According toReddit’s Q2 2025 earnings results, Daily Active Uniques increased 21% year-over-year to 110.4 million, and revenue grew 78% year-over-year to $500 million. Reddit has a strong foundation for growth, and unlocking the potential of the small-to-medium business (SMB) market, where side hustles and smaller advertisers are just starting to explore the platform, is their next big step.

Supporting that next wave of advertisers requires meeting their needs quickly and efficiently — especially when many are new to digital advertising and don’t have time to troubleshoot. Reddit’s support team already handles over 40,000 cases a year, helping advertisers through tasks like setting up a Reddit pixel — a small piece of website code that tracks actions visitors take after seeing or clicking an ad — or figuring out why an ad isn’t approved. Two years ago, Reddit launched an Einstein chatbot that could deflect 13% of these cases by answering FAQ and guiding users through standard processes. As a rules-based system, however, it could only address one question at a time, and defaulted to sending complex cases to live reps.

“SMBs need to see performance and they need to find success quickly,” said Jarrod Butler, Senior Client Partner at Reddit. “There’s not always an opportunity for them to speak to someone to do that. We’re looking for ways to empower them to get the help they need when they need it. We want to make sure that their first attempt is successful so they go on to be an always-on advertiser with us.”

Reddit’s next chapter is about driving revenue by making self-service truly seamless. By reducing early friction, the company aims to fuel the next wave of growth for its already thriving ad business.

Reddit’s SMB advertisers can now get help on demand fromAgentforce, the agentic layer of theAgentforce 360 Platform. Agentforce helps SMB advertisers navigate common scenarios such as campaign setup, billing, ad performance, and compliance reviews. It’s able to diagnose common issues like pixel misconfigurations or login difficulties in real time and guide advertisers through complex tasks in conversational language.

When advertisers need help, they can start a chat with Agentforce directly from the Reddit Ads Help Center. For example, if an advertiser’s ad is stuck in review, they can simply type their question into the chat in natural language. Agentforce then searches Reddit’s extensive knowledge base in Salesforce along with customer service records inService Cloud to figure out whyData Cloud harmonizes the data from both sources so Agentforce can access the most up-to-date info no matter where it’s stored. Once Agentforce understands why the ad hasn’t been approved, it provides step-by-step guidance to help the advertiser resolve the issue. 

In addition to Data Cloud, Salesforce’s broader suite powers key functions across Reddit’s business fromSales Cloud for ad sales to Service Cloud for advertiser support,Tableau Cloud for HR and AI-powered analytics, andSlack as the daily communications hub. Together, they give every team the data and tools to move faster, collaborate better, and keep advertisers moving toward their goals.

That scalability is just one reason Agentforce stood out when Reddit began exploringagentic AI solutions. Because Agentforce is part of the deeply unified Agentforce 360 Platform, it fits seamlessly into Reddit’s existing workflows and can hand off to live reps whenever necessary. With real-time access to all of Reddit’s data through Data Cloud, Agentforce consistently delivers accurate, relevant answers to advertisers’ questions.

Beyond technology, Salesforce’s core values resonated closely with Reddit’s own. Trust is fundamental to Reddit’s culture — they prioritize open discussion and transparency in how content and ads are moderated and surfaced. Salesforce’s Trust Layer reinforces this commitment with built-in safeguards like sharing rules, permissions, and data masking, ensuring transparency, fairness, and compliance with zero data retention.

“When I think about Salesforce as a whole, I love that you can create anything you can imagine,” said Hence. “If you have a group of people that are like, ‘Hey, we really need to do this,’ you can usually do it in Salesforce and you can do it pretty quickly. Having that flexibility is really priceless.”