Salesforce unveils Agentforce for Retail to boost productivity with Digital Labour and Retail Cloud to unite in-store and digital shopping.
Learn moreSmarter Retail starts with Salesforce.




* Source: FY24 Customer Success Metrics
Build the perfect Retail solution with Salesforce.
Win New and Profitable Customers with Personalised Marketing
Integrate generative and predictive AI into every part of your marketing campaign lifecycle to deliver the right message, on the right channel, to the right person, at the moment they are ready to buy.
Simplify and Scale Omni-Channel Commerce
Scale commerce with confidence on the most complete platform for retailers. With AI, simplify everything from setting up digital shop fronts to bringing ecommerce to emerging shopper touchpoints.
Elevate Connected and Consistent Service
Grow customer lifetime value, reduce costs and maximise efficiency when you reimagine service with Service Cloud, from the contact centre to the shop.
Supercharge Your Store and HQ Employees
Empower your employees and shop associates with a modern POS, digital tools, data and insights to help them be more efficient and better serve customers.
Strengthen and Optimise Partner Relationships
Modernise your B2B customer experience. Increase productivity with AI, automation and collaboration tools that unlock speed and agility across sales teams, partners and associates.
Transform your business with Retail solutions made for your industry.
Fashion
Boost loyalty by connecting to your customers across the shopping journey.
Restaurants
Connect the guest experience across channels. Increase collaboration and engagement with franchisees and employees.
Grocery, Drug and Convenience Shops
Transform engagement with shoppers, shops and employees all from a single platform.
Mass Merchants and Department Shops
Optimise your shops and associates to help connect physical and digital shopping experiences.
Keep up with the latest Retail trends, insights and conversations.
Ready to take the next step with the #1 AI CRM for Retail?
Retail CRM FAQs
Our portfolio of products, built on the trusted Agentforce 360 Platform, helps you to connect with customers in a whole new way. Now everyone — yourretail customer service, marketing, sales, commerce, IT,point of sale associates and data teams — can augment their work with connected data, trustedAI inindustry.retail} and the #1 AI CRM, purpose-built for {{industry.retail.
Retailers have access to a unified engagement platform that provides a single source of truth across their entire partner ecosystem -Retailmarketing, commerce, service, IT andstore. You can now focus on driving costs down and loyalty up with Salesforce for Retail CRM.
Boost loyalty with connected experiences acrosspoint of sale,Retailecommerce, marketing and service delivered on the Agentforce 360 Platform. Empower employees and associates with digital tools and data to effectively serve shoppers at all touch points with our Retail solutions.
Choose the Retail solution that's right for you. Whether your goal is to win new & profitable customers, simplify & scaleomnichannel commerce, elevate connected & consistent service, supercharge your store & HQ employees or strengthen & optimise partner relationships.































