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Salesforce has signed a definitive agreement to acquire Cimulate.

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Image of a Shop Front on a desktop with a pop-out image of that same storefront on a mobile device.

B2C Commerce

The future of commerce is agentic, and the ability to scale globally and unify customer experiences are non-negotiables for profitable growth. Salesforce B2C Commerce is the only trusted enterprise platform that delivers massive global scale, AI-driven profitability, and seamlessly connected digital and physical experiences to accelerate time to value and lower total cost of ownership.

What can you do with B2C Commerce?

Convert shoppers with personalised, connected and flexible ecommerce experiences. Crush sales targets and extend commerce everywhere.

Image of a storefront being built in Page Builder including a promo banner and a bundle of outdoor shirts and jackets.
Image of a storefront home page reading “Go farther with myNTO Rewards." Below are 4 double-headed arrows pointing to five icons: a shopping cart, a dollar, a bag of money, a tag, and Agentforce. A mobile screen shows an Order Summary window to the right.
Image of a storefront homepage titled “Women” with a person in a red jacket facing a mountain. On the right side is a mobile view of a blue jacket product page.
Screen shows Merchant Tools and a pop-out of the drop-down menu of tools which includes products, catalogues, content, search, marketing, analytics, SEO and more.
Image of a storefront page with a man climbing a mountain. Six double headed arrows point to six icons: shopping basket, dollar bill, money bag, tag, magnifying glass and Agentforce. A mobile screen with an Order Summary is on the right.
Screen shows Messaging tools and email templates and a pop-out of the settings drop-down menu which includes general, checkout, product, messaging, website design, content manager and more.

Drive more revenue with AI.

Phone device screen shows a chat between a Personal Shopper agent and a customer searching for a t-shirt via conversational commerce. The agent finds the shirt and offers the option to add the shirt to the shopper's basket.
Image of a smartphone displaying a text conversation between a customer and a business. The conversation includes a grey jacket product recommendation.
Image shows Inventory Analysis for NTO including categories like out-of-stock, low stock and excess stock. A pop-out of a chat window recommending a reorder of women's boots is on the right.

Scale with complete confidence.

Image of a holiday sale promotion, plus a pop-up that states that Commerce Cloud had 100% uptime during Cyber Week 2023.
Image of a map with the title “Global Trust”. A pop-out of a window titled “Launch Global Storefronts” with a list of flags: United Kingdom, Japan, Switzerland, Germany, and Brazil.
Image of a Secure Shop Front window with a pop-out window in front. Tabs include crypto, firewall, WAF, firewall and customise.

Sell more across every interaction with the most complete commerce platform.

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B2C Commerce FAQs

With B2C Commerce, businesses can build, manage and customise theironline store. Offering flexible deployment options, users can create storefronts with templates, a composable architecture or take a hybrid approach. B2C Commerce offers Business Manager, complete with all the necessary tools for merchants including catalogue and category management, inventory, product, price books, customer management, campaign and promotion creation, social integrations and more. B2C Commerce also offers a full suite of predictive and generative AI capabilties, AI-powered dashboards and analytics and Agentforce.

Whether you're looking to grow your existing ecommerce business or expand into new markets, a B2C ecommerce platform can significantly enhance your business by providing a seamless customer experience across all sales channels. Increase revenue by providing a personalised shopping experience for every customer and gain valuable insights into your business and customers through analytics. On average, Salesforce B2C Commerce customers see +29% revenue growth by harnessing the ability to create engaging, efficient, and secure shopping experiences.

There are many factors to consider when choosing the best B2C solution for your business. Start by clearly defining your business goals and understanding your target audience's preferences. Ensure your selected platform can handle growth, and evaluate its integration capabilities with existing systems. Robust security and compliance is a must; you'll need features to maintain a secure storefront in every jurisdiction. Also consider the total cost of ownership and potential ROI — your platform should help you grow your business. Take a look at what platform similar businesses are using as well as their results. By carefully weighing these aspects, you can find a B2C solution that aligns with your business needs and goals.

Salesforce B2C Commerce stands out as the best B2C Commerce platform due to its advanced personalisation, in-depth analytics, seamless integration with multiple data sources and cutting-edge AI and autonomous agents. Its highly scalable and secure environment makes it ideal for businesses looking to grow and enhance customer engagement. Extensive customisation options, strongSEO capabilities andmerchandisingand admin tools ensure a tailored shopping experience for customers. Salesforce B2C Commerce has been a Leader in the Gartner Magic Quadrant for nine years in a row, standing out for its agility and globalisation capabilities. With reliable customer support and a comprehensive suite of tools to manage complex operations, B2C Commerce is a top choice for businesses of all sizes.

Salesforce B2C Commerce offers a full suite of AI capabilities, including predictive and generative, as well asautonomous agents. Salesforce's leadership in AI means that B2C Commerce has embedded features like search recommendations,product recommendations, predictive sorting and next-best action — all powered by Einstein. Merchandisers can work more efficiently than ever. With Data 360 for Commerce, merchandisers can harmonise data from multiple sources (like marketing, service and commerce) to build a unique customer profile for every customer. Based on this data, they can strategically activate campaigns and promotions. And with Agentforce, the agentic layer of the Salesforce platform, it's easy to deploy agents that intelligently assist shoppers and boost revenue.

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