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Salesforce unveils Agentforce for Retail to boost productivity with Digital Labour and Retail Cloud to unite in-store and digital shopping.

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Grow revenue and relationships with AI agents and the #1 CRM for Retail

Acquire profitable customers faster with unified, real-time data. Scale personalisation and growth with Agentforce, built for Retail. Boost loyalty with connected experiences across marketing, commerce and service delivered with the#1 AI CRM.

See how top retailers activate data and AI with Salesforce.

  

Rossignol customer story
Williams Sonama customer story
John Lewis & Partners customer story
Casey's customer story
Curries customer story
Saks logo

Smarter Retail starts with Salesforce.

Build the perfect Retail solution with Salesforce.

Win New and Profitable Customers with Personalised Marketing

Integrate generative and predictive AI into every part of your marketing campaign lifecycle to deliver the right message, on the right channel, to the right person, at the moment they are ready to buy.

Simplify and Scale Omni-Channel Commerce

Scale commerce with confidence on the most complete platform for retailers. With AI, simplify everything from setting up digital shop fronts to bringing ecommerce to emerging shopper touchpoints.

Elevate Connected and Consistent Service

Grow customer lifetime value, reduce costs and maximise efficiency when you reimagine service with Service Cloud, from the contact centre to the shop.

A dashboard for real-time inventory and shopper data

Supercharge Your Store and HQ Employees

Empower your employees and shop associates with a modern POS, digital tools, data and insights to help them be more efficient and better serve customers.

Visualisation of Tableau Pulse dashboard on a laptop and a mobile screen.

Strengthen and Optimise Partner Relationships

Modernise your B2B customer experience. Increase productivity with AI, automation and collaboration tools that unlock speed and agility across sales teams, partners and associates.

Transform your business with Retail solutions made for your industry.

Fashion

Boost loyalty by connecting to your customers across the shopping journey.

Restaurants

Connect the guest experience across channels. Increase collaboration and engagement with franchisees and employees.

Grocery, Drug and Convenience Shops

Transform engagement with shoppers, shops and employees all from a single platform.

Mass Merchants and Department Shops

Optimise your shops and associates to help connect physical and digital shopping experiences.

An in-store console
A man viewing cyber week data

See what's trending on a global scale with shopping forecasts and insights, powered by 1.5 billion global shoppers.

Salesforce mascot, Astro, overseeing a sales page for a product with relevant metrics highlighted.

Run your Retail media network from one connected platform.

Looking for higher margins? Salesforce for Retail Media is designed to help retailers grow advertising revenue, scale media operations and sales and optimise campaign performance by activating first-party data.

Two sales professionals smile.

Maximise ROI with the #1 Success Ecosystem.

From support, expert guidance and resources to our partners on AppExchange, the Success Ecosystem is here to help you unlock the full power of your full investment.

Get the most out of your Retail business with thousands of partner apps and experts.

Buy with Prime
Publicis Sapient
Slalom
ThinkLP
Dentsu
Rosetree Solutions

Learn new skills with free, guided learning on Trailhead.

Keep up with the latest Retail trends, insights and conversations.

Ready to take the next step with the #1 AI CRM for Retail?

Retail CRM FAQs

Retailers have access to a unified engagement platform that provides a single source of truth across their entire partner ecosystem -Retailmarketing, commerce, service, IT andstore. You can now focus on driving costs down and loyalty up with Salesforce for Retail CRM.

Boost loyalty with connected experiences acrosspoint of sale,Retailecommerce, marketing and service delivered on the Agentforce 360 Platform. Empower employees and associates with digital tools and data to effectively serve shoppers at all touch points with our Retail solutions.

Choose the Retail solution that's right for you. Whether your goal is to win new & profitable customers, simplify & scaleomnichannel commerce, elevate connected & consistent service, supercharge your store & HQ employees or strengthen & optimise partner relationships.


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