Grow revenue with trusted relationships.
View multiple layers of relationships and related key information in one place to identify areas of opportunity and drive contextual action.

Empower financial success with actionable financial goals.

Cultivate strong relationships at scale by creating targeted lists of contacts for priority engagement.




Streamline onboarding with data and trusted AI.
Accelerate onboarding implementation with a pre-configured template.

Deploy intelligent financial discovery processes across any channel.

Streamline disclosure and consent processes with templates for common disclosures and consent to open accounts, share data with third-parties, and more.




Scale service and boost productivity with AI-powered automation.
Deploy self-service automation capabilities that can be embedded into existing internet and mobile banking experiences.

Deliver everything agents need to close cases faster, all on one screen.

Build end-to-end service processes with low- to no-code tools.




Unlock your data to personalize financial engagement.
Unlock data from core banking and financial planning to create a unified financial profile.

Understand household income, expenditures, and net worth, based on calculated transaction insights and trends.

Empower financial success with actionable financial goals.




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Discover the world's most innovative financial services CRM.
Explore a complete portfolio of best-in-class apps and financial services software, purpose-built for the industry.
Wholesalers are in Salesforce all day. Our sales lifecycle runs on Financial Services Cloud. From managing a lead, to prepping for meetings, to closing an opportunity, it helps us strengthen our customer relationships.
Sandeep AjithVP, Data and Analytics and Chief Product Owner of the Agentforce 360 Platform, Prudential
Ready to take the next step with the world’s #1 AI CRM for Financial Services?
Financial Services Cloud FAQ
Financial Services Cloud is more than a CRM. It's the best of Salesforce, designed specifically for banks, wealth managers, and insurance companies. Instead of having to start with a generic Customer 360 that needs a lot of customization, Financial Services Cloud provides prebuilt applications with user experiences, automation, and integration designed based on industry best practices.
Afinancial services CRM helps you achieve business results faster and reduce development costs with prebuilt applications.
If you are currently using Sales or Service Cloud, you can activate Financial Services Cloud right in your existing org. Talk to your Salesforce Account Team or Consultant to learn more. If you aren't using Sales or Service Cloud, you can get started with ourfree trial here.
Users can improve efficiency and reduce risk by reusing business processes across channels and automating data collection, document generation, and workflows. Additionally, use financial services software to connect financial, transaction, and CRM data using a range of prebuilt-to-custom accelerators that scale for high volume.
Choose the financial services product that's right for you by evaluating the individual needs of your business. Consider if you need to personalize customer engagements, scale service interactions, or streamline your onboarding experience. Salesforce Financial Services Cloud has a variety of editions you can customize to your business needs.See details here.




























