How can Marketing Cloud help your business?
Unlock trapped data
Personalise every moment in real-time with contextual data about each customer available at your fingertips.
Save time with AI
Create impactful campaigns faster with Agentforce helping to surface insights, define strategy and generate content.
Activate anywhere
Drive growth and loyalty with one platform for seamless engagement across the entire customer lifecycle.
Here’s what sets Marketing Cloud apart.
Discover why Marketing Cloud is the #1 agentic marketing platform.
Connect Marketing to every department
Email Marketing, Mobile, & Advertising
Increase conversion with relevant engagement across email, mobile, ads and web.
B2B Marketing Automation
Grow revenue by aligning marketing and sales around every account.
Loyalty Management
Increase profitability and loyalty with better engagement and personalised rewards.
Create, deploy & adapt campaigns faster with Agentforce
Marketing AI
Optimise every step of the campaign process with trusted, purpose-built AI.
Small Business Marketing
Grow your small business faster with marketing automation on the Salesforce platform.
Personalise the right moment with actionable data
Customer Data Platform
Drive growth with faster access to centralised data that's seamlessly activated to any channel.
Marketing Analytics
Optimise cross-channel campaigns and spend with a single view of your marketing performance.
Personalisation
Drive ROI and CLV with personalised experiences across every customer touchpoint.
See how some of the world's biggest companies succeed with Marketing Cloud.
Discover what's new in Marketing.
Agentforce for Marketing
Generate segments in real time, adapt experiences to every individual, and deliver personalised answers in every channel 24/7.
Meet Marketing Cloud Next
Turn "do-not-reply" into real-time replies. Discover AI-powered, connected engagement with Marketing Cloud Next.
State of Marketing Report
See the top trends in data, AI and more — from nearly 5,000 marketers worldwide.
Connecting Marketing and Service Experiences
A unified marketing and service strategy can deliver more personalised customer journeys. Here's how to build yours.
Engage across the customer lifecycle with Agentforce
See how agentic automation helps you to build lasting customer relationships.
2024 Gartner® Magic Quadrant™ for Multichannel Marketing Hubs
Discover why Gartner positioned us as a Leader in the 2024 Magic Quadrant for Multichannel Marketing Hubs.
Gartner® names Salesforce a CDP Leader two years in a row.
Learn why Gartner named Salesforce a Leader among 12 other vendors.
2024 Gartner® Magic Quadrant™ for B2B Marketing Automation Platforms
See why Gartner® named Salesforce a Leader for the seventh year in a row.
Get Started with Agentforce for Marketing
Join our Marketing Cloud AI product leaders to discover how Agentforce for Marketing transforms AI insights into tangible actions, driving real enterprise value.
Unlock the Power of First-Party Data with Salesforce and Meta
Discover how to enhance personalisation and optimise marketing strategies through the partnership between Meta and Salesforce, leveraging innovations like the Data Cloud and Meta Conversions API.
AI Driven Personalisation: Learn how to Access and Activate your Data
Learn how to leverage data for personalised customer engagement through customer stories focusing on data activation and personalisation strategies.
Transform your B2B Marketing Strategy with Data Cloud
See how Flexo Concepts transformed their B2B Marketing with Salesforce Account Engagement.
Salesforce Marketing Cloud FAQ
Marketing Cloud Next is a complete marketing platform designed to help you personalise every moment of engagement across the customer lifecycle. By connecting every department through actionable data and Agentforce, we empower teams to work together to build lasting customer relationships. No matter your tech stack, company size, or industry, Marketing Cloud Next can help you drive growth for your business.
Marketing Cloud Next brings agentic marketing to life by giving every customer access to autonomous AI agents that act as always-on collaborators, generate segments in real time, adapt experiences to every individual, and deliver personalised answers in every channel—24/7.
Unstructured data is AI-ready with Data Cloud to unify PDFs, videos, CMS, and more to power automation, real-time analytics, and Agentforce —turning content into a live knowledge base.
The end of one-way marketing is here. With Agentforce embedded across email, SMS, and web, “do-not-reply” messages become two-way customer conversations across channels and departments - connecting marketing with sales, service, and commerce.
Campaigns can now assemble and optimise themselves in Marketing Cloud Next. Deploy campaigns in hours, not weeks with always-on execution, performance monitoring, & real-time optimisation based on the marketer’s goals and guidelines.
Powered by agentic AI, agentic marketing puts autonomous AI agents to work — personalising and connecting experiences across every touchpoint. Unlike traditional automation, marketers define the strategy — such as “increase loyalty among at-risk customers” — and AI agents handle the execution. They create content, build audiences, personalise messaging, optimise performance, and even manage handoffs between teams and channels. So instead of juggling tools and chasing approvals, marketers get time back for what really matters: strategy, creativity, and driving growth.
Agentforce is a type of artificial intelligence (AI) application designed to execute specialised tasks to help marketers and customers. Agentforce for Marketing Cloud offers marketers pre-built skills to streamline key marketing tasks such as planning and creating marketing campaigns - Agentforce can help marketers create a brief, target audience segment, email and SMS content, build a customer journey in Flow, and even provide a campaign summary! For more specialised needs, marketers can create custom agents using Agent Builder.
Choosing the right marketing software involves considering several key factors. Start by identifying your specific marketing needs and goals. Evaluate the features and capabilities of different software options, ensuring they align with your requirements. Consider factors such as ease of use, scalability, integration with existing systems, and customer support. Take advantage of demos to assess its user-friendliness. Read reviews, seek recommendations, and consider the reputation and track record of the software provider. Pay attention to data security, privacy, and compliance with regulations. Finally, evaluate the cost and value proposition to ensure the software fits within your budget and offers a strong return on investment. By carefully assessing these factors, you can choose the marketing software that best suits your business needs.
If you rundigital marketing campaigns across multiple channels, marketing software can greatly benefit your business through automation, personalisation, anddata-driven marketing decision-making. Marketing software streamlines processes, improves productivity, enables personalised customer experiences, and provides valuable insights for optimising marketing strategies. It helps businesses stay competitive in today's digital landscape and grow more efficiently. Assess your marketing needs, resources, and goals to determine which marketing software is most valuable to your business objectives.
Choosing the right marketing software involves considering several key factors. Start by identifying your specific marketing needs and goals. Evaluate the features and capabilities of different software options, ensuring they align with your requirements. Consider factors such as ease of use, scalability, integration with existing systems, and customer support. Take advantage of demos to assess its user-friendliness. Read reviews, seek recommendations, and consider the reputation and track record of the software provider. Pay attention to data security, privacy, and compliance with regulations. Finally, evaluate the cost and value proposition to ensure the software fits within your budget and offers a strong return on investment. By carefully assessing these factors, you can choose the marketing software that best suits your business needs.