How Salesforce Helps Luminator
Agentforce puts real-time technical expertise at technicians’ fingertips.
WithAgentforce, the agentic layer of theSalesforce Platform, Luminator’s field technicians and in-office support teams now have an AI agent to provide instant and deep technical expertise — where and when they need it.
Instead of manually searching through spreadsheets and PDFs, field technicians can use their tablets or phones to log in to the Luminator website and chat with Agentforce. For example, if a field technician needs to repair an on-board customer information sign that’s displaying an error message, they can ask Agentforce to look up what the error message means and how to resolve it. Agentforce will instantly retrieve the relevant technical specifications fromService Cloud, which contains structured data such as product serial numbers, and unstructured data, such as previous customer chats and emails describing the issue. That’s projected to result in a 20% increase in tech team efficiency.
“Previously, every single question or task needed human interaction on our part, no matter how small,” said Adam Drexler, Luminator’s project manager. “Now, we can use Agentforce to rapidly help serve our customers at scale.”
If a repair turns out to be more complex, the technician can describe what they’re seeing to Agentforce, which will guide them through troubleshooting steps. Because Agentforce can reason across outcomes from similar service cases in Service Cloud, it can even suggest creative solutions for unusual issues — an invaluable resource in the field. For example, if an onboard destination display is flickering despite standard troubleshooting techniques, Agentforce can analyze similar jobs to determine what worked for them. It might suggest updating the firmware, which, while not a standard technique for troubleshooting this issue, worked for a similar case with a related product.
Once the technician finishes the job, they can ask Agentforce to generate a summary and upload it to the customer’s Service Cloud profile, rather than writing a manual summary themselves. These automatic updates save valuable time, ensure transparency, and are expected to increase our service level — because technicians will be able to get to more repairs, faster.
Customer service goes 24/7 with an always-on digital labor force and easy-to-use natural language chat.
Agentforce is also transforming Luminator’s customer support by making real-time updates easily accessible. Previously, customers had to email or call the service team just to check on a repair or warranty status. Now, they can simply chat with Agentforce for instant, personalized updates.
“Agentforce is enhancing how our customer support team operates,” said Magnus Friberg, Chief Executive Officer. “They can offer a personal touch and pull from a central source of truth that’s integrated deeply with our Service Cloud.”
For example, if a customer wants to know whether their replacement part has arrived at Luminator’s Texas facility, they can log in to the Luminator website and ask Agentforce. By reasoning across data inManufacturing Cloud and Service Cloud, Agentforce understands the customer’s repair history and past conversations, locates the asset, and provides a real-time update like, “Our supplier has shipped your part, and it should arrive in the next 48 hours. Would you like me to send you an update when it arrives?”
If a customer needs help from a live support rep, Agentforce seamlessly hands the case off — complete with an AI-generated summary of the conversation and the customer’s service history. This saves the customer from having to repeat themselves and allows reps to jump straight into solving the issue. It’s projected to lead to a 28% improvement in customer support efficiency.
By automating routine updates, Agentforce frees up Luminator’s support teams to focus on what matters most: keeping transit systems running safely and efficiently for hundreds of thousands of passengers around the world.
The Salesforce Difference
Luminator was already a valued Salesforce customer, having improved the customer and staff experience with Manufacturing Cloud, Service Cloud, andExperience Cloud, and centralized their data on the Salesforce Platform. Adopting Agentforce was the logical next step, empowering Luminator to make the most of its data and existing technology investments, securely.
“What convinced me to use Agentforce is that it has access to customer data while ensuring that our data is protected and stays in our ecosystem,” said Justin McDonnell, Director of Customer Experience.
Agentforce serves as a seamless extension of Luminator’s team, providing an always-on digital workforce that enhances technician and service rep capabilities. By delivering instant, 24/7 support, Agentforce helps improve customer satisfaction with quicker responses, reduced wait times, and the elimination of repetitive interactions when customers are transferred. This is made possible by Salesforce’s unified platform, which ensures Agentforce has the same unified, 360-degree customer view as Luminator’s team. Luminator staff and Agentforce, on the job together, will keep public transit riders safely on their way.





