Unlock Streaming Economics
Powerful insights spanning platform-wide trends to title-specific financial performance. Set winning strategies, make smarter content decisions, and maximize financial returns.
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Learn how content valuation drives a new level of transparency for the industry, impacting decision-making along the entire content value chain.
Content Valuation
Revenue contribution for shows & movies broken down by subscriber acquisition, retention and engagement
Content Valuation reveals the dollar value contribution of any TV show or movie, to any platform, for any region by leveraging the economic valuation system that is powered by global content demand and supply.
- Understand the ROI a specific title will bring for any given platform by assessing its ability to drive subscriptions and mitigate churn.
- Quantify the platform-specific marginal revenue contribution, and how the title drives engagement across the rest of catalog.
- Determine which platform is the best fit for a title by forecasting its dollar value contribution and the number of new subscribers it will attract.
Streaming Metrics
Revenue, subscribers, ARPU and churn combined with catalog insights and forecasts
Parrot Analytics uniquely measures the user footprint of each streaming service on a market-by-market basis around the world by leveraging its proprietary data on content supply and audience demand across all streaming services.
- Gain unparalleled transparency into the streaming market with access to market-level metrics for all major streaming services, including streamers who do not disclose revenue figures.
- Enrich your market intelligence models with the industry’s most comprehensive streaming insights including subscribers, revenue, ARPU, churn and catalog metrics like exclusive content share.
- Spot trends, opportunities and risks before your competitors do and benchmark your quarterly performance against other streamers in each market and globally.
Sports Valuation
Estimated earnings for sports properties, including leagues, teams and players
Back up media rights negotiations with revenue data. Estimate earnings from pay-per-view, subscriptions, and advertising to optimize monetization.
- Measure how fandom across leagues, teams and players determines audience size of a sports property.
- Run multiple scenarios to test optimal distribution and monetization models from pay-per-view to subscription and advertising.
- Calculate the revenue potential of each scenario based on historic and forecasted performance.
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Introducing Streaming Metrics
Unlock unmatched visibility with the industry’s most granular streaming insights including historical and forecasted subscribers, revenue, ARPU, churn and catalog metrics across every major platform. #streamonomics
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