Media planning
Empower your strategy with smarter media planning. Nielsen’s media planning tools provide comprehensive audience segmentation and competitive intelligence to identify the right channels, optimize the media mix, and invest where it counts most.
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Audience segmentation
Hone in on the segments that matter most. Build, plan, activate and measure your audience segments across platforms and devices.
Audience Segments
Understand who your customers are, what they buy, and the media they consume with access to proprietary datasets for your cross-channel audience targeting.
Marketing Cloud
Streamline your marketing process by profiling and activating audiences across digital platforms with the enriched data sets of Nielsen Marketing Cloud.
NCSolutions
Maximize CPG advertising effectiveness with data to better segment, optimize and enable sales-based outcomes.
Market Intelligence
Gain deep insights into the broader media advertising landscape and discover how to differentiate your brand’s strategy from competitors.
Consumer insights
Understand your customers; what they think, how they spend their time, shopping patterns, media behaviors, and more.
Scenario planning
Determine the best allocation for your marketing budget by testing the outcome of every possible advertising scenario.
Commspoint
Understand the consumer’s path to purchase and align your campaign objectives with the optimal combination of marketing touchpoints.
Media Impact
Maximize your media impact with Nielsen’s cross media planning platform. Simulate campaigns, optimize spend, and drive results with real-time audience insights.
