Paramount Advertising page
CULTURE-DEFINING CONTENT.
INDUSTRY-LEADING SOLUTIONS.
DEDICATION TO DRIVING BUSINESS OUTCOMES.
INSPIRING CULTURE
From CBS and Paramount+ originals to sports and live tentpole events, our premium content shapes culture, ignites conversations, and connects with passionate audiences on a mass scale.
Creating Solutions
Our industry-leading product suite translates our popular content into opportunities for our partners to leverage our massive ad-supported reach. Our Audience Impact and Intelligence team provides culturally fluent insights for today’s dynamic media ecosystem. Paramount Brand Studio develops creative solutions that seamlessly place your brand into our programming, making you a part of the cultural conversation.
Driving Outcomes
Paramount enhances measurability, enabling brands to track their investments in terms of business results. Via best-in-class and first-to-market partnerships, our always-on attribution dashboard dynamically reports performance across both linear and digital campaigns.LATEST NEWS AND INSIGHTS
Watch: The PeakWho’s Watching? The Science of Measuring Attention.
Steve Ellis, COO, Paramount Advertising talks with Karen Nelson-Field, Founder, Amplified about attention, the 30-second, non-skippable ad, and how brands can optimize measurement.
Read: The PeakThe Power of Always-On Attribution Reporting
As advertising evolves, real-time attribution is essential. Video is no longer just upper funnel, it’s a trackable driver of conversions and ROI.
Read: The PeakIdentity Matters
Our identity assets power interoperability, linking data, inventory, and audiences like never before. And tools like our new optimizer are just the beginning.
Read: The PeakNostalgia Squared
SpongeBob SquarePants celebrates 25 years with a special Wendy's® Krabby Patty Kollab, leaning into nostalgia and leveraging beloved characters to create memorable brand experiences for kids and adults.
Read: The PeakNews: It's For Everyone, Everywhere, Every Way
News is constant but how we consume it isn’t. At CBS News, we’re evolving with these shifts, creating solutions that honor our legacy and shape the future for audiences and advertisers alike.
Read: The PeakSlime, Blimps, and the Future of Kids' Entertainment
This year’s 37th Nickelodeon Kids’ Choice Awards showcased a true kaleidoscope of relevance across pop culture trends, changes in technology, and how to empower and reach new generations of kids in the most authentic ways.
