Event Information
Dreamforce is an annual event that brings together the global Salesforce community for learning, connection, fun, and giving back. It celebrates customer success, trusted AI, and groundbreaking innovation like Agentforce — transforming attendees into Agentblazers and showcasing everything AI was meant to be.
Since its launch in 2003, Dreamforce has become far more than a conference — it’s an experience unlike any other. From inspiring keynotes and visionary sessions to next-level innovation and real-world impact, Dreamforce empowers attendees and transforms businesses.
Dreamforce 2026 takes place in San Francisco, CA, at Moscone Center on September 15–17, 2026. Plus, we’ll also have an exclusive broadcast experience on Salesforce+.
Persons under 18 years of age are not permitted within Dreamforce or its venues. This includes the expo hall, sessions, breakouts, keynotes, and all other event activities. See fullEvent Terms of Service.
Ask Agentforce is your AI-powered event assistant, built to help you make the most of your experience. From finding your next session or booking a consultation, to exploring features like Live Session Audio, responses are personalized to your interests and event profile.
Yes, please review ourcode of conduct.
Registration
Registration will open up for our next Dreamforce in 2026.Join the list to be one of the first to know when Dreamforce registration opens, and get big savings, first access to hotels, important announcements, and so much more.
A Trailblazer account is your free, unified, single sign-on that simplifies your journey in the Salesforce ecosystem. With your Trailblazer account, you can register for events, build your agenda, stream sessions on Salesforce+, learn new skills on Trailhead, connect with the community, and tap into personalized support — all in one place, all for free.
The cost to attend Dreamforce will be announced in 2026.Join the list now to get the lowest price when registration opens.
The Full Conference pass is valid from September 15–17, 2026. It includes access to all keynotes, breakouts, theater sessions, hands-on trainings, roundtable discussions, onsite certification exams, networking events, the Welcome Reception, Dreamfest, and daily lunch and refreshments.
Express Badge Pickup with Digital Pass, powered byWicket, is our exciting new way to help you save time by breezing through badge pickup and when attending select keynotes. Digital Pass (via facial authentication) matches your photo to your record. It’s easy, simple, and 3x faster than general badge pickup. Opting in takes less than 30 seconds.Log in to upload your live selfie. Facial authentication will also provide access to engage in personalized onsite experiences.
We will announce the details of group discounts for Dreamforce in 2026.Join the list to be one of the first to know when Dreamforce registration opens and get big savings, first access to hotels, important announcements, and so much more.
Session Information
Main Keynote: Join us to discover the latest product innovations and major announcements from Salesforce. Experience live demos, listen to luminary speakers, and be inspired by captivating stories of customer success.
Keynotes: Experience the latest product innovations and announcements from Salesforce with live demos, luminaries, and stories of customer success for a specific buyer, industry, or topic.
Breakouts: Attend our dynamic 45-minute presentation focusing on a specific product or solution, followed by a Q&A session.
Theaters: Experience a concise and informative 20-minute session introducing a specific topic. Whether it’s tips and tricks or a how-to presentation, you’ll get the essentials in a quick and engaging manner.
Interactive Session Types
Roundtable: Gather with like-minded attendees to discuss a particular topic. This is an opportunity to network and share best practices and common challenges facing the Salesforce community. Moderated by an expert at each table.
Workshop: Participate in an expert-led, 60-minute interactive session to learn a product or skill. The workshop description will let you know if computers are provided or if you need to bring your own device.
Hands-on Training: Facilitated by a Salesforce expert, this is a 60- or 90-minute session that includes guided exercises with hands-on practice in a Salesforce org. Product experts are standing by to help; computers provided.
Certification Exam: A Salesforce certification (2+ hours) is a globally recognized credential that grows your resume, highlights your skills, and proves your hands-on experience with Salesforce. Computers provided.
All sessions are available to anyone; however, finding a session that best matches your learning level will ensure the content is relevant and most applicable to you at this time. Session level information will be provided when Agenda Builder is live.
Session owners are encouraged to share their presentations after the conference. Registered attendees can visit the Sessions page the week after the conference to find shared presentations. Limited episodes will be available on demand on Salesforce+.
Agenda Builder is the get-ready tool to optimize your Dreamforce schedule. Use it to view AI-generated personalized session recommendations, schedule connections with peers or product experts, and favorite all of your can’t-miss onsite experiences.
All of these will be reflected on your My Agenda on the website and mobile app.
Build Your Agenda: Use the Agenda Builder to find the keynote, sessions, experiences, and activities that interest you most.
Review the Session Details: Read the full abstract and key takeaways for each session you’ve selected. This ensures the content aligns with your goals and gives you a head start on the topic.
Reserve Your Seat: For hands-on training, roundtables, workshops, breakouts, and certifications, reserve your seat in Agenda Builder. You can book as many sessions as you’d like, as long as they don’t overlap. For workshops, check the session description for equipment requirements — some may require a laptop (phones or tablets are not recommended).
Accessibility: For assistance or accessibility questions, contact the Disability Help Desk at least two weeks before the event at:DisabilityHelpDesk@Salesforce.com.
Onsite: Use the Salesforce Events mobile app to navigate the campus, confirm locations, and access Live Session Audio with captions for breakout and theater sessions (don’t forget to bring headphones). Many sessions repeat on different days, so double-check dates and times.
Arrive Early: Session queues open 30 minutes before the published start time. Reserved seats are seated first; then any remaining seats are offered to the drop-in line on a first-come, first-seated basis. Reserved seats not claimed are released to the drop-in line 10 minutes before the session begins.
Live Session Audio is a feature within the Salesforce Events mobile app that lets you listen to live sessions and read captions anywhere on campus using your headphones. This feature will be required onsite to listen to theater and breakout sessions throughout campus. Please bring your personal headphones to the event to use this feature.
The Call for Participation will open in 2026. Stay tuned for more information.
Session Summaries are short, AI-generated recaps of Dreamforce keynotes, theater sessions, and breakouts. They highlight the key points and takeaways so you can quickly catch up on what you missed.
Yes. Session Summaries remain available in your Event Recap and online for you to revisit and share key takeaways after Dreamforce.
Summaries will appear in three places:
- - In theSalesforce Events mobile app on the session list and session detail pages
- - On the DreamforceSessions page online
- - In your personalized Event Recap in theAttendee Portal
Yes. Session Summaries remain available in your Event Recap and online for you to revisit and share key takeaways after Dreamforce.
Explore 500+ visionary sessions of bold ideas and breakthrough innovation, all for free onSalesforce+.
Yes. You can watch the must-seekeynote moments of 2025, or search "keynote" to find all available keynote sessions, free onSalesforce+.
Log in to the attendee portal to view your Event Recap and Session Summaries.
Accommodations
Hotels will be available when registration opens in 2026.Join the list to be one of the first to know when Dreamforce registration opens and get big savings, first access to hotels, important announcements, and so much more.
Join the list to be one of the first to know when Dreamforce registration opens and get big savings, first access to hotels, important announcements, and so much more.
Travel
For information on things to do during your stay in San Francisco, check out theSan Francisco Travel website.
September in San Francisco is typically mild, with daytime highs around 65–75 degrees F (18–24 degrees C) and cooler evenings near 55 degrees F (13 degrees C). Indoor conference locations are often air-conditioned, so layering is recommended. Bring a light jacket and an umbrella in case of rain, and checkweather.com before you travel.
San Francisco International Airport (SFO) is the closest major airport, an easy BART ride or a 25-minute drive from downtown. Alternatively, the Oakland International Airport (OAK) is a 35-minute drive over the Bay Bridge and is also accessible by BART. Lastly, the San Jose International Airport (SJC) is a one-hour drive from the South Bay, accessible by Caltrain.
You can request an invitation letter to accompany your visa application to attend Dreamforce during the registration process. Your registration must be paid in full before your letter of invitation can be issued.
Please note that requesting a visa invitation letter does not guarantee that your local authorities will grant a visa to attend Dreamforce. Additionally, you are responsible for submitting your visa application to your local embassy/consulate; conference management will not submit it on your behalf. All requests are subject to review and approval. Please allow up to 10 business days for requests to be reviewed.
Dreamforce is open to international travelers who abide by regional travel restrictions and guidelines.
Accessibility
Dreamforce takes place across multiple venues, involving considerable walking and navigating through crowds. We are dedicated to ensuring the event is accessible for attendees with disabilities or medical conditions.
To request accommodations, please indicate your needs in the registration form. A team member will follow up to provide the necessary support. We encourage submitting requests at least two weeks in advance.
Join the list to be one of the first to know when Dreamforce registration opens and get big savings, first access to hotels, important announcements, and so much more.
Dreamforce provides a range of accessibility services, such as real-time captioning (CART), accessible seating, and sensory-friendly spaces. To help us plan effectively, please update your registration profile with any accommodation requests, including services like sign language interpreters or sighted guides, which must be submitted at least two weeks before the event.
Yes, all official Dreamforce venues are wheelchair accessible. There are also designated accessible seating areas in session rooms and keynote spaces.
Charging stations are available throughout the venue.
Dreamforce does not offer mobility aid rentals, but you can reserve a scooter in advance through Scootaround. It provides delivery and pickup directly from your hotel or home; however, due to regulations, it cannot deliver to the event venue.
Yes, an accessible shuttle service is available for people with mobility devices. The accessible shuttles can provide transportation between Dreamforce venues and their hotel, as well as Dreamfest. Refer to the shuttle section for more information.
Yes, ASL interpretation is available upon request. To ensure availability, please request services at least two weeks in advance.
Yes, all sessions will offer captioning in the room, including keynotes, theaters, and breakout rooms.
Yes, Dreamforce provides designated quiet spaces for attendees who need a sensory break. Locations will be listed in the event app and available at the Disability Help Desk.
Some sessions and entertainment events may include flashing lights. If you have concerns, check with staff or refer to session descriptions for content warnings.
Yes, service animals are welcome in all event spaces. Please ensure they are under control at all times. Owners are responsible for cleaning up after them.
Yes, Dreamforce provides a variety of food options, including vegan, vegetarian, and allergen-friendly choices. To ensure halal, kosher, or celiac-friendly meals are available, please specify your dietary needs in your attendee profile. Signage will direct you to the special meals pickup area.
Sighted escorts are available upon request and should be arranged at least two weeks in advance. While we’ll make every effort to accommodate last-minute requests, guide availability cannot be guaranteed.
To ensure your request is routed to the appropriate team, please update your registration profile under the accommodation requests section.
Accessible restrooms are available on all floors of our event venues. If you need assistance locating one, feel free to ask an ambassador for directions.
Designated private spaces are available to meet medical needs. Nursing rooms offer a private, sanitary space for pumping milk, and first-aid rooms are equipped for administering medication.
Please note we do not provide onsite medication storage for liability reasons. We recommend bringing a portable cooler if needed. Coolers must meet the required bag size for venue entry and can be stored at bag check for easy access.
We do not provide onsite medication storage for liability reasons. We recommend bringing a portable cooler if needed. Coolers must meet the required bag size for venue entry and can be stored at bag check for easy access.
Health and Safety
Ensuring the safety and wellbeing of all Dreamforce attendees is our top priority. We’re partnering with local authorities and city organizations to ensure a secure and pleasant experience for everyone involved. Comprehensive safety details, including transit options and how to access round-the-clock support during Dreamforce, are available in the Salesforce Events mobile app.
Here are some safety tips for Dreamforce attendees.
- Upon leaving Dreamforce events at Moscone, be sure to remove your badge.
- Keep your eyes up, your ears open, and your phone away on city streets and public transportation. This will lower the chance of theft and keep you safe on San Francisco’s busy streets.
- Carry your wallet in the front pocket of your pants or the inside pocket of your jacket.
- Avoid leaving bags on the ground or over the back of your chair.
- San Franciscans are knowledgeable, helpful, and friendly. We encourage visitors to ask shopkeepers, hotel staff, or police officers for assistance.
- Move with confidence and be aware of your surroundings at all times.
- Do not stare down at your phone while walking.
- Use headphones sparingly while walking, especially noise-canceling or loud audio, so you can pay attention to the sounds around you.
- Carry minimal items and keep your hands free when walking.
- Don’t carry your room key in the paper sleeve with your room number written on it.
- Use well-lit and populated streets when possible and walk with a group.
See the DF25 Recommended Walking Paths below for the best routes to and from the Dreamforce Campus and Dreamfest.
- Always familiarize yourself with exit pathways and emergency procedures.
- As a best practice, you should remove your credentials and store them in a secure location when leaving the Dreamforce campus or heading to your hotels..
- In rideshares, share your route with someone you know.
- Most of all, trust your gut! If something feels off, find another way.
As always, you can dial 911 to:
- Report a crime in progress.
- Report an emergency situation.
- Request help for someone having a medical or psychiatric emergency.
These tips were developed in partnership with San Francisco Travel. For more tips, visitsftravel.com/tips-tourists.
