Creating Interactions Across the Customer Lifecycle
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Compared to social, native ads in premium environments for tech content are more trusted.
in UK: 51% vs. 36%
While competition within the tech B2C industry continues to grow, relevance and trust are becoming the cornerstone of an effective digital engagement strategy for brands to emerge from the crowd. An imminent cookieless world makes it all the more important for brands to prioritize digital platforms that leverage first-party insights to deliver dynamic experiences at every touchpoint of the customer journey.
Delivering ads in premium environments is crucial to building trust. Let’s face it: if shoppers don’t trust your brand, they won’t buy from you. That’s what makes the open web a dynamic channel in its own right, not only to help brands reach new audiences outside of the walled gardens, but be a facilitator in moving shoppers in their journey from awareness to purchase.
Source: Insider Intelligence, eMarketer, 2022
Mobile accounts for 60% of global e-commerce revenue.
Source: IRP Commerce, 2022
Top reasons for shopping online include lower prices (30%), convenience (22%), and free shipping (11%).
Source: Feedvisor, 2022
Electronics content is 31.6% more trusted by consumers via ads on the open web vs. social.
Source: Outbrain Power of Native Study, 2020
Optimize your digital marketing strategy to meet the needs and expectations of your audience at every stage of the buyer journey.
This is where you want to make consumers excited about your brand before they're even looking for your offering. Provide content, such as blog posts or short how-to videos, that represent the values of your brand. Your goal here is to increase brand and product awareness, making a connection with shoppers and requiring as little sales pressure as possible. Before you try to increase your conversions, you need to give your audience enough information about your brand and company values in order to encourage them to learn more.
CTR, viewability, CPC
The middle of the funnel is your moment to grab the attention of shoppers who are considering your brand or product. Build on your brand story to develop more engagement touchpoints, leveraging earned media with positive reviews and ratings, while building trust and credibility in the process.
Landing rate, time spent, new visitors, repeat visits
Now that you’ve built awareness and engagement around your brand/product, you're looking to push a sale. The best ads at this stage showcase product pricing or limited-time offers to encourage action. Your campaign is focused on no-nonsense metrics like subscriptions, installs/downloads, and sales. You'll also look at cost-per-lead, return on ad spend, and customer lifetime value to optimize your funnel and maximize campaign efficiency.
Subscriptions, Installs/Downloads, Sales, ROAS, Lifetime value, CPL
Learn from successful tech campaigns running on the Outbrain platform to reach your brand goals.
on desktop: >20 characters is most clicked
on mobile: 80-100 characters
Images that generate the most interest for tech include sensor, smartphone, electronics
Content consumption for tech peaks at 10am on desktop and 6pm on mobile
80% of conversions for tech campaigns arise from mobile, while 18% come from desktop
Amplify content that may be appealing to an audience wider than tech-lovers
One, two, or even three channels is often not enough for a robustmarketing campaign. While the content of your ad is important, whereyou advertise says just as much about your brand among consumers.
It's simple for marketers to adapt their existing assets with native ads on the open web, safeguard their brand, and maximize ROAS in the process.
Tech B2C advertising refers to advertising campaigns that are targeted towards consumers for technology products or services. The goal of these advertising campaigns is to raise awareness, generate interest, and drive sales of the technology products or services being offered.
Examples of tech products and services that are commonly advertised through B2C advertising include smartphones, laptops, software applications, streaming services, gaming consoles, and other consumer electronics.
Outbrain is a leading advertising platform for the open web, giving marketers a single access point to one-third of the world’s online population, across thousands of diverse publisher topics. More than one billion consumers explore and discover new brands and offers each month thanks to our technology.
We can repurpose any of your existing assets (videos, photos, social content) to match what works best for the open web. We can also support your campaign creation with data insights from consumer intent and custom-build ad experiences; creating innovative and engaging solutions that best suit the open web and your goals.
