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Catch up on the financial services sessions from Dreamforce.

Watch for free on Salesforce+
Agentforce Financial Services (formerly Financial Services Cloud)

Financial Services Cloud

Discover the power of the world’s #1 financial services CRM, powered by AI. Financial Services Cloud unlocks data from core banking, wealth, and insurance platforms and unifies it around the customer. Activate data to personalize engagement using purpose-built automation with industry-specific AI.

Leading banks, wealth managers, and insurers deliver value faster with the #1 financial services CRM.

  

RBC Wealth Management customer story
PenFed customer story
Mascoma Bank customer story
Holmes Murphy customer story
Assured Partners customer story
Prudential customer story

What can you do with Financial Services Cloud?

Accelerate your customer onboarding. Increase retention and loyalty with AI-powered service. Unlock your data to deliver intelligent insights for financial planning, empowering your customers’ financial success with trusted AI.

Grow revenue with trusted relationships.

View multiple layers of relationships and related key information in one place to identify areas of opportunity and drive contextual action.

An investment banking portal shows household member data and Einstein Relationship Insights.

Empower financial success with actionable financial goals.

A household's wealth management portal shows goals, life events, and post-retirement monthly expenses.

Cultivate strong relationships at scale by creating targeted lists of contacts for priority engagement.

A wealth management portal shows a list of key target accounts and their priority status.
An investment banking portal shows household member data and Einstein Relationship Insights.
A household's wealth management portal shows goals, life events, and post-retirement monthly expenses.
A wealth management portal shows a list of key target accounts and their priority status.

Streamline onboarding with data and trusted AI.

Accelerate onboarding implementation with a pre-configured template.

An onboarding console shows a timeline, assessments, and important member profile details.

Deploy intelligent financial discovery processes across any channel.

A discovery portal showing completed risk assessments and account activity.

Streamline disclosure and consent processes with templates for common disclosures and consent to open accounts, share data with third-parties, and more.

A portal showing the ease of digital signature collection.
An onboarding console shows a timeline, assessments, and important member profile details.
A discovery portal showing completed risk assessments and account activity.
A portal showing the ease of digital signature collection.

Scale service and boost productivity with AI-powered automation.

Deploy self-service automation capabilities that can be embedded into existing internet and mobile banking experiences.

Agentforce interacts with a customer and shows how easy it is to enable self-service.

Deliver everything agents need to close cases faster, all on one screen.

A service portal shows actions, recommendations, a timeline, and a CSAT Indicator.

Build end-to-end service processes with low- to no-code tools.

A portal shows how easy it is to build service processes.
Agentforce interacts with a customer and shows how easy it is to enable self-service.
A service portal shows actions, recommendations, a timeline, and a CSAT Indicator.
A portal shows how easy it is to build service processes.

Unlock your data to personalize financial engagement.

Unlock data from core banking and financial planning to create a unified financial profile.

A portal shows data lake objects and data model mappings.

Understand household income, expenditures, and net worth, based on calculated transaction insights and trends.

A wealth management portal shows a member's cash flow, income, spending by category, and total surplus.

Empower financial success with actionable financial goals.

A household's wealth management portal shows goals, life events, and post-retirement monthly expenses.
A portal shows data lake objects and data model mappings.
A wealth management portal shows a member's cash flow, income, spending by category, and total surplus.
A household's wealth management portal shows goals, life events, and post-retirement monthly expenses.

Extend the power of Financial Services Cloud with these related products.

Agentforce for Financial Services

Fuel efficiency and drive superior customer service 24/7 with Agentforce.

Data Cloud

Activate all your customer data across Salesforce applications.

Service Cloud

Automate financial transactions and processes, and streamline workflows that drive customer satisfaction.

Sales Cloud

Engage buyers effectively, improve seller productivity, close deals faster, and grow revenue on the most complete sales platform.

Financial Services Cloud for Insurance Brokerages

Get a complete view of the customer across producers and account managers

Intelligence for Financial Services Cloud

Help your entire team find important answers and start making data-driven decisions.

MuleSoft Direct for Financial Services Cloud

Bring MuleSoft flows directly into Salesforce for seamless connectivity and enhanced capabilities for financial institutions.

Collections and Financial Recovery

Simplify your collections process and boost successful financial recovery with automation and AI.

Digital Insurance

Deliver real-time digital quoting, end-to-end policy management, product and rating management, claims management, and group benefits management.

Marketing Cloud

Personalize customer experiences and optimize each campaign with data-first solutions for any channel and device.

Discover the world's most innovative financial services CRM.

Explore a complete portfolio of best-in-class apps and financial services software, purpose-built for the industry.

A financial services console showing a financial wellness score, life events and milestones, interactions and more.

Scale Service

Automate service engagements across digital and in-person experiences.

An onboarding dashboard with a timeline, assessments, and account details.

Streamline Onboarding

Deliver a frictionless experience and make a great first impression.

A personalized account dashboard with an account summary, goals, assets, and life events.

Personalize Engagement

Empower financial success with actionable financial goals powered by data and AI.

Financial Services Cloud Pricing

Find the right version of Financial Services Cloud for your business needs.

Get the most out of financial services software and data with thousands of partner apps and experts.

Our powerhouse partners extend the impact of Salesforce for financial services software.

PwC
Deloitte Digital
Accenture
Broadridge
Thought Machine
nCino

Hit the ground running with Financial Services Cloud tips, tricks, and best practices.

Ready to take the next step with the world’s #1 AI CRM for Financial Services?

Financial Services Cloud FAQ

Financial Services Cloud is more than a CRM. It's the best of Salesforce, designed specifically for banks, wealth managers, and insurance companies. Instead of having to start with a generic Customer 360 that needs a lot of customization, Financial Services Cloud provides prebuilt applications with user experiences, automation, and integration designed based on industry best practices.

Users can improve efficiency and reduce risk by reusing business processes across channels and automating data collection, document generation, and workflows. Additionally, use financial services software to connect financial, transaction, and CRM data using a range of prebuilt-to-custom accelerators that scale for high volume.

Choose the financial services product that's right for you by evaluating the individual needs of your business. Consider if you need to personalize customer engagements, scale service interactions, or streamline your onboarding experience. Salesforce Financial Services Cloud has a variety of editions you can customize to your business needs.See details here.


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