatives.

Search an interactive, omni-channel timeline of client information to see key activities relating to a customer in one place. View chronological, unified data regardless of who interacted with the customer. See the channel where the interaction occurred and who was part of the engagement.

Create consumer-grade UI components using FlexCards to display contextual information from multiple sources in an at-a-glance format. They are viewable on any device or channel and provide access to relevant tasks. They can be built quickly using drag-and-drop elements in a WYSIWYG editor.





Empower CSRs to resolve issues quickly.
Use Record Alerts so agents can scan records for notifications to help them decide what needs attention now or soon. For example, if an agent sees a low balance alert on the financial account that funds withdrawals, the agent can proactively notify the client to transfer funds and avoid overdrafts.

Allow service agents to resolve customer queries quickly and more efficiently by launching commonly used processes. Action Launcher streamlines the task by presenting only the relevant processes, based on the context of the call, enabling the agent to deliver a better overall customer experience.



Integrate with core financial platform data.
Accelerate development with prebuilt standards-based (BIAN) banking APIs and templates. Implement integrations easily to connect data and execute core banking processes in Financial Services Cloud. BIAN methodologies enable interoperability and best practices between firms in the banking industry.

Deliver faster time to value with MuleSoft Direct prebuilt connectivity solutions. Execute industry-standard integrations for key use cases in Salesforce so developers can customize on the back end. Start smaller and faster to reduce development costs and cut development time from months to days.

Scale integrations for high volumes of data with a Data Consumption Framework built into Financial Services Cloud. Financial services firms can pull large data sets into Salesforce without running into limits or constraints.




Automate complex service processes.
Help agents provide enhanced customer service experiences with Service Process Studio, a complete framework to design seamless customer service processes quickly and efficiently. Reduce the need to switch between systems with real-time integration of core banking functions and transactional data.

Deflect dispute-related calls and resolve disputes promptly while enhancing customer experiences through the use of data, automation, and AI. Embrace digital transformation through a unified, cost-efficient, self-service platform, enabling dispute managers to prioritize seamless, customer-centric experiences.

Streamline the complaint management process from intake to resolution to analysis. Automate cross-department workflows to resolve complaints quickly and compliantly. Leverage prebuilt analytics to identify trends and improve processes.

Design customer service processes quickly and efficiently using a library of templates such as address update, fee reversal, and manage beneficiaries. Automate common service requests and make them reusable across multiple channels, like your call center and a self-service portal.





Personalize every customer interaction with AI-driven insights.
Equip your banking service team withAgentforce, the trusted AI assistant that automates routine service, freeing your agents to move beyond transactions and build lasting, high-value client relationships.

Deliver real-time analytics to drive valuable insights for customers, agents, and contact center management teams. Anticipate customer needs with predictive analytics to drive lead generation, while leveraging data science and machine learning for lead discovery, prioritization, and conversion.

Utilize AI to present timely, recommended next actions to drive meaningful conversations and foster impactful customer interactions. Craft and showcase tailored offers and actions that resonate with your customers and align with your business




Complete your service solution with products from across the Customer 360.
Financial Services Cloud
Unify customer experiences across channels, geographies, and both consumer and commercial lines of business.
Service Cloud
Automate financial transactions and processes, and streamline workflows that drive customer satisfaction.
Agentforce for Financial Services
Fuel efficiency and drive superior customer service 24/7 with Agentforce.
MuleSoft Anypoint Platform
Integrate data from any services system to deliver critical, time-sensitive data – all with a single platform for APIs and integrations.
Omnistudio
Deliver digital-first and industry-specific experiences across multiple devices and channels.
Financial Services Cloud for Insurance Brokerages
Get a complete view of the customer across producers and account managers.
Slack
Bring together the right people, information, and tools to drive business.
Learn how service innovation helps banks, wealth managers, and insurers.
Retail Banking
Deliver connected and personalized experiences to customers with automation.
Credit Unions and Community Banks
Enable credit unions and community banks to grow revenue while delivering exceptional service to their members and customers across all channels.
Life and Annuity
Connect with customers and give them the support they need without complicated software or distractions.
Group Benefits
Manage the entire benefits lifecycle by connecting your teams, reducing unnecessary steps, and scaling fast.
Property and Casualty
Put policyholders first and deploy faster with interactions designed to help you stay ahead in increasingly digitized markets.
Agencies and Brokerages
Deliver success now by empowering your agency or brokerage with digital-first technology, unified insights, and automated workflows.
Wealth Management
Modernize client engagement, increase client satisfaction, and fuel advisor productivity by delivering automated, data-driven experiences on an integrated platform.
Asset Management
Deliver a unified experience, scale sales team productivity, reduce costs, and automate service experiences for clients.




















