Automate data management, scale personalized engagement, reduce costs, and increase ROI to acquire and grow consumer relationships.

• Access real-time data.Go to market faster with the trusted data you need to identify key audiences, power AI, and analyze performance at your fingertips.
• Build a unified consumer profile.Harness all of your data, from any source across the business, to gain insight about consumers and increase their lifetime value.
• Activate seamlessly in any channel with Agentforce.Personalize every touchpoint in each consumer relationship with autonomous AI agents and recommendations, decisioning, and journey automation.

Grow revenue, and business efficiency with AI-powered commerce and connected order management.

• Bring the consumer experience to any channel.Create a digital storefront with embedded AI to personalize the consumer and self-service buying experience, and gain actionable insights that boost conversion.
• Improve sales team productivity.Simplify the ordering process with pre-negotiated pricing, and authenticated logins. One-click reordering allows customers to easily make repeat purchases.
• Fulfill orders with ease.Increase efficiency and loyalty with connected order management software that gives you visibility into inventory and customer service data, so you can fulfill orders faster.

Empower service agents with intelligent, integrated tools to deliver excellent service, increase sales, and maximize efficiency.

• Improve the resolution experience.Deliver high-touch, quality service with relevant, real-time data and a consumer goods data model.
• Scale service excellence.Solve customer inquiries faster and more efficiently using pre-built consoles that surface key retail execution and account data.
• Increase account sales.Equip agents with integrated telesales capabilities and penny-perfect pricing to cross sell and up sell products.
• Improve operational efficiency.Harness industry flows, automation, and AI to reduce time and cost to serve.

Develop a single source of planning truth to build more effective account plans on one, connected platform.

• Eliminate silos and improve data visibility:Use real-time data integration to collaborate across teams and understand performance actuals so you can plan.
• Develop a comprehensive customer plan:Collect key customer information to understand volume drivers and better manage top-down targets.
• Simplify account planning:Plan account volumes, set KPIs, and easily import baselines, targets, and other HQ guidance to jumpstart your plans.
• Deliver robust reporting and analytics:Understand account-level performance with real-time visibility of volume targets.