The only B2B Commerce platform connected right out of the box.
Deliver tailored experiences for every buyer with account and buyer entitlements, negotiated pricing, tailored promotions, and personalised catalogues. Empower buyers to purchase on behalf of other accounts, businesses, or locations seamlessly.
Simplify complex B2B purchases and improve conversions with fast checkout using preferred payment options. Split large-volume orders into multiple shipments and shipping speeds. Simplify cross-channel Order Management using a single code-base and AI-first experience — driving order orchestration and fulfilment, reducing manual work and integrations.
Drive growth with smart, targeted promotions powered by Agentforce. Use AI to reach new buyers and simplify merchandising. Seamlessly activate over 200 promotion types to deliver rich, consumer-grade experiences that boost conversion and increase customer lifetime value.
Extend commerce to every touchpoint and channel. Enjoy flexible design options using out-of-the-box headless Commerce APIs for cart, checkout, catalogue, account, wishlist, and other experience-related services. Or create custom fields to deliver seamless, modern purchase journeys tailored to each customer's specific needs.
Lower your total cost of ownership.
Quickly set up, manage, and customise your store with templates built for even the most complex needs. Automate essential tasks like inventory updates, price adjustments, and personalised promotions, all driven by real-time data insights to increase sales. Agentforce has merchant skills that can create a branded storefront in just 30 minutes, no code required. Guided steps help you to launch faster and focus on what matters: growing your business.
Use Data 360 to enhance customer satisfaction and drive sales efficiency. Automatically open customer care cases, send abandoned cart reminders, and reengage customers with back-in-stock alerts. Use real-time insights to create personalised promotions and boost store performance. Tailor services and add-ons for seasonal trends or predictable events, ensuring your store meets customer needs and maximises revenue.
Leverage over 30 built-in reports and dashboards to track top-performing products, manage inventory, and reduce customer attrition. Easily identify product trends, minimise stockouts and surpluses, and monitor customer lifetime value and at-risk buyers. Gain deep insights into inventory and customer behaviour, empowering smarter, data-driven decisions that enhance performance and drive growth.
Get unified commerce for your B2B business.
Simplify B2B buying with a consumer-grade experience, allowing customers to easily find, purchase, or reorder products with pre-negotiated pricing. Use natural language, photos, or videos — connected to enterprise-wide data — to facilitate high-volume reorders and nuanced conversations across digital channels, and speed up transactions on popular messaging apps.
Empower buyers and sales teams to have a fully digitised catalogue to improve product discovery and power 24/7 ordering. Bring quotes, complex product configurations, commerce transactions, and order fulfilment together with native connectivity between B2B Commerce and Sales. Manage both digital contracts and physical goods orders in one place with a shared data model.
Build joint marketing and commerce campaigns with ease. Use detailed engagement and purchase data to create precise marketing segments. Reach customers with highly personalised offers and reengage shoppers with perfectly timed abandoned cart and back-in-stock notifications.
Surface order management tasks in service to manage every order efficiently. Deflect high-volume, low-complexity cases with self-serve options and chatbots. Service agents can check on orders, process returns or exchanges, and place orders on behalf of customers, from directly within their customer service console.
Scale globally and grow revenue on a trusted platform.
Quickly and easily launch sites in any region by centrally managing multiple brands and sites from one admin console. Localise language, currency, catalogue, and seamlessly share rules, promos, and business logic across sites to meet complex buyer needs.
Quickly open a direct-to-consumer channel to explore new markets, strengthen customer relationships, and capture valuable first-party data to refine your marketing and sales strategies. Use existing Salesforce data to rapidly test and learn new digital engagement model — driving sales and market innovation without the high cost of deploying and developing new tech.
Use resources to focus on business innovation while rest assured that Salesforce has your back. Ensure success with always-on, 99.99% historical uptime servicing customers across 84 countries and languages.
Meet industry regulations and data compliance on a platform that is PCI, GDPR, and HIPAA compliant. Configure custom firewall rules, conduct scale testing, and analyse performance to ensure site security and performance.
More Resources
Third Edition: State of Commerce
Insights from 2,700 Commerce Leaders and 1.5 Billion Customers.
The Total Economic Impact™ of Salesforce B2B Commerce
See the potential return on investment companies may realize by deploying our B2B Commerce solution.
The IDC MarketScape: Worldwide Enterprise B2B Digital Commerce Applications 2023-2024 Vendor Assessment named Salesforce a Leader.
See why business agility, AI, and easy-to-use tools make Salesforce a Leader in B2B digital commerce.
See what makes Salesforce a Leader in B2B Commerce.
The Forrester Wave™: Commerce Solutions For B2B, Q2 2024 gave Salesforce the highest score in the strategy category.
Get in touch and stay connected.
B2B Commerce FAQs
Salesforce B2B Commerce is the #1 AIB2B Commerce platform — it connects data from across your business, scales to meet complex buyer needs, and increases productivity and personalisation withAgentforce. B2B Commerce improves every customer experience, increases efficiency, and supports your global growth.
Your B2B software should make it easier for your customers to do business with you, and that is what Salesforce B2B Commerce was built for. From Agentforce personalisation to rich promotions, buyers can find what they need and transact seamlessly via a self-service channel. You can easily launch new channels, and B2B Commerce makes setting up account and buyer entitlements a breeze with pre-negotiated pricing and customised buyer catalogues. Supporting large-scale orders and split shipments is simple — Salesforce can handle even the most complex needs.
Salesforce B2B Commerce is powered by AI, which means it helps your business by personalising each experience, leading to improved customer trust. Your global expansion is supported at every step, and every business process is optimised with scalable, customisable solutions for any industry — all connected to the #1 AI CRM.
To choose the best B2B Commerce platform, consider one that offers AI-driven personalisation, CRM integration, scalability, security and support for global growth. Salesforce B2B Commerce Cloud excels in these areas, making it the leading choice for increasing customer trust, overall satisfaction and improving business processes.
The best B2B Commerce platform is Salesforce B2B Commerce. It boosts productivity and personalisation with Agentforce, the agentic layer of the Salesforce platform. B2B Commerce natively connects your customer data across your business and offers top-tier trust, security, and reliability. Plus, it supports global growth effortlessly, making it easy to launch into new markets and open new revenue streams.