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Case Study

Driving Performance Growth with RSOC for Aporia LTD

65%Total RSOC activity

+53%RSOC growth (Q1-Q2 2025)

81%RSOC activity on mobile

Introduction

Aporia LTD, acquired by Team Internet, is a performance marketing company specializing in delivering marketing solutions through its owned-and-operated (O&O) websites and proprietary technological tools.

The Challenge

Aporia, a long-time partner of Outbrain Direct Response (ODR), previously generated strong revenue using AdSense for Search (AFD). Following the pivot of the Search industry towards new opportunities, Aporia shifted over to Related Search for Content (RSOC) – an innovative tool that shows relevant search terms on content pages, helping marketers turn paid clicks into organic traffic and monetize campaigns efficiently.

The Solution

Aporia achieved RSOC success by diversifying their budget across 30+ GEOs, tailoring feeds for specific devices like mobile, and collaborating with the ODR team to access top ad sources. The company strictly adhered to Google policies and feed provider guidelines for seamless compliance, leveraged its deep expertise in Amplify, utilized robust API integrations for automated workflows, and actively deployed bid automation to optimize campaign performance.

Working with Outbrain Direct Response has been invaluable— the team is always available, deeply understands our business model, and brings out-of-the-box solutions. This partnership has driven significant improvements in our ROI and delivered measurable growth for Aporia. We look forward to building on this success together.”
Sharon Gil – Head of Media, Aporia LTD