
A history of firsts that put customers first.
- 1999 Salesforce opens its doors, pioneering software as a Service (SaaS) by bringing Customer Relationship Management software (CRM) to the cloud.
- 2009 Service Cloud transforms customer service with unified customer information and automation.
- 2012 Gartner ranks Salesforce #1 in CRM.
- 2016 Einstein is born, ushering in the AI CRM era with predictive insights and personalized recommendations.
- 2024 Agentforce defines a new era of customer engagement with autonomous agents that work 24/7, take action, and seamlessly hand off to humans.
Driven by our values.
Our core values guide everything we do as a company and as people. Our mission is to bring out the best in one another, deliver success to our customers, and inspire the entire industry through our actions.

In trust we trust.
Trust is our #1 value. We build trust with stakeholders by leading with ethics and through the integrity of our technology. We are dedicated to transparency, deep listening, and delivering on our commitments.

When our customers succeed, we succeed.
So we champion them to achieve extraordinary things. We innovate and expand our business offerings to provide our stakeholders with new avenues to achieve ever greater success.

Sparking change with innovation.
Our customers’ input helps us develop products that best serve their business needs. Providing continual technology releases and new initiatives gives them a competitive advantage.

Equality for all.
We believe everyone should be seen, heard, valued, and empowered to succeed. Hearing diverse perspectives fuels innovation, deepens connections between people, and makes us a better company.

Net zero, now.
We lead boldly to address the climate emergency and accelerate the world's journey to net zero. We know that the wellbeing of our planet and our most vulnerable communities rests on a healthy climate.







