Powering content ID interoperability throughout the entertainment landscape
Gracenote IDs overview
With the increasing volume of content across platforms and devices, there is a growing need for a universal source of truth for content identification. Unique content IDs enable interoperability throughout the industry, identifying content from initial development through distribution, discovery and advertising, while providing linkages to related metadata assets. Gracenote IDs are globally deployed and essential for universal content identification across industry workflows and successful content lifecycle management.
Gracenote offers global and local content solutions across the Americas, Asia-Pacific, Europe, the Middle East and Africa.
What are Gracenote IDs?
- Gracenote IDs, comprised of unique alphanumeric content identifiers, specify TV, movie, sports, music and podcast content down to series, season and episode levels where applicable
- The IDs enable linkages between content and Gracenote's descriptive metadata and imagery assets, which are widely deployed and embedded across the entertainment ecosystem
- Gracenote IDs are foundational to Gracenote's entertainment metadata products and services
- Gracenote’s TMS IDs, relied on by a global network of pay TV, consumer device and streaming platform customers are essential for enabling content distribution and discovery across various media platforms
Gracenote IDs benefits
Make informed content development decisions
Streamline global content distribution
Enhance content discoverability for audiences
Power contextual advertising targeting
Related solutions
Gracenote solutions
Unlock more value from your content with Gracenote
Whether you’re looking to inform project development, accelerate content distribution or power next-gen personalized guides and content discovery experiences, Gracenote can help you get the most ROI from your content investment.
Testimonials
What our customers are saying
It’s been a really positive experience. Gracenote was really dedicated with a real eye for the details. Not just following along, but also challenging us and bringing in new thinking.
Bei Li
Senior Manager CMS & Metadata Product Development
This relationship means that we can be even more effective for our delivery partners and in turn improve the navigation, search, and discoverability of our amazing originals, exclusives, blockbusters, and classic TV series across the OTT landscape.
Philippe Guelton
PresidentInsights
Streaming service congestion is fueling an uptick in FAST channel engagement
As streaming options proliferate, engagement with FAST channels is on the rise, with news and sports becoming top genres.
Why live sports are so hard to find on TV, and how publishers can help
Solving the sports discovery problem doesn’t mean owning more content. It means providing better access to it.
2025 State of Play
Streaming congestion has become overwhelming for TV viewers. Publishers can help streamline their content discovery journeys.