Automotive organisations drive remarkable results with Salesforce.
* Salesforce 2024 Customer Success Survey
See what Salesforce's CRM for Automotive can do for you.
Get out-of-the-box Automotive features and workflows that make it easy to explore new revenue opportunities, advance next-generation vehicle experiences and innovate with AI and automation - all powered by the #1 Automotive CRM.
OEMs
Delight drivers at every touchpoint. Use a 360-degree view of the driver and their vehicle to orchestrate every Automotive journey - in the car, online and at the dealership.
Retailers and Dealers
Build trusted relationships. Unite your OEM, retail and captive partners with a single source of Automotive truth, so you can focus on what matters most: your customer.
Captive Finance
Grow loyalty with financial relationships. Go beyond the first purchase with seamless shopping, leasing and servicing experiences that create customers for life.
Software-Defined Vehicles
Unlock new revenue streams and go to market faster. Power in-vehicle subscriptions or experiences based on household data, purchase history or service needs in the CRM.
Ready to take the next step with the #1 AI CRM for the Automotive industry?
Salesforce CRM for Automotive FAQs
Customer relationship management for the Automotive industry is a system for managing all of your company’s interactions with current and potential customers, as well as critical information like driver, vehicle, retail and Automotive financial data.
First, determine what you want an Automotive CRM to solve. AnAutomotive CRM should include functionality, such as vehicle and driver information, Automotive lead management, partner performance management, inventory management, fleet management, embedded analytics and AI and more.
An Automotive CRM can help you to get 360-degree visibility into your customers and their households and vehicles, build a robust sales pipeline, intelligently manage your vehicle and parts product portfolio and deliver meaningful service experiences for drivers and households.
Consider an Automotive CRM if you find that your customer-facing interactions are misguided, that you’re missing upsell opportunities or if you want to better serve drivers and their households. An Automotive CRM like Automotive Cloud helps teams take action fast and delight every customer.
