Salesforce delivers tangible results for media and entertainment companies.
* FY25 Customer Success Metrics
Revolutionise your media and entertainment sales with Agentforce.
Enhance your competitive edge with a digital media solution that has advanced sales intelligence and automation, driving higher seller productivity. Utilise agents to access relevant account information, including ad inventory, campaign performance metrics and spot availability.
Empower your advertising sellers with simplified account, opportunity and partner management. Guide your sales teams with intelligent tools designed to grow revenue via direct, indirect and programmatic channels.
Improve cross-channel media planning and simplify processes to shorten sales cycles on a deeply unified platform. Gain visibility into advertising inventory across all channels.
Optimising campaign performance is easier with the ability to harmonise disparate data sources and use the power of a trusted AI to give you real-time pacing updates and automated alerts.
Save time and increase accuracy with automated campaign reporting. Deliver valuable insights to your advertisers and keep them coming back. Share and collaborate around campaign data. Minimise revenue leakage with a unified analytics toolset that spans all channels and formats.
Discover a platform for media automation and monetisation.
Media Cloud
Media Cloud leverages the deeply unified Agentforce 360 Platform to deliver fully customisable solutions for the media and entertainment industry. With an industry-specific data model, applications and workflows that make it easier to sell smarter, deliver personalised service and optimise media operations.
Create robust media solutions when combining these products with Media Cloud.
Marketing Cloud
Get to know your audience faster through unified profiles and analytics. Deploy smarter campaigns across the entire lifecycle with Agentforce. Build lasting relationships that drive business growth.
Data Cloud
Activate all your customer data across Salesforce applications. Empower media and entertainment teams to engage customers at every touchpoint, with relevant insights and contextual data in the flow of work.
Service Cloud
Transform how humans with AI drive limitless service at every touchpoint — including customer experience, engagement, processes, automation and service operations.
MuleSoft
Seamlessly integrate any system, orchestrate complex workflows and secure mission critical APIs to extend the power of Agentforce across your IT environment.
Digital advertising solutions FAQs
Salesforce for media and entertainment helps companies solve various industry challenges with the Agentforce 360 Platform and powerful digital media and advertising solutions. With Salesforce, teams have access to shared customer data, built-in intelligence and automation, which helps every team in the media and entertainment industry lower costs, increase productivity and drive efficient growth.
Salesforce for media and entertainment offers a complete suite of digital media and advertising solutions where AI and automation is built-in, and is designed to easily scale as you grow. By helping companies sell faster, provide a world-class subscriber experience, increase fan engagement and automate advertising management, Salesforce offers a winning formula for media and entertainment success.
To start, think about your main challenges. Then get to know our digital media and entertainment solutions:Accelerate Advertising Sales,Grow Subscriber Relationships,Maximise Audience Engagement,Automate Media and Entertaiment Processes andStreamline Production and Automation. This will help to guide you to right solution and how Salesforce can help.
Digital advertising solutionsrefer to strategies and tools used to promote products, services or brands through online channels. At Salesforce, we have various solutions directed to advertising. Salesforce for media and entertainment helps companies to monetise those channels to potential advertisers with our Accelerate Advertising Sales solution.
If you have channels that can be monetised through advertising, you can grow revenue. Learn more on our Accelerate Advertising Sales solution page.
Digital advertising solutions offer many benefits, including targeted outreach, cost-effectiveness, real-time analytics and agility.