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Analyst Reports

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Read the latest reports and research from top analyst firms.

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Marketing Cloud

Gartner® 2025 Magic Quadrant™ for B2B Marketing Automation Platforms.

See why Salesforce was named a Leader for the eighth year in a row.

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Marketing Cloud

Gartner® 2025 Magic Quadrant™ for Multichannel Marketing Hubs

See why Gartner® named Salesforce a Leader for the eighth year in a row, and placed furthest for Completeness of Vision.

Celebrating 19 years
Sales Cloud

2025 Gartner® Magic Quadrant™ for Salesforce Automation Platforms

Salesforce is named a Leader in the Magic Quadrant™ for SFA Platforms for the 19th year in a row.

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Analytics

2025 Gartner® Magic Quadrant™ for Analytics and Business Intelligence Platforms

See why Gartner named Tableau from Salesforce a Leader in the Gartner® Magic Quadrant™ for Analytics and Business Intelligence Platforms for the 13th consecutive year.

Service Cloud

2025 Gartner® Market Guide for Field Service Management

See why we were recognized for Field Service Management for the second time in a row.

Gartner® Magic Quadrant™
Data Cloud

2025 Gartner® Magic Quadrant™ for Customer Data Platforms

Furthest in Completeness of Vision. Highest in Ability to Execute. Discover why Gartner recognized Salesforce as a Leader.

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Service Cloud

2024 Gartner® Magic Quadrant™ for the CRM Customer Engagement Center

Salesforce is named a Leader in the Magic Quadrant™ for the CRM Customer Engagement Center for the 15th time in a row.

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Marketing Cloud

2024 Gartner® Magic Quadrant™ for B2B Marketing Automation Platforms

See why Gartner® named Salesforce a Leader for the seventh year in a row in the 2024 Magic Quadrant™ for B2B Marketing Automation Platforms.

Cheers to 9 years as a leader - Gartner
Commerce Cloud

2024 Gartner® Magic Quadrant™ for Digital Commerce

See why Gartner has recognized Salesforce as a Leader in Digital Commerce – for the ninth year in a row.

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MuleSoft

2024 Gartner® Magic Quadrant™ for API Management

Salesforce (MuleSoft) is named a Leader in API Management for the 9th consecutive year.

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Platform

2023 Gartner® Magic Quadrant™ for Enterprise Low-Code Application Platforms

Gartner Names Salesforce a Leader in Magic Quadrant for Enterprise Low-Code Application Platforms.

Financial Services Cloud

Financial Services Cloud named a Leader in the 2025 CRM Forrester Wave™ for Financial Services

See how Forrester evaluated financial services CRM providers with retail banking, insurance, wealth and investment solutions to determine how each provider measures up.

The Forrester Wave™ Cross-Channel Marketing Hubs, Q4 2024
Marketing Cloud

Salesforce named a Leader in the Forrester Wave™: Cross-Channel Marketing Hubs, Q4 2024

See how Forrester evaluated the 14 most significant cross-channel marketing hubs and why Salesforce was named a Leader.

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Multi Cloud

The Forrester Wave™: Customer Analytics Technologies, Q2 2024

See how Forrester evaluated 11 Customer Analytics Technology providers and why Salesforce was named a Leader.

Salesforce is named a Leader in The Forrester Wave™: Customer Data Platforms for B2C, Q3 2024
Data Cloud

Salesforce is named a Leader in The Forrester Wave™: Customer Data Platforms for B2C, Q3 2024

See how Forrester evaluated 12 CDP vendors and why Salesforce is named a Leader.

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Sales Cloud

Forrester Consulting: Make CRM the Foundation of Your Customer-Obsessed Strategy

Gain insights on CRM use today and how businesses are investing in customer-centricity tomorrow with this study commissioned by Salesforce.

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Revenue Cloud

Forrester Consulting: The Rise of Revenue Operations

89% of businesses will be focused on RevOps in the next 2 years. Read the new research from Forrester Consulting to see why.

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AppExchange

Salesforce is named a Leader in The Forrester Wave™: SaaS Marketplaces, Q4 2023

Salesforce AppExchange, the enterprise cloud marketplace for apps and experts, has been recognized as a Leader in The Forrester Wave™: SaaS Marketplaces, Q4 2023 report.

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Commerce Cloud

The Total Economic Impact™ of Salesforce B2B Commerce

See the potential return on investment companies may realize by deploying our B2B Commerce solution.

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Commerce Cloud

The Total Economic Impact™ of Salesforce Commerce Cloud Composable Storefront

See the potential return on investment companies may realize by deploying our composable storefront solution.

MuleSoft

The Forrester Wave™: API Management Software

Salesforce (MuleSoft) named a Leader by Forrester in API Management Software

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Platform

IDC MarketScape: Low-code and No-code Developer Technologies 2025

Get the IDC MarketScape: Low-Code and No-Code Developer Technologies 2025 excerpt.

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Sales Cloud

IDC MarketScape: Worldwide Sales Performance Management 2025

Discover why the IDC MarketScape named Salesforce a Leader in SPM and learn more about why a robust SPM program is critical for modern sales operations.

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Revenue Cloud

IDC MarketScape: Worldwide Configure Price Quote Applications for Commerce 2024-2025 Vendor Assessment

Find out why the IDC MarketScape recognized Salesforce as a Leader in CPQ for Commerce in their latest report.

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Sales Cloud

Salesforce CPQ and Billing win IDC CSAT Award.

See how Salesforce CPQ & Salesforce Billing can help you drive profitable growth with automated product-to-cash on CRM.

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Field Service

IDC MarketScape: Worldwide Field Service Management Solutions for Utilities 2023-2024 Vendor Assessment

Find out why IDC MarketScape recognized Salesforce as a Leader in Field Service Management Solutions for Utilities in their latest report.

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Field Service

IDC MarketScape: Worldwide Field Service Management Applications 2023-2024 Vendor Assessment

Download the IDC MarketScape report to discover our industry-leading field service capabilities, including AI-based scheduling and optimization, user engagement solutions, and customer-centric field service.

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Whitepaper

IDC White Paper: The Salesforce AI Economy Forecast

IDC predicts the Salesforce economy, powered by AI, will generate a net gain of $2.02 trillion in worldwide business revenues and 11.6 million jobs worldwide between 2022 and 2028.

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Marketing Cloud

IDC Report: Worldwide Marketing Campaign Management Software Market Shares, 2019: Salesforce and Adobe Battle at the Top, Microsoft and HubSpot Post Strong Gains

In this report from IDC, learn about the key trends, developments and vendors in the market for marketing campaign management solutions.

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Platform

IDC White Paper: The ROI of Building Apps on Salesforce

Get the IDC white paper, sponsored by Salesforce, that shows how App Cloud delivers 478% ROI.

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Financial Services Cloud

IDC MarketScape: Worldwide P&C Intelligent Underwriting Workbench Applications 2023 Vendor Assessment

See how IDC Marketscape evaluated Underwriting Workbench applications for P&C commercial lines insurers and MGA's, and why Salesforce was named a leader.

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Commerce Cloud

The IDC MarketScape: Worldwide Enterprise B2C Digital Commerce Applications 2024 Vendor Assessment named Salesforce a Leader

See why market awareness, AI, and developer support make Salesforce a Leader in B2C digital commerce.

MuleSoft

IDC MarketScape: Worldwide Business-to-Business Middleware 2024 Vendor Assessment

See why MuleSoft was named a Leader, based on B2B middleware capabilties, electronic data interchange (EDI) support, and revenue earned in B2B integration software/services.

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Commerce Cloud

IDC MarketScape: Worldwide Mobile POS Software Platforms for Fashion Retail Vendor Assessment

See why Salesforce was named a Leader for unified, composable omni-channel and highly configurable and extensible solution.

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Sales Cloud, Service Cloud

Ovum Enterprise Case Study: Delivering Exceptional Service Across the Student Lifecycle

See how Pepperdine University improved the student experience with institution-wide CRM with Salesforce.

Fall 2025 Leader in Small Business, Mid-Market, and Enterprise
Sales Cloud

Sales Cloud voted #1 in 42 sales grids on G2.

See why Sales Cloud earned praise from SMB, Mid-Market, and Enterprise businesses alike.

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Revenue Cloud

Revenue Cloud is ranked #1 on G2 in CPQ and Revenue Management.

Hear from CRM users themselves why Revenue Cloud stands out from the crowd in this year’s Spring Grid Reports.

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451 Research, part of S&P Global Market Intelligence

Salesforce Rocks its Customer Success Agenda, Rallies Partners to Hit Growth Targets

451 Research, part of S&P Global Market Intelligence, highlights the Customer Success Group and our Partner strategy as key factors in Salesforce’s path to $50B.

Gartner, Magic Quadrant for the CRM Customer Engagement Center, 11 December 2024, Pri Rathnayake, Drew Kraus, Wynn White

Gartner, Magic Quadrant for Sales Force Automation Platforms, Adnan Zijadic, Ilona Hansen, Steve Rietberg, Varun Agarwal, Guy Wood, 5 September, 2023

Gartner, Magic Quadrant for CRM Customer Engagement Center, Pri Rathnayake, Wynn White, Drew Kraus, 1 November, 2023

Gartner, Magic Quadrant for Multichannel Marketing Hubs, Audrey Brosnan, Tia Smart, Julia Multedo, Greg Carlucci, Suzanne Schwartz, Julian Poulter, 23 October 2024

Gartner, Magic Quadrant for B2B Marketing Automation Platforms, Rick LaFond, Jeff Cohen, Alan Antin, Upasna Chandna, Nicholas Mortensen, 23 September 2024

Gartner, Magic Quadrant for Digital Commerce, Mike Lowndes, Yanna Dharmasthira, Sandy Shen, Penny Gillespie, Aditya Vasudevan, Jason Daigler, 21 August 2023

Gartner, Magic Quadrant for Customer Data Platforms, Lizzy Foo Kune, Rachel Smith, Benjamin Bloom, Suzanne White, Audrey Brosnan, David Walters, Adriel Tey. 26 March 2025

Gartner, Magic Quadrant for Analytics and Business Intelligence Platforms, Anirudh Ganeshan, Edgar Macari, Jamie O'Brien, Kurt Schlegel, Christopher Long, 16 June 2025

Gartner, Magic Quadrant for API Management, Shameen Pillai, Kimihiko Iijima, Mark O'Neill, John Santoro, Paul Dumas, Andrew Humphreys, Nicholas Carter, 11 October 2023

Gartner, Magic Quadrant for Enterprise Low-Code Application Platforms, Oleksandr Matvitskyy, Kimihiko Iijima, Mike West, Kyle Davis, Akash Jain, Paul Vincent, 17 October 2023

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and MAGIC QUADRANT is a registered trademark of Gartner, Inc. and/or its affiliates and are used herein with permission. All rights reserved.

Gartner does not endorse any vendor, product, or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

The Forrester Wave™ is copyrighted by Forrester Research, Inc. Forrester and Forrester Wave™ are trademarks of Forrester Research, Inc. The Forrester Wave™ is a graphical representation of Forrester's call on a market and is plotted using a detailed spreadsheet with exposed scores, weightings, and comments. Forrester does not endorse any vendor, product, or service depicted in the Forrester Wave. Information is based on best available resources. Opinions reflect judgment at the time and are subject to change.

Copyright © 2024 IDC. All rights reserved.

Copyright © 2024 Informa PLC. Informa PLC is registered in England and Wales with company number 8860726 whose registered and Head office is 5 Howick Place, London, SW1P 1WG.

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Copyright © 2024 S&P Global Market Intelligence. All rights reserved.


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