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Capturing value in the new agri-food domain of growth

How we feed ourselves

Two men in a greenhouse

Rethinking the future of food

By 2050, the world’s population will exceed nine billion. Providing healthy food for everyone while conserving land, water and energy is a daunting challenge. To meet it, fresh ideas and new collaborations are emerging, spanning the traditional boundaries of agriculture, technology and food value chains. Industries are reconfiguring. Production and distribution systems are being reshaped to focus on the essential goal of feeding the world. The result is a newdomain of growth, full of opportunities for new business models—we can help you seize them.

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How to win in the Feed domain

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Our focus | Your priority

Food that promotes health and protects the environment

Consumers are demanding healthier, more sustainable food––driving the need for greater transparency. We need to know how food is produced, where it comes from and its environmental impact.

Meeting these expectations requires collaboration. Companies, regulators and stakeholders must work together to deliver better nutrition, sustainable consumption and global food security.

Rethinking supply and demand

One third of the world’s food is wasted. From farm to store, the food value chain is inefficient and outdated. Climate change and geopolitics are adding risk. Building resilience is crucial.

There’s good news—solutions are within reach. New technologies are revolutionising how we produce, store and distribute food. And there’s significant room in food supply chains for sustainability wins and cost improvement.

By reducing waste, increasing transparency and making data-driven choices, we can transform agri-food supply chains.

Protecting the planet as we feed the world

It’s possible to meet rising food demand, support biodiversity and achieve net zero without harming the planet. But to do this, food production must become smarter and more sustainable.

Collaboration is critical—farmers, producers, retailers and governments working together to make it happen. Adopting innovative technologies, sustainable farming methods and forward-thinking business models.

From AI to blockchain, tech is revolutionising agriculture

As players across the food domain become more connected, advanced tech is solving the toughest problems and creating opportunities.

Satellites and drones are boosting productivity and conserving resources. Blockchain and the internet of things (IoT) are ensuring food traceability and safety. AI and precision fermentation are making production smarter and greener.

Across the world, the potential of tech-enabled, data-driven agriculture to increase yields, decrease costs and improve sustainability is enormous. 

A framework valuing natural resources is needed

Our food system needs to work with, not against, nature. This means a reimagined domain that values natural resources accurately using both financial and non-financial metrics.

We’re working closely with agri-food businesses, consumer product companies, governments and other stakeholders. Together, we’re creating frameworks that will value and protect our natural assets.

How we feed ourselves insights

Explore other domains of growth

Industries are reshaping around fundamental human needs, creating value through collaboration across interconnected domains that now replace traditional value chains. 

Industry expertise

We bring expertise industries are built on so you can make decisions your future can stand on.

Our presence

  1. National Retail Federation 2025
  2. Consumer Goods Forum

National Retail Federation 2025

New York, January 12-14, 2025

National Retail Federation 2025 is where the industry goes to build relationships, gain new insights to help make bold choices in the year ahead and experience the futuristic tech that is transforming retail. Please stay tuned for more details on our participation.

Find out more

Consumer Goods Forum

Amsterdam, June 10-13, 2025

The Consumer Goods Forum annual Global Summit will bring together retailers, manufacturers and service providers to share knowledge and practices to overcome today’s most pressing challenges. Please stay tuned for more details on our participation. 

Find out more

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Contact us

Sabine Durand-Hayes

Sabine Durand-Hayes

Global Consumer Markets Leader, PwC France

Harald Dutzler

Harald Dutzler

Global Consumer Goods Leader, Partner, Strategy& Austria

David McGee

David McGee

ESG Leader, Partner, PwC Ireland (Republic of)

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© 2017 - 2025 PwC. All rights reserved. PwC refers to the PwC network and/or one or more of its member firms, each of which is a separate legal entity. Please seewww.pwc.com/structure for further details. This content is for general information purposes only, and should not be used as a substitute for consultation with professional advisors.


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