As part of our parent company Unilever’s commitment to reduce our use of virgin plastic we’re looking at ways to innovate our packaging to use less, better and no plastic – including switching to alternative packaging materials, like paper. Our Pot Noodle paper pot is the biggest innovation to the brand’s iconic pot since it first launched over 40 years ago!
Our new paper pots are designed to significantly reduce virgin plastic while delivering the same great eating experience our fans know and love.
A Successful Trial
The 2024 trial of paper pots was a success, allowing us to install and trial new machinery to run paper through the production lines at our Pot Noodle factory. This marked a major step forward in our journey to less plastic in our packaging.
What’s Changing and When?
Following the success of this trial, we’re switching half of the Pot Noodle range* to paper pots by the end of 2026.
Once this has been completed, approximately 98 million Pot Noodle pots a year will be made with certified sustainably sourced paper** rather than plastic.
The Impact
We have calculated*** that the switch to paper pots, once complete, will:
Moving 50% of our Pot Noodle range is a significant shift. Switching over 98 million pots to paper and saving 1,870 tonnes of plastic every year as is a big step in reducing virgin plastic whilst helping shoppers to make a more sustainable everyday choice.
Moving half of the range to paper pots will allows us to:
Yes! The new pots are made from 90% paper, with a thin plastic barrier inside, which ensures ingredients remain fresh – helping to extend the shelf life of Pot Noodle’s and reduce food waste – whilst also protecting the structure of the pot when water is added. Importantly, this barrier does not affect the recyclability of the pot. The new pots can be recycled at home through kerbside paper and cardboard collections and includes OPRL’s 'Recycle with Paper’ label on-pack to provide clear guidance to shoppers on how to dispose of their Pot Noodle pot.
To ensure the paper pots can be recycled in the UK, two important tests have been carried out – a sorting test and a pulping test.
The sorting test confirmed that the paper pots are correctly sorted at waste management facilities and channelled into the paper and cardboard workstream. This testing and certificate confirm that the pots can be recycled with available sorting and recycling technologies commonly used at industrial scale in the recycling sector in the UK.*
A pulping test demonstrated that the paper pot can then be recycled in a standard paper mill and turned into recycled paper than can be reused.**