MarTech terminology
A quick guide to ad industry speak
The online advertising industry has its own language—and it is one that is evolving and changing as new technologies and trends emerge. This dictionary contains dozens of the most common industry terms, as well as some more obscure things that you'll come across in our communications. It's a handy guide for if you ever need to know what something means.
- Ad fatigue
- Average order value (AOV)
- Brand Safety
- Budget allocation
- Buyers (in retargeting)
- Click-through rate (CTR)
- CMA (Competition and Markets Authority)
- Contextual targeting
- Contextual vs behavioral targeting
- Conversion rate (CR)
- Cost per action (CPA)
- Cost per sale (CPS)
- Data-driven approach
- Deep Learning
- Deep Learning vs machine learning
- Demand-side platform
- DSP vs SSP