Carrotina, Pascal Whiskers, and Their Friends:
How psychologists use animated characters to help children
Fear, mood swings, anger, irritability, aggression, and countless "why" questions – these are the emotions and phrases Ukrainian parents are confronted with almost daily, especially during the last four years of the Russo-Ukrainian war.
It can be hard to soothe a child or respond to difficult questions, as the full-scale invasion has taken away Ukrainians’ basic sense of safety and trust in the future.
Caring for mental health, particularly through sessions with psychologists, helps people cope with stress, manage the effects of the war and regain composure. While a typical session between an adult and a specialist involves a conversation in which the client shares their experiences and the psychologist helps them process their emotions, this format is often too challenging for children, especially for young children, and those of early school-age.
To make psychological help more accessible and convenient for children, the NGO Opportunities. Motivation. Media (Academy of Care), in partnership with the
GIZ project "Gender-responsive approaches to mental health and psychosocial support in Ukraine" and a fund supported by the German government, has developed a programme based on an original methodology that enables psychological issues to be effectively tackled online through sessions with animated characters in the MaPanda app – Carrotina, Pascal Whiskers, or Madame Carrot Nutterbuns.
"We have developed this methodology in response to today’s needs: children growing up in a war-torn reality require clear and flexible approaches they can use every day. Our approach supports psychological well-being, education, and the development of new habits. It helps children live confidently in a complex world, with their own inner resources to rely on," explains Project Manager Ms Anastasiia Svoboda.
At the heart of the Academy of Care’s approach there are two components: the child’s interaction with an animated character in the app, guided by a specialist, and the involvement of a close adult who picks up on and reinforces the changes at home. Over time, this allows the child and family to internalise knowledge and skills, ensuring lasting results without constant specialist’s support.
"In simple terms, the child plays with the character in the app without even realising that therapy or learning is happening. The games are straightforward and engaging, and they naturally spill over into family life, where adults continue the play, adopt the characters’ catchphrases, and follow the routines that create a supportive, safe environment for growth. With each stage, the child relies less on constant specialist supervision, as they develop their own tools and support. Ultimately, they learn to handle challenges independently," says the Academy of Care.
Overall, the methodology is implemented in stages. First, the child becomes familiar with the character and feels safe (circle). Next, an adult joins the interaction (triangle), followed by the child and adult working together (ellipse). Gradually, the child begins using the tools independently (spiral) and eventually applies the skills confidently in a broader social setting (sphere).

circle
safe

triangle
interaction

ellipse
working together

spiral
independent

sphere
social setting
These stages are supported by a variety of tools: individual, three-way and group calls in the MaPanda app, videos, fairy tales, notebooks, trackers, toys, and games. They integrate smoothly into family routines, making learning and development feel natural and engaging.
However, the character is more than just a cartoon – it is a professional tool. It reduces resistance, builds an emotional bridge, and works alongside a specialist. Each character has its own narrative, so even without a live session in the app, the character remains present through storylines, tasks, familiar catchphrases (such as "Holy Carrot!", "Kissy-Boom-Bang!", "By the leafy tops I swear!", "Meow-Ciao"), and ritual games.
Project Manager Anastasiia Svoboda shares the issues parents of young children most often address to the Academy of Care: "Children may sleep poorly, experience sudden mood swings, or react differently to familiar situations. Another sign of instability is a change in communication – when a child withdraws, or conversely, wants to talk but doesn’t know how or with whom. In these moments, it is crucial for adults to have simple words and practical tools to support them."
Psychologists note that a major concern for children is their parents’ military service: waiting for a call from the front, being unable to see their loved ones, losing a parent, or waiting for them to return from captivity, or dealing with their status as missing in action.
"Most often, children worry about the safety of their mother or father, and this keeps the whole family under constant stress. At the other extreme is when the war is never discussed at home – then it becomes important to learn how to address it gently. Another difficult topic is death: children who have experienced loss try to make sense of it in different ways and look to adults for answers," says Ms Anastasia.
Another engaging format from the Academy of Care is Carrotina's Film Corner,a series of educational videos featuring the characters, designed to help children understand and talk about sensitive topics: from friendship and mutual respect to embracing differences and taking care of themselves.
The cinema’s narrator is Carrotina. She invites children into the world of her friends’ stories: Pascal Whiskers,Pundik Pandik, and other characters. Each story is inspired by real challenges familiar to children: how to support a friend, what to do when someone teases you, how to navigate differences, and how to tell the difference between pity and genuine support.
In total, thanks to the Academy of Care, 6,000 Ukrainian children have received psychological support. Here are some of their reviews:
"He started believing in miracles": The story of Vladyslav Ruban
Before the project, Vladyslav was highly emotional and sometimes reacted aggressively. He was afraid of the dark and could never be alone – he would immediately run to his mother or hide. He had a few ways to calm himself, but they weren't enough – he lacked proper support.
Thanks to his participation in the programme and his interactions with Carrotina, Vladyslav began to manage his emotions: he practiced techniques, listened to guidance and became more aware of his feelings.
"That’s another friend who cares about the child and always comes up with something, some stories," said the boy's mother, Yuliia.
Now Vladyslav is less likely to swing from joy to tears and back again, and he manages his emotions more effectively. Some of his fears have eased – he can stay alone in his room, play by himself and doesn’t call for his mother as often. At night, he keeps a box by his bed to "keep bad dreams away", sometimes taking it with him to kindergarten or outside and placing his toys inside.
"I’m thrilled that he’s working on himself," says Yuliia."And, you know, he’s even started to believe in miracles more."
"Carrotina is a friend you can trust": The story of Nikol Mindrova
At the start of the course, Nikol experienced considerable internal tension. But after just a few sessions, she became calmer, her emotions stabilised, her fears eased, and most importantly, she learned how to manage them. For example, during a loud explosion outside, the girl used the DBD technique: drink, breathe, and draw – she began drawing right on the ground. This became a display of her inner strength, which she had developed thanks to Carrotina.
"We had previously tried working with a psychotherapist, but it didn’t help, even with their experience with children. Here, it’s completely different: in a friendly atmosphere, through play, on a first-name basis. It’s as if she’s talking to a friend she trusts – one who can also give her a gentle, magical nudge in the right direction," says Nikol’s mother.
"In partnership with GIZ, we have shown that online psychological support for children under 10 and their families can be systematic, accessible, and effective – even in the most challenging conditions. Since 2022, we have developed and implemented programmes reaching over 6,000 children and families, nearly 28,000 schoolchildren, and 720 educational institutions, while serving as a training ground for more than 100 young professionals. We have combined modern technologies, animated characters, and evidence-based practices with the warmth of real-life interaction," Project Manager Anastasiia summarises.
6000
children and families
720
educational institutions
Even during wartime, young Ukrainians can still have the chance to enjoy a happy childhood. The organisations Photosynthesis and the Academy of Care, along with educators in frontline areas, are creating the conditions needed to make this possible.
The activities are implemented with the support of the German Government and the European Union within the framework of projects funded by the German Federal Ministry for Economic Cooperation and Development (BMZ) and implemented by Deutsche Gesellsshaft für Internationale Zusammenarbeit (GIZ) GmbH in partnership with local and international organizations.