Samsung Galaxy S24 Unpacked Event Set for Jan. 17
'Galaxy AI is coming,' reads the tagline, so get ready for Samsung-developed artificial intelligence.
I’m one of PCMag’s mobile analysts. That means I check out phones, hotspots, and mobile networks. Technology has been my passion and hobby since I was a child. I’ve covered tech professionally for over 15 years at outlets including The Apple Blog, This Week in Tech, and CNET.
(Credit: Samsung)Samsung today announced that it will hold its first Galaxy Unpacked event of 2024 on Wednesday, Jan. 17, at 10 a.m. PT. This Galaxy Unpacked extravaganza will take place at the SAP Center in San Jose, California, and will be livestreamed on Samsung'sYouTube channel.
The company says it will show off "the newest additions to the Galaxy mobile device portfolio." In its teaser video, the company goes a step further and explicitly states that "Galaxy AI is coming," so get ready for some form of on-device, Samsung-developed artificial intelligence. It's most likely camera-related, as the event's additional slogan is "Zoom with Galaxy AI is coming." The secondary teaser videos showcase a person using the pinch-to-zoom gesture to enlarge objects in their photos, which semi-confirms an earlier rumor about the devices' potential feature set.
To drum up interest ahead of the event, Samsung plans toonce again let people in the US receive a $50 credit if theyreserve one of the new Galaxy phones on its website or via the Samsung app between Jan. 2-16. No payment is required; just provide your name and email address, and you can redeem the $50 credit once you place an official preorder.
Galaxy S24: What We Expect
For months, rumors havesuggested that Samsung will announce the Galaxy S24 in January, and it appears those reports are on point. In recent years, Samsung refreshed the Galaxy S seriesin February, so it's pushing its next-gen phones a little earlier than usual.
The Galaxy S24 Ultra is expected to have a titanium frame, which will surely draw comparisons to the similarly outfittedApple iPhone 15 Pro and15 Pro Max.
Internally, we expect theQualcomm Snapdragon 8 Gen 3 system on a chip (SoC) to power the S24, S24 Plus, and S24 Ultra. As we witnessed in theRedMagic 9 Pro, the 8 Gen 3 is ridiculously powerful, and importantly, it powers on-device AI calculations, which is what Samsung could be referring to with its event tagline.
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Anotherreport suggests the S24 Plus and Ultra will be available with 12GB of RAM for a boost in performance, while the base S24 will stick to 8GB like the S23 model.
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Recently, a leaker by the name ofMysteryLupin published what looks like ad copy for retailers that describes the new S24 line. The text says the S24 Plus and Ultra models will be able to take advantage of AI to move or remove items in pictures and fill in empty spaces using Generative Edit. This sounds a lot like features that launched on theGoogle Pixel 8 line last year.
Other reports suggest the Samsung Phone app will add a live translation feature so two people who don't speak each other's languages can have a conversation.
Ice Universe also reports that the S24 Ultra may be able to record video in 4K at an astounding 120fps, but warns that the feature is in the testing phase and may not be available at launch.
We look forward to seeing which reports hold water and which turn out to be nothing more than fantasy. Stay tuned for PCMag's full coverage of Samsung's Jan. 17 Galaxy Unpacked event.
Until then, check out theBest Android Phones to see where Samsung phones rank in 2024.
I’m one of PCMag’s mobile analysts. That means I check out phones, hotspots, and mobile networks. Technology has been my passion and hobby since I was a child. I’ve covered tech professionally for over 15 years at outlets including The Apple Blog, This Week in Tech, and CNET.
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