This week, we hosted an exciting webinar titled “Automate Your Way to Superior Outcomes: Unlock ROAS Success with AI Creative Solutions”, where Outbrain Direct Response’s product experts, Benny Zingerevich and Aviv Kalvo shared actionable strategies to elevate your marketing campaigns through creative automation.
With live demos, best practices, and impactful Q&A insights, this session was packed with valuable content for marketers looking to simplify workflows, optimize visuals, and ultimately, supercharge their campaign performance.
We’ve recapped the key points from the webinar, including insights into AI-powered tools and recommendations to achieve better efficiency and outcomes.
The Power of Creative Automation
Benny introduced the concept of creative automation, emphasizing why it’s a game-changer for modern marketers:
Create: Generate high-quality visuals at scale, including variations based on existing creatives.
Adjust: Easily resize, adapt, and refine creatives without relying on third-party platforms or manual edits.
Optimize:Leverage data-based recommendations to ensure your creatives are not only visually effective but aligned with performance insights.
Amplify’s tools simplify workflows by eliminating platform jumping, saving time, and eliminating the need for multiple platforms-a true one-stop shop for marketers.
Amplify’s AI-Powered Tools in Action. Live Demo
Aviv walked attendees through a hands-on demo of Amplify’s creative automation tools:
Media Library Integration: Using the media library, you can organize and access your creative assets seamlessly. It stores assets from both current and past campaigns, so you can quickly pull and reuse high-performing visuals.
Image Resizing Using AI: You can upload an image (even a standard banner) and instantly resize or crop it to fit native advertising ratios using AI. No manual adjustments are needed—it all happens within the dashboard, ensuring your assets are optimized for performance.
Image Variations (Image-to-Image): Using Generative AI tools, marketers can transform existing creatives into multiple unique variations. The system allows you to iterate until you find variations that suit your campaign objectives, testing performance and audience engagement more effectively.
Video Generation (Image-to-Clip): One of the standout features demonstrated was the ability to turn static images into dynamic video clips with subtle movements like zooming in or out. The image-to-clip tool, powered by AI integrations with platforms like Runway and Google Imagen, helps capture attention and drive engagement. Benny highlighted how adding even basic movement to creatives can lead to 32% improved CPA performance, making clips a must-try for campaigns.
Title Generator: To further streamline the creative process, the title generator uses AI to automatically create compelling and personalized titles for ads. These titles are based on the advertiser’s website and audience demographics, and marketers can choose specific tones (e.g., emotional) to ensure alignment with the campaign messaging.
Mix Campaign Creatives for Optimal Results
Both Benny and Aviv emphasized their recommendation to use mixed campaigns—ones that include both static images and AI-generated video clips. They explained how mixed campaigns improve overall campaign performance, citing better CPA, CTR, and longer-lasting results compared to campaigns that rely solely on static or clip formats.
Key Benefits:
Ensure access to broader inventory, including placements that may only support images or clips.
Reduce ad fatigue by introducing variety in creatives, leading to longer-running and more cost-efficient campaigns.
Empower the algorithm to dynamically select the best-performing creative format for each audience or placement.
For marketers, the takeaway here is clear: running mixed campaigns can significantly improve outcomes, particularly in high-impact verticals like solar panels or DIY content, where human-related visuals generate higher engagement.
Best Practices for Creative Automation
Benny and Aviv outlined actionable tips to ensure marketers maximize the potential of Amplify’s creative automation tools:
Start with 5-10 creative variations: Generating different images, video clips, and titles allows the algorithm to identify top-performing assets faster while keeping ad fatigue at bay. Create variations using AI to save time and resources.
Combine clips and images: Test with mixed format campaigns to reach both audiences and inventory that supports clips and standard native ads.
Adapt existing assets: If creatives on other platforms perform well, upload them to the Amplify dashboard and use AI-powered tools to resize and adapt them to fit Outbrain’s native advertising specifications.
Monitor and refresh creatives: Use performance insights to identify underperforming creatives and block them. For high-performing assets, explore variations or refresh their format (e.g., turning a static image into a clip). Refreshing creatives regularly ensures campaigns stay effective for longer durations.
Transparency in AI Content
Outbrain prioritizes transparency when it comes to AI-generated content. All creatives generated using Amplify’s automation tools feature a clear AI watermark—making it easy for audiences to distinguish between AI-generated visuals and other content.
As Benny explained, this feature ensures ethical use of AI by aligning with industry standards while preventing misrepresentation of AI images or clips as real-world visuals.
Key Takeaways
This webinar made it abundantly clear that automated creativity powered by AI is the next evolution for marketers. Here are the key points to consider:
Save Time and Resources:Automate creative generation and optimization without needing external tools or manual intervention.
Optimize Through Experimentation: AI-powered variations allow you to test multiple styles and formats quickly to identify the best-performing creatives.
Achieve Better Outcomes: Mixed campaigns combining clips and images, backed by AI insights, result in higher ROAS, longer-running campaigns, and reduced ad fatigue.
Leverage AI Ethically:Transparency with AI watermarking ensures audiences trust and understand your ad content.
What’s Next?
Ready to achieve superior campaign outcomes through AI creative automation? It’s time to explore how Amplify can transform the way you create and manage ads.
Missed the webinar?Watch the replay here for a deeper dive into the tools and techniques discussed. For more information on Outbrain’s Direct Response solutions, visit ourHelp Center.
Launch your Campaign!
Create full funnel campaigns that drive real business results.
