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INFORMATIONAL
Internet Engineering Task Force (IETF)                           M. OhyeRequest for Comments: 6596                                      J. KupkeCategory: Informational                                       April 2012ISSN: 2070-1721The Canonical Link RelationAbstractRFC 5988 specifies a way to define relationships between links on the   web.  This document describes a new type of such a relationship,   "canonical", to designate an Internationalized Resource Identifier   (IRI) as preferred over resources with duplicative content.Status of This Memo   This document is not an Internet Standards Track specification; it is   published for informational purposes.   This document is a product of the Internet Engineering Task Force   (IETF).  It represents the consensus of the IETF community.  It has   received public review and has been approved for publication by the   Internet Engineering Steering Group (IESG).  Not all documents   approved by the IESG are a candidate for any level of Internet   Standard; seeSection 2 of RFC 5741.   Information about the current status of this document, any errata,   and how to provide feedback on it may be obtained athttp://www.rfc-editor.org/info/rfc6596.Copyright Notice   Copyright (c) 2012 IETF Trust and the persons identified as the   document authors.  All rights reserved.   This document is subject toBCP 78 and the IETF Trust's Legal   Provisions Relating to IETF Documents   (http://trustee.ietf.org/license-info) in effect on the date of   publication of this document.  Please review these documents   carefully, as they describe your rights and restrictions with respect   to this document.  Code Components extracted from this document must   include Simplified BSD License text as described in Section 4.e of   the Trust Legal Provisions and are provided without warranty as   described in the Simplified BSD License.Ohye & Kupke                  Informational                     [Page 1]

RFC 6596               The Canonical Link Relation            April 20121.  Introduction   The canonical link relation specifies the preferred IRI from   resources with duplicative content.  Common implementations of the   canonical link relation are to specify the preferred version of an   IRI from duplicate pages created with the addition of IRI parameters   (e.g., session IDs) or to specify the single-page version as   preferred over the same content separated on multiple component   pages.   In regard to the link relation type, "canonical" can be described   informally as the author's preferred version of a resource.  More   formally, the canonical link relation specifies the preferred IRI   from a set of resources that return the context IRI's content in   duplicated form.  Once specified, applications such as search engines   can focus processing on the canonical, and references to the context   (referring) IRI can be updated to reference the target (canonical)   IRI.2.  Notational Conventions   The key words "MUST", "MUST NOT", "REQUIRED", "SHALL", "SHALL NOT",   "SHOULD", "SHOULD NOT", "RECOMMENDED", "MAY", and "OPTIONAL" in this   document are to be interpreted as described in [RFC2119].3.  The Canonical Link Relation   The target (canonical) IRI MUST identify content that is either   duplicative or a superset of the content at the context (referring)   IRI.  Authors who declare the canonical link relation ought to   anticipate that applications such as search engines can:   o  Index content only from the target IRI (i.e., content from the      context IRIs will be likely disregarded as duplicative).   o  Consolidate IRI properties, such as link popularity, to the target      IRI.   o  Display the target IRI as the representative IRI.   The target (canonical) IRI MAY:   o  Specify a relative IRI (see[RFC3986], Section 4.2).   o  Be self-referential (context IRI identical to target IRI).   o  Exist on a different hostname or domain.Ohye & Kupke                  Informational                     [Page 2]

RFC 6596               The Canonical Link Relation            April 2012   o  Have different scheme names, such as "http" to "https" or "gopher"      to "ftp".   o  Be a superset of the content at the context IRI.      *  As an example, each component page (e.g., page-1.html, page-         2.html) of a multi-page article MAY specify the "view-all"         version (e.g., page-all.html), the superset of their content,         as the target IRI.  This is because the content from each         component page is contained within the view-all version.  Given         this implementation, applications can mark page-1.html and         page-2.html as duplicates of page-all.html, process content         only from page-all.html, and disregard the component pages.         All references can then be made to the view-all version (page-         all.html, the target IRI), and no content will have been lost         in this process.      *  Using the same example above, page-2.html SHOULD NOT designate         page-1.html as the target (canonical) IRI because this may         cause a loss of data.  When page-2.html designates page-1.html         as the canonical, only content from the target IRI, page-         1.html, will be processed. page-2.html may be marked as a         duplicate of page-1.html and its content disregarded.   o  Be the source IRI of a temporary redirect.  For HTTP, this refers      to status codes 302, 303, or 307 (Sections10.3.3,10.3.4, and      10.3.8, respectively, of [RFC2616]).   To better ensure that applications properly handle the canonical link   relation, administrators ought to consider the following guidelines:   o  Specify only one canonical link relation for a resource.  (It      would be confusing to consider/label/designate more than one IRI      as authoritative.)   o  Avoid designating the target (canonical) as:      *  The source IRI of a permanent redirect (for HTTP, this refers         to 300 and 301 response codes, defined in Sections10.3.1 and         10.3.2 of [RFC2616]).      *  An IRI that also specifies a canonical link relation to an IRI         other than itself.      *  An IRI that returns an error code, such as a 4xx response in         HTTP (Section 10.4 of [RFC2616]).Ohye & Kupke                  Informational                     [Page 3]

RFC 6596               The Canonical Link Relation            April 2012      *  The first page of a multi-page article or multi-page listing of         items (since the first page is not duplicative or a superset of         the context IRI).  For example, page-2.html and page-3.html of         an article SHOULD NOT specify page-1.html as the canonical.         This may cause a loss of data from page-2.html and page-3.html         as they will be marked duplicative of page-1.html with only         content from page-1.html being processed.   When the canonical link relation is declared improperly, such as   creating chained canonicals (i.e., target IRI specifies the source   IRI of a permanent redirect) or designating a target IRI that returns   a 4xx response, applications can use their own heuristics when   processing the resource.  For instance, an application can choose to   ignore any improper canonical designation and continue to process the   remaining content on a page.4.  Examples   The following example illustrates:   o  Three IRIs that serve duplicate content.   o  One IRI that is the canonical or "preferred version".   o  Two IRIs with additional query parameters, making them the non-      preferred version of the content (duplicates).  The canonical link      relation is therefore specified on these duplicates.   If the preferred version of a IRI and its content exists at:   http://www.example.com/page.php?item=purse   Then duplicate content IRIs such as:   http://www.example.com/page.php?item=purse&category=bags   http://www.example.com/page.php?item=purse&category=bags&sid=1234   may designate the canonical link relation in HTML as specified in   [REC-html401-19991224]:   <link rel="canonical"           href="http://www.example.com/page.php?item=purse">   or as a relative IRI:   <link rel="canonical" href="page.php?item=purse">Ohye & Kupke                  Informational                     [Page 4]

RFC 6596               The Canonical Link Relation            April 2012   or alternatively, in the HTTP header field as specified inSection 5   of [RFC5988]:   Link: <http://www.example.com/page.php?item=purse>; rel="canonical"   This signals to applications, such as search engines, that these are   duplicates of the target (canonical) IRI:   http://www.example.com/page.php?item=purse.   Applications may then select the canonical value as the display IRI   (such as in search results), and additional IRI properties such as   indexing and ranking signals can be transferred as well.5.  Recommendations   Before adding the canonical link relation, verification of the   following is RECOMMENDED:   1.  The content of the context IRI is duplicated within the content       of the target (canonical) IRI.   2.  For HTTP, permanent HTTP redirects (Section 10.3.2 of [RFC2616]),       the traditional strong indicator that a IRI's content has been       permanently moved, could not be implemented in place of the       canonical link relation.   3.  In the case where the target (canonical) IRI is a superset of       content from the context IRI (i.e., the case where page-1.html       and page-2.html designate page-all.html as the canonical), that       the user experience is strongly taken into consideration, both in       regard to possible increased load time and potential complexity       in navigation.6.  IANA Considerations   IANA has registered the Canonical Link Relation below as per   [RFC5988].   Relation Name:      canonical   Description:      Designates the preferred version of a resource (the IRI and its      contents).Ohye & Kupke                  Informational                     [Page 5]

RFC 6596               The Canonical Link Relation            April 2012   Reference:      This specification.   Notes:      None.   Application Data:      None.7.  Security Considerations   When a site is compromised, the canonical link relation can be   implemented with malicious intent to designate the attacker's IRI as   the preferred version of the content.  While this technique is   largely unnoticeable to humans, automated programs may cluster the   compromised resource as duplicative of the attacker's target IRI,   transferring properties such as link popularity away from the   compromised resource to the attacker's designated canonical.   (Naturally, even a site that is not compromised could provide   inaccurate or misleading information about which URI is canonical.)8.  Internationalization Considerations   Internationalization considerations for link relations are provided   inSection 8 of [RFC5988].9.  Normative References   [REC-html401-19991224]              Raggett, D., Le Hors, A., and I. Jacobs, "HTML 4.01              Specification", W3C Recommendation REC-html401-19991224,              December 1999,              <http://www.w3.org/TR/1999/REC-html401-19991224>.              Latest version available at              <http://www.w3.org/TR/html401>.   [RFC2119]  Bradner, S., "Key words for use in RFCs to Indicate              Requirement Levels",BCP 14,RFC 2119, March 1997.   [RFC2616]  Fielding, R., Gettys, J., Mogul, J., Frystyk, H.,              Masinter, L., Leach, P., and T. Berners-Lee, "Hypertext              Transfer Protocol -- HTTP/1.1",RFC 2616, June 1999.Ohye & Kupke                  Informational                     [Page 6]

RFC 6596               The Canonical Link Relation            April 2012   [RFC3986]  Berners-Lee, T., Fielding, R., and L. Masinter, "Uniform              Resource Identifier (URI): Generic Syntax", STD 66,RFC 3986, January 2005.   [RFC5988]  Nottingham, M., "Web Linking",RFC 5988, October 2010.Ohye & Kupke                  Informational                     [Page 7]

RFC 6596               The Canonical Link Relation            April 2012Appendix A.  Implementations   Automated programs that implement functionality with regard for the   canonical link relation include:   o  Google, canonical link relation HTML and HTTP header support,      within the same domain and across domains:      *  <http://googlewebmastercentral.blogspot.com/2009/02/specify-your-canonical.html>      *  <http://googlewebmastercentral.blogspot.com/2011/06/supporting-relcanonical-http-headers.html>      *  <http://googlewebmastercentral.blogspot.com/2009/12/handling-legitimate-cross-domain.html>   o  Yahoo, canonical link relation HTML support within the same      domain:      *  <http://www.ysearchblog.com/2009/02/12/fighting-duplication-adding-more-arrows-to-your-quiver/>   o  Bing, canonical link relation HTML support within the same domain:      *  <http://www.bing.com/community/site_blogs/b/webmaster/archive/2009/02/12/partnering-to-help-solve-duplicate-content-issues.aspx>Authors' Addresses   Maile Ohye   EMail: maileohye@gmail.com   URI:http://maileohye.com/   Joachim Kupke   EMail: joachim@kupke.za.netOhye & Kupke                  Informational                     [Page 8]

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