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Ethical Use Policy

Creating safeguards for the ethical use of technology.

Policy work guided by principles.

At Salesforce, we are guided by our five core values: trust, customer success, innovation, equality, and sustainability. Building on these values, we have established five additional Ethical and Humane Use Guiding Principles that underpin our ethical use policies and responsible AI and technology initiatives.

Ethical and Humane Use Guiding Principles.

We work to ensure the direct use of our technologies upholds equal and inalienable protections for all individuals.

We advance privacy best practices in our product design, empowering customers to protect individuals’ data.

We aim to protect people from direct harm from the use of our technology.

We ensure that our models and features respect data provenance and are grounded in your data whenever possible. We must also be transparent that an AI has created content when it is autonomously delivered.

We promote equal access to technology, creating opportunities for all.

Introducing our ethical use process.

Our ethical use policies are guided by a diverse field of stakeholders, including our Ethical Use Advisory Council. Our decision-making framework is built on rigorous research and active engagement with various internal and external stakeholders.

For each issue, we carefully consider the direct product use case, its potential connection to harm, alignment with our guiding principles, effectiveness of proposed actions, and the current geopolitical landscape.

We recognize the importance of collaboration in this crucial work. That's why we actively listen to our employees, partners, customers, impacted communities, and experts. This ensures our policies are informed by multiple perspectives, humane principles, and Salesforce’s core values.

Read our latest updates.

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