IntentGPT
A Sharper Focus
Enhance digital engagement with preciseAI-powered contextual targeting.
Unlockhigher engagement
with IntentGPT
Our cutting-edge GenAI-powered contextual targetingidentifies users with genuine interest in your products,delivering unrivaled precision in a privacy-first solution.IntentGPT analyzes web pages the way humans do—byunderstanding context, recognizing patterns, andidentifying priorities.
Benefits
Future-proof
your performance
IntentGPT can deliver precisionunmatched on the market.
Higher engagement
vs keyword targeting.
Privacy-first technology
operating on contextual signals rather thanuser tracking.
Unrivaled precision
allowing you to identify and act onin-market signals with cutting-edge AI.
A sharper focus
What is IntentGPT?
IntentGPT is a GenAI-powered component of RTB House’s DeepLearning stack. It enhances advertising performance across the funnelby improving engagement through cutting-edge contextual targeting.It identifies real user intent and distinguishes content visited by userswith genuine interest in certain products from other types of content,facilitating reaching highly engaged users.
Benefits
A Sharper
focus...
On scale
IntentGPT interprets vast quantities of text from across the open internet to build the world's at-scale contextual targeting solution. RTB House uses this component to serve ads in places others miss.
On intent
Get the most out of your product catalog and first-party conversion insights to truly understand user intent. Show products more aligned with true user needs and increase ad engagement.
On results
Apply the only open-internet solution that connects hyper-specific URLs, curated product selection and high-intent users. Drive more clicks, site sessions, and user acquisition with the power of our AI.
How doesIntentGPT work?
IntentGPT comprises of two core elements:IntentGPT hyperspecific URLs-precise targeting basedon deep semantic analysis of web content. Ads are served inreal time to users browsing specific, high-intent URLs.Matching offers to the URL—an AI-powered system thatselects the most relevant offers from advertiser product feedand matches them with the context of the page.
Unlike standard contextual
targeting,IntentGPT:
Analyzes deep semantic meaning rather than relying on keywords or broad categories.
Matches advertiser's products to specific URL placements.
Provides granular targeting at the URL level, rather than entire domains or sections.
Integrates seamlessly with the RTB House Deep Learning engine, maximizing performance and engagement.
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