

Maybe you’ve seen ads like this:
“Make $XXXX per day using ClickBank now!” or “Start earning $XXXX in your sleep through affiliate marketing, today!”
There are plenty of these ads on social media and might lead you to believe that ClickBank is a scam. Don’t worry – it isn’t.
ClickBank is legit and you can make money using affiliate links. It’s a platform that lets you sell other people’s products to your audience, using your own ads or content.
Top affiliates can earn six, or even seven, figures annually, but it takes a lot of work to reach the higher levels.
Beginners are assumed to have a small audience or ad budget, and super affiliates have a much larger audience and budget. Please also bear in mind that the figures above aren’t set in stone and depend on many factors, including the niche you choose.
In this complete guide to ClickBank, we’re going to explore what the platform does, how it works, what are the top products on the network right now, and give you a step-by-step guide to set up your affiliate account and start earning money.

Image: Screenshot of Top Offers on ClickBank’s affiliate dashboard
ClickBank is the grandaddy of affiliate networks, launched back in 1998.
It’s a place where affiliates find thousands of products to sell through their blog, YouTube channel, podcast, social media, webinars, email list, ads, etc.
The main purpose of ClickBank is to connect product owners with affiliate marketers. The dashboard lists relevant offers, providing details such as initial and future conversion values and gravity score, which indicates how well a certain product is performing.
Let’s say you write a fitness blog. You can visit ClickBank, find an exercise program that’s a good fit for your audience with a good gravity rating and conversion value. Then, you can promote it with a special link, earning commission on each sale.
Affiliate marketers attract customers and in return, the product owner pays a percentage on each sale. A small cut also goes to ClickBank for setting up the connection.
Imagine an exercise program that costs $100 and offers a commission of 65% on each sale. Each sale is split up between the three parties.
As you can see, the affiliate gets the biggest reward. This stands to reason, as the affiliate does most of the leg work to attract and convert the customer.
Another thing to note is that ClickBank holds back a portion of your earnings to cover any possible refunds or chargebacks from customers, known as a “return allowance”. The standard amount is 10%, but ClickBank can adjust this amount at any time.
When you sign up with ClickBank, you get to choose your “account nickname” which is your unique affiliate ID. Choose it carefully, as you won’t be able to change it without closing your account and setting up a new one. The account nickname is used in the following ways.
ProDentim has been in and around the top ten ClickBank products for the past few years. It’s a dental health candy that helps fill your mouth with good bacteria to protect your teeth. It’s a firm favorite for its good affiliate tools and consistent performance.
EPC (Earnings Per Click) = $1.38
APV (Average Purchase Value) = $141.95
Hop Conversion Rate (percentage of clicks that turn into sales) = 0.97%
A strong performer in the blood sugar support niche, Sugar Defender has good customer retention because of how well it works, which means good potential for recurring affiliate commission.
EPC = $0.93
APV = $140.39
Hop Conversion Rate = 0.66%
Weight loss supplement popular for its blend of antioxidant ingredients. It has high conversion rates and extensive affiliate support.
EPC = $1.83
APV = $145.23
Hop Conversion Rate = 1.26%
Rounding out the top five, this one mimics the effects of a keto diet but without being as strict. It has a tasty chocolate flavor and dissolves easily, which customers love.
EPC = $1.80
APV = $135.44
Hop Conversion Rate = 1.32%
Want to see more ClickBank top offers? Check them outhere.
As of this writing, ClickBank gets an overall 4.4 star rating on Trustpilot, with over 75% 5-star ratings. Many of the reviewers point out the excellent and prompt customer service, even giving a shout out to the specific service rep by name. Strong customer support is a good sign for affiliates considering trying out ClickBank.
Below you’ll find some currentTrustpilot reviews of ClickBank from affiliate marketers.



Below you’ll find some reviews of ClickBank from respected YouTubers.
Reviews show that ClickBank is a genuine affiliate platform that always tries to deliver on their promises. No platform is perfect, and you may encounter some problems along the way, but most people agree that ClickBank’s support team is good at resolving issues.
The main concern people have is with the quality of products on ClickBank.
There is a big range to choose from on the platform, and not all of them are great. You might fear promoting a dud, which will hurt your reputation if your audience doesn’t like it.
The good news is, ClickBank grades each product with a “gravity score”, based on recent sales performance and amount of commission earned by affiliates, amongst other factors. This helps you decide which products are high-quality and worth promoting.
When you visit the ClickBank marketplace, you have several ways to narrow down the range of products you see. ClickBank lists the most popular different categories along the top of the screen, including top offers and new offers. Simply click on any of those to see a curated list.
You can also use the “Sort results by” drop-down menu to order the results by rank, conversions, or gravity.

Along the left side of the page, you’ll see a more detailed list of categories, including things like “Arts and Entertainment” and “Education”. If you scroll down and keep your eye on the left side menu bar, you’ll see options to filter by language, commission type, product type, gravity, and more.

If you want to narrow down your search to find high-converting offers in your niche, then select the relevant category, e.g. health and fitness, then add some minimum limits for Avg $/Conversion and gravity.
Here are some top tips for finding the best products to promote.
To get set up on ClickBank, first you need to register for an account, which only takes a few minutes. Head over to the ClickBank website and click Start Here in the top right corner.

On the next screen, enter your details including name, email address, and phone number.

After reading and accepting the platform’s terms and conditions, you can log in to your dashboard. Here, you can complete your profile by adding your postal address and payment details.

To see the affiliate marketplace, click the relevant section in the left-hand menu bar. Here you can see and filter the different products available for affiliate promotion.

Look out for the promotional tools offered by ClickBank such as ad banners, email swipe files, and even landing pages. Use these tools to your advantage!
The email swipes are particularly handy because they’re often made by the vendors themselves, and are optimized for high conversions. Just tweak them a bit to match your voice and your audience, and you’re good to go.
A note of caution on email swipes – if they have been abused by spammers, then they could affect your sender reputation or increase bounce rate, so test them on a small group of recipients first.
Actually, you should test any promotional resources to see how well they resonate. Track the performance of any written content, videos, or emails you share.
In this section, we’ll explore some popular ClickBank alternatives and see how they stack up.
The ClickBank Platinum Program is the VIP lounge of ClickBank. It’s reserved for the top 1% of people who have truly excelled in their efforts on the platform. Below you’ll find a rundown of how to qualify and what the program offers.
The ClickBank Platinum Program is an exclusive “club” for the top 1% of ClickBank’s clientele, including both affiliates and sellers. To join, you have to hit $250K in gross sales within one calendar year. This could be through direct sales, affiliate promotions, or joint ventures on the platform.
In summary, ClickBank Platinum is an opportunity to join a community of high achievers and learn from each other. You also get access to high-tier support and more opportunities.
If you’re thinking about running native ads to drive traffic to ClickBank offers, then you first need to find the right platform. Look for a platform that aligns with your target audience and product types.
Platforms like Outbrain are ideal as they have large, premium publisher networks. You can easily narrow down your market with various targeting tools. This means your ads will appear in just the right places to get maximum engagement from high-quality traffic sources.
Outbrain also offers a wide range ofAI tools for performance marketing that help you create attention-grabbing ads and optimize them. For instance, there are tools to automatically generate ad titles for A/B testing, image optimization, and automated bidding strategies for engagement or conversions.
Other AI capabilities include analyzing user behavior and preferences. This helps you identify and target the right fit for the products you’re promoting. Using tools like this helps maximize your return on ad spend (ROAS).
To maximize your success with ClickBank offers on Outbrain, here are some key strategies to keep in mind:
Deciding whether to sign up for ClickBank means weighing up the potential rewards against the time (and money) investment. Here is a rundown of the pros and cons to help you decide whether to give it a go or not.
All in all, ClickBank is an excellent platform for new and experienced marketers alike. It offers:
If you’re willing to invest the time in learning how to use the platform and market the products effectively, then you can start earning money fairly quickly on the platform, but don’t expect to be an overnight success. It usually takes a least a few months of consistent effort to start seeing results.
