Discover how Indeed speeds hiring with Data Cloud and Agentforce.
Sign up for the free live webinar.
Discover the latest from Data 360
Explore our latest stories, content, and announcements to understand how you can start activating trusted data across your business today.
The World’s #1 CDP for Marketers
Learn how Data 360 transforms marketing by helping teams deliver real-time personalized experiences everywhere.
Snowflake and Data 360: Unlock Your Existing Data
Learn about the impact of Zero Copy partnership through our interview with EVP of Product at Snowflake, Christian Kleinerman.
Deliver privacy safe collaboration with Clean Rooms.
Expand your audience reach by collaborating safely with partners using shared, secured data.
Unlock all your unstructured data with Intelligent Context.
Extract insights from images, tables, and documents with AI-assisted prompts that tailor results based on your business context.
Move faster with agentic setup & data management for Data 360.
Use natural language to accelerate every part of the Data 360 lifecycle from connecting data to activating insights.
Make all your enterprise data ready for action, without moving it
Enterprise data holds massive potential, but it’s often hard to activate. With Zero-Copy integrations, Data 360 connects directly to platforms like Snowflake and Databricks—no duplication, no delays. Use that data to power real-time customer profiles, trigger actions across apps, personalize every interaction, and drive smarter decisions at scale.
Explore Data 360’s Capabilities and Features
Connect
Zero Copy Integration
Connect directly to live data in Snowflake, Databricks, Google Cloud, and more without complex ETL or data duplication, powering insights with up-to-the-moment data.
Structured & Unstructured Data
Ingest, process, and harmonize diverse data types – from tables and logs to text, images, and streaming events – for a complete view.
200+ Connectors
Easily bring data in from Salesforce clouds, MuleSoft, databases, and popular third-party apps with a rich library of pre-built connectors.
Harmonize
Identity Resolution
Build unified profiles by intelligently matching and reconciling customer identities across your different data sources and systems.
Data Prep & Transformations
Cleanse, reshape, enrich, and prepare your data for analysis and activation using intuitive, powerful transformation tools.
Unified Data Model
Map disparate source data to a standardized, extensible model based on Salesforce standards for consistent interpretation and use.
Govern
Policy-Based Governance
Define and automatically enforce data usage policies, consent preferences, and compliance rules across all your connected data.
AI Tagging & Classification
Leverage AI to automatically identify and classify sensitive data, helping you apply appropriate governance and privacy controls.
Private Connect for Data Cloud
Establish secure, private connections between your AWS or Azure environments and Data Cloud, avoiding public internet exposure.
Activate
Data Cloud Triggered Flows
Initiate real-time Salesforce automation (Flows) based on data changes, calculated insights, or streaming events processed by Data Cloud.
Segments
Create dynamic audience segments using any harmonized attribute or insight for precise targeting across channels.
Insights & Predictive Models
Generate calculated metrics (like LTV or engagement scores) and utilize predictive AI models to anticipate customer behavior and needs.
Data Sharing
Data Lakes & Warehouses
Securely share harmonized profiles, segments, or insights from Data Cloud back to external platforms like Snowflake, Databricks, BigQuery, etc.
Business Applications
Push unified data or activate segments directly into downstream business applications like marketing automation, ERP, or analytics tools.
Advertising Platforms
Send customer segments directly to major advertising platforms (Google, Meta, etc.) for targeted campaigns and efficient ad spend.
Frequently Asked Questions
Data 360 is the new name for our comprehensive data platform, formerly known as Data Cloud. The pricing model remains a flexible, consumption-based approach centered around: 1) Consumption Credits, 2) Data Storage, and 3) Premium Add-ons. We have simplified our credit system to offer even more flexibility and transparency.
Your existing Data Cloud agreement and pricing will be honored through the end of your current term. Your solution is now referred to as Data 360, but you will retain all contracted capabilities. Please contact your Account Executive to discuss renewal and transition options under the new Data 360 packaging.
Data Cloud allows you to unify all your data on Salesforce without building complex data pipelines, easily take action on all your data across every Salesforce Cloud, and enable trusted AI solutions powered by your data.
Data Cloud allows you to ingest virtually any data source to activate data-driven decision making and a robustdata strategy. Seamlessly connect your CRM apps, like Sales and Service Cloud, using Salesforce connectors. Leverage out-of-the-box connectors with common third-party sources, including Amazon S3 and Google Cloud Storage. Take advantage of our zero copy integrations to pull in data from your existing Data Lakes and Warehouses, like Snowflake and Data Bricks, without duplicating data. And for everything else you can connect using SDKs and APIs.
Unlike other data platforms that focus primarily on managing and organizing data, Data Cloud was purpose-built to help companies take action on their data across everyday applications like Sales, Service, and Marketing Cloud. That's because Data Cloud is natively integrated into the Salesforce metadata framework and enables all teams, not just IT, to move faster with data using low-code tools like Flow and Agentforce.
While Data Cloud does offer data modeling capabilities, its primary focus is to serve as a tool for activating your data. The Salesforce data model is designed to help you easily integrate your data within the Salesforce metadata framework, turning data from any source into native objects and fields ready to use across all your Salesforce applications.
With all your data integrated into Data Cloud, you can start to automate tasks and make smarter decisions using all your company data. Sales teams can boost productivity and increase deal conversion rates by surfacing or building workflows with external data like purchase history or web engagement data. Service teams can improve customer satisfaction and reduce churn by giving agents access to external data like product engagement and device telemetry data.
Businesses leveraging Data Cloud can efficiently uncover insights by using their own models or our low-code insights builder, enabling teams to quickly derive key metrics such as Propensity to Buy, Customer Lifetime Value, and Engagement Scores for each customer.
Data Cloud pricing is consumption-based, meaning you pay only for the services you use.
Existing Salesforce customers can get started with Data Cloud for free byvisiting this page.
Existing Salesforce customers can access thisguide to Getting Started with Data Cloud