Surpass your business goals and exceed customer expectations with Salesforce.
What is CRM?
Learn how customer relationship management software helps all your teams work together to put customers at the center of every interaction.
It's easy to get started with CRM
Follow these steps to set your team up for a successful CRM implementation.
Try Salesforce Starter – free for 30 days
No credit card required. No software to install. Get preconfigured reports, dashboards, and guided content.
Artificial Intelligence
Drive productivity and personalization with predictive, generative, and conversational AI that works across your entire CRM.
Sales Cloud
Accelerate growth and boost productivity with built-in AI — from lead management to forecasting to closing deals.
Service Cloud
Transform service to improve customer experiences and engagement with streamlined processes, automation, and service operations.
Marketing Cloud
Win customers. Engage efficiently. Grow revenue. Build long-lasting relationships by infusing AI into your marketing.
Commerce Cloud
Simplify everything from setting up your digital storefront to driving sales on any customer touchpoint with native AI and automation.
Find the CRM that fits your business size.
CRM for SMB
Businesses in every industry grow faster with Salesforce. Get started today with Starter Suite, the CRM for small business.
CRM for Enterprise
Salesforce is the #1 AI CRM and a trusted platform built to meet the needs of complex organizations. You can scale endlessly on a single, integrated platform.
Explore CRM that's made for your business type.
Small Business CRM
Running a small business is no easy task but finding the right CRM can make a big difference.
Startup CRM
See how a CRM can help streamline processes, gain insights, and deepen relationships with customers and stakeholders.
Real Estate CRM
Transform your real estate business by organizing contacts, automating work, and improving decision-making.
Learn more about key CRM topics.
CRM Best Practices
Make the most of your CRM and set your business up for success and with these 8 steps.
CRM Database
Use customer data to strenghthen relationships and streamline efficiency across all channels and teams.
CRM Strategy
Follow these steps to create a plan for using your CRM to the fullest.
B2B CRM
Learn how CRM features can play a key role in the unique B2B sales process and beyond.
Take the next step with the world's #1 AI CRM.
Start your trial.
Try Salesforce CRM free for 30 days. No credit card required. Nothing to install.
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Salesforce CRM frequently asked questions
Yes. Salesforce CRM offers AI-powered,customer relationship management (CRM) software that makes it easier for companies to build customer relationships, be more productive, and increase efficiency. This helps businesses of all sizes and in all industries conect with customers and prospects at scale.
Salesforce CRM brings together all your data ontoone integrated platform that unites yoursales,service,marketing,commerce, andIT teams with a single, shared view of your customer.
Yes. Salesforce is an online CRM, also known as acloud-based CRM. It is aSoftware as a Service (SaaS) platform, which delivers applications over the internet. As a cloud-based CRM system, all platform hosting and maintenence is performed by Salesforce, eliminating many of the costs and responsibilities involved in maintaining CRM infrastructure and security management.
There are a variety of SalesforceCRM pricing options. You can also view allSalesforce product pricing here.
Salesforce is built to be a scalable andcustomizable CRM, so that it can meet the needs of businesses across all sizes, stages, and industries. Salesforce providesenterprise CRM options, as well asCRM for small businesses andCRM for startups.
Salesforce was built to be easy-to-use by all employees across your entire organization. Salesforce has an intuitive interface, which lets you interact with Salesforce CRM throughconversational AI, the way you would speak to a colleague. WithTrailhead, Salesforce's free online learning platform, anyone can learn in-demand skills, earn resume-worthy credentials, gainCRM certification, and connect to new career opportunities.
There are manyCRM features that benefit businesses. Some of them include contact management, collaboration tools likeSlack,automation,analytics andreporting,AI (Artificial Intelligence),customization,integration,cloud-based mobile accessibility, flexibility, and the ability to scale as you grow.
CRM benefits companies in many different ways. Some of them include more productive sales teams, a single view of the customer, actionableanalytics and data dashboards, customer-centricautomation, proactive customer service interactions, simplified collaboration, increased productivity withartificial intelligence (AI),integration with your existing business apps, access to your information from anywhere, scalability for growth, and security you can trust.
Read about Salesforce CRMcustomer stories here. Salesforce is used by companies of every size, stage, and industry around the world, providing manyCRM examples by successful businesses acrosssales,service,marketing,commerce,IT, and more.
Salesforce is a sales CRM that helps teams sell faster, smarter, and more efficiently.Sales Cloud is part of the #1 AI CRM, which empowers sellers, sales leaders, sales operations — and even partners — with data from any source and built-intrusted AI. With Salesforce, sales organizations can engage buyers, improve productivity, close deals faster, and grow revenue with sales software on the most complete platform for sales.
In addition to sales, Salesforce also offersCRM for Marketing (Marketing Cloud),CRM for Service (Service Cloud),CRM for Commerce (Commerce Cloud),CRM for Data (Data Cloud), and more. Salesforce CRM and apps provide one single source of truth with the most up-to-date customer information, helping strengthen the customer relationship at every point of the the customer lifecycle.
Sales Cloud is just one part of Salesforce CRM, which is built to be used by teams across your business, includingService Cloud,Marketing Cloud,Commerce Cloud,Agentforce 360 Platform for IT,Data Cloud, and more. Salesforce brings your teams together with a consolidated view of customer data, empowering you to nurture relationships with your clients and leads.
CRM apps likeMarketing Cloud helps businesses manage and optimize marketing efforts with current and potential customers. It enables businesses to create,automate, and personalize marketing campaigns using email, social media, mobile messaging, advertising, and web channels. Marketing CRM, together withmarketing AI, utilizes your customer data to create personalized communications aimed at growing lasting customer relationships to boost customer retention and revenue. Combined with CRM forsales,service,commerce,data, andIT, CRM marketing gives you access to unified customer profiles, rapid audience segmentation, content creation, campaign management, analytics, and customer journey mapping.
Yes. Salesforce is built forCRM integration, making sure that your business is able to share data across internal and external applications.Salesforce's MuleSoft is a unified platform that provides businesses with the essential building blocks for connected experiences, products, and services.
With Salesforce CRM, you can integrate all of your data, systems, or AI models, and automate any task or process to transform your business and drive real value.AppExchange is a robust SaaS marketplace, where Salesforce partners build custom apps that can be used with your Salesforce CRM.