Sustainability

Real change in the advertising industry is necessary. OpenX is leading the way.

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TheVoluntary Carbon Market Disclosures Act (VCMDA), also known as AB 1305, requires all companies operating within the state of California to publicly disclose their carbon offset purchases and verify any Net-Zero claims through third-party audits. As part of OpenX’s ongoing commitment to sustainability, we’ve made our disclosure publiclyavailable here.

OpenX is the first and only sell-side platform to achieveCarbonNeutral® certification.

This was the first step. We know that digital advertising is responsible for a significant amount of carbon emissions in the atmosphere. Since this certification, we've reduced our carbon emissions by more than 90% from a 2018 base year — and our journey is not over.

Carbon Neutral Company View the certificate

Dig Deeper into WhySustainability Is So Important

Article

Does the Ad Industry Take Sustainability Seriously?

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Article

Ad industry prepares for ‘tipping point’ this year in sustainability

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The Wires - OpenX Winner of Best Application of ESG

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October 3
2023

Press Release

OpenX Teams up with Cedara to Become the First AdTech Platform to Deliver a Complete Programmatic Campaign Emissions Solution

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Finalist: 2023 AdExchanger Awards

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Finalist: 2023 Digiday Technology Awards

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CO2

Carbon Neutral Status

OpenX is the first sell-side platform to achieve CarbonNeutral® company certification from Natural Capital Partners, global-leading specialists in carbon market solutions for climate action. There are less than an estimated 1,000 companies in the world with formal carbon neutral certifications.Learn More

SBT

Net-Zero Achievement

OpenX signed theScience Based Target initiative (SBTi) pledge, which requires reducing our carbon emissions by more than 90% from our 2018 base year. In February 2023 we announced that they reduced emissions by 96% and that our Net-Zero achievement was verified. Learn more about our pathhere.

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Sustainable Products

OpenX will continue to innovate as we pioneer a path to carbon measurement and sustainable advertising products. We can help our customers better understand their own impact within — and beyond — our exchange, and we offer products to help them meet their sustainability goals. Doing good can also be good for business.

Carbon Neutral Certified Green
SME Climate Hub Committed
Climate Registered Allstar