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Delight drivers at every touchpoint.

Orchestrate driver and household experiences, power software-defined vehicles, and improve business productivity with the #1 AI CRM for OEMs.

Leading Automotive organizations are transforming customer experiences with the #1 AI CRM.

Ford customer story
Mercedes-Benz customer story
Bentley customer story

Orchestrate Driver Experiences

Use a 360-degree view of the driver and their vehicle to orchestrate every Automotive journey — in the car, online, and at the dealership.

Expand your reach with deeper visibility into members of a household and all of the vehicles owned under one roof.

Empower every customer-facing team to deliver exceptional experiences with one view of the driver and their vehicle.

Drive recurring revenue with innovative feature subscriptions, new in-vehicle services, or vehicle accessory upsells.

Power Software-Defined Vehicles

Leverage an out-of-the-box solution so you can focus on your differentiated in-vehicle offerings, and we’ll do the rest.

Offer innovative features, subscriptions, or services, customized based on household data, purchase history, or servicing needs.

Harmonize your driver, vehicle, retail, and finance data into a single profile that powers exceptional experiences, anywhere.

Improve Business Productivity

Leverage out-of-the-box workflows, apps, and configurations built for automotive businesses, and customizable for your business.

Empower every customer-facing team with intelligent predictions, relevant insights, and contextual data in the flow of work.

Use the world’s #1 AI CRM to create customizable, predictive, and generative AI experiences that fit all your business needs.

Keep up with the latest Automotive trends, insights, and conversations.

Ready to take the next step with
 the #1 AI CRM for the Automotive industry?

Salesforce for OEM CRM FAQ

OEM CRM software helps automakers manage driver and vehicle data more effectively, to drive valuable relationships and increase revenue. OEM teams, from product development to sales or service representatives, can use an Automotive CRM to improve processes and get secure visibility into driver data.

The automotive industry leverages many legacy technologies, including software systems that manage and store data related to driver data, vehicle data, and more. OEM Automotive CRM systems are recommended to create a single source of information that can be securely accessed by any customer-facing team.

The automotive industry leverages many legacy technologies, including software systems that manage and store data related to driver data, vehicle data, and more. OEM Automotive CRM systems are recommended to create a single source of information that can be securely accessed by any customer-facing team.

OEMs benefit from Automotive CRM systems by getting 360-degree visibility into their customers and their vehicles, building a robust sales pipeline, intelligently managing their vehicle and parts product portfolio, and delivering meaningful service experiences for drivers and households.


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