Intentional Innovation.
The Office of Ethical and Humane Use (OEHU) provides guiding leadership for the tough questions that arise when human potential meets emergent technology. We work inside and outside Salesforce, developing and deploying powerful frameworks and products to propel innovation for a trusted, equitable tech world.
At Salesforce, we believe that the ethical and inclusive design, responsible development, and accessible use of technology are integral to preventing harm and unlocking human potential for all. And that this is a core business imperative — particularly as we dive into fast-developing technologies like building and usingtrusted AI.


Our focus areas.
Responsible AI & Technology
Establishing and delivering research- and data-informed best practices, tools, and frameworks for developing and using our AI products responsibly and ethically.
Ethical Use Policy
Guiding the responsible use of our platform with principles, processes, and policies.
Product Accessibility and Inclusive Design
Designing for and alongside users with disabilities to unlock innovation for everyone.
We’re better together.
Salesforce partners with several civil society organizations to advance the field of ethical and inclusive technology. We’re also proud to partner with public policy leaders worldwide to influence responsible AI development.
Our members hold active positions on various ethical AI councils around the globe, including the U.S. National AI Advisory Committee, the U.S. Chamber of Commerce Commission on Artificial Intelligence Competitiveness, Inclusion, and Innovation, the Singaporean Ethical AI Advisory Council, the Freedom Online Coalition’s Advisory Network, the Washington State Artificial Intelligence Task Force, the Oregon State Taskforce on Artificial Intelligence and the U.S. National Institute of Standards and Technology.
We recognize that achieving trusted AI cannot be the responsibility of a single company or individual and are proud to have publicly committed to several global voluntary commitments. These include pledges to conduct internal and external testing before product release, sharing information on risks and vulnerabilities with each other and government entities, and conducting research to address societal risks. To that end, we have signed onto the following voluntary commitments and industry pledges:
- The White House Commitments
- Canada Voluntary Code of Conduct on the Responsible Development and Management of Advanced Generative AI Systems
- Seoul AI Business Pledge
- UNESCO's Global Business Council for the Ethics of AI
Moreover, Salesforce has been selected to be a part of the National Institute of Standards and Technology (NIST)’sU.S. AI Safety Institute Consortium (AISIC) as a member of its inaugural class. We actively contribute our time and knowledge by participating in working groups and offering our expertise in building and deploying trusted AI. Additionally, we support theNIST AI Risk Management Frameworkand have published aQuick-Start Guide on how to implement it. Lastly, in line with our commitment to ethical technology, we closely collaborate with theWorld Economic Forum’s Responsible Use of Technology steering committee. This collaboration allows us to work with leaders across civil society, government and business to exchange best practices and collectively advance the field of ethical technology - together.











