Audience measurement
Make confident decisions based on trusted audience data. Nielsen’s audience measurement solutions provide accurate, real-time insights into who’s watching, listening, and engaging across platforms.
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Featured product
Nielsen ONE
One clear view of your audience, brought together in one seamless platform.
Audiences
Go beyond age and gender and reach audiences that matter most to you. Define, plan and measure your advanced audiences across platforms and devices.
Advanced Audiences
Seamlessly integrate first- and third-party audiences into your media plans and measurement strategies with Nielsen Advanced Audiences.
Consumer & Media View
Access syndicated and custom consumer research that will help you shape successful brand, advertising and marketing strategies.
Scarborough
Discover consumer insight solutions with Nielsen’s Scarborough-local and national market data on behaviors, media, and demographics to fuel business decisions.
Cross-media measurement
Navigate linear and digital media with metrics for ads and content across platforms, services and devices.
Digital measurement
Get insight on consumption habits in a complex multi-platform, multi-device and multi-distribution landscape.
TV & Streaming measurement
Understand how, when, and what audiences are watching — across both TV and streaming platforms — so you can connect with the viewers that matter most.
International Linear TV
Uncover comprehensive insights into global linear TV audiences to optimize content, programming, and ad strategies with trusted measurement across 30+ markets.
Streaming Measurement
Gain insights into how viewers spend time watching streaming video content to drive success for programming, content distribution and ad strategies.
U.S. National and Local TV Measurement
Gain accurate insights into national and local TV viewership to drive smarter media decisions with Nielsen’s television audience measurement solutions.
Audio measurement
Uncover insights on listening habits and grow your advertising revenue across radio, streaming and podcasts.
