
Stephen Smith, the retailer’s first chief executive from outside the company or founding family, will leave next spring after a decade in the post.

L.L.BeanChief Executive Officer Stephen Smith will step down in the spring of 2026, allowing the outdoor retailer time to find the right candidate to replace him, the company said Monday.
Smith, whotook the job nearly 10 years ago, was the first to be tapped for the job from outside L.L. Bean or its founding family. In a press release Monday, the company credited him with modernizing operations and navigating “unprecedented challenges like the pandemic.”
During that period the retailer, like many in the outdoor space,thrived as people avoided congregating indoors, though that boom isdecidedly over. L.L. Bean seized the opportunity, announcingplans in 2023 to add to its store count and wholesale operations, anexpansion that continued into last year despite sales declines. In December, the companylaid off 3% of its Maine-based corporate workforce and in March, with2024 net revenue flat year over year at $1.7 billion, cited “a challenging retail environment impacted by inflationary headwinds and a decrease in spending in the outdoor sector.”
The retailer appears to be sticking with its growth plans, however. “Despite flat revenue ... due to inflation and decreased consumer spending, L.L.Bean pursued an aggressive omnichannel growth strategy,” Jefferies analysts said in March, noting ongoing expansions of brick and mortar, wholesale and assortments.
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Each year brings unique headwinds and tailwinds. From increased attention on DEI efforts to the shifting nature of DTC, this is what we’ll be following in 2025.
In May alone, Andie made its first acquisition, E.l.f Beauty snapped up Rhode and Skechers went private.