Streaming TV
Top 10
Original, acquired, and movie viewing
Discover the top streaming programs in the U.S., including the most-watched streaming originals, movies and acquired titles. Ranked by total minutes viewed by persons 2+.
Sep. 29 – Oct. 05, 2025
| Program Name | Rank | Minutes (Millions) | # of Episodes | SVOD Provider |
|---|---|---|---|---|
| Monster: The Ed Gein Story | 1 | 1,527 | 8 | Netflix |
| Wayward | 2 | 1,303 | 8 | Netflix |
| NCIS | 3 | 817 | 488 | Hulu / Netflix / Paramount+ |
| Play Dirty | 4 | 788 | 1 | Prime Video |
| Law & Order | 5 | 768 | 486 | Hulu / Peacock |
| KPop Demon Hunters | 6 | 731 | 1 | Netflix |
| Spongebob Squarepants | 7 | 724 | 323 | Paramount+ |
| Love Is Blind | 8 | 698 | 116 | Netflix |
| Bluey | 9 | 692 | 154 | Disney+ |
| Bob's Burgers | 10 | 666 | 295 | Hulu |
Sep. 29 – Oct. 05, 2025
| Program Name | Rank | Minutes (Millions) | # of Episodes | SVOD Provider |
|---|---|---|---|---|
| Monster: The Ed Gein Story | 1 | 1,527 | 8 | Netflix |
| Wayward | 2 | 1,303 | 8 | Netflix |
| Love Is Blind | 3 | 698 | 116 | Netflix |
| Wednesday | 4 | 578 578 | 17 | Netflix |
| Black Rabbit | 5 | 574 574 | 8 | Netflix |
| Halo | 6 | 562 562 | 17 | Paramount+ / Netflix |
| House of Guinness | 7 | 543 543 | 8 | Netflix |
| Tulsa King | 8 | 506 506 | 22 | Paramount+ |
| The Great British Baking Show | 9 | 482 482 | 110 | Netflix |
| Gen V | 10 | 400 400 | 13 | Prime Video |
Sep. 29 – Oct. 05, 2025
| Program Name | Rank | Minutes (Millions) | # of Episodes | SVOD Provider |
|---|---|---|---|---|
| NCIS | 1 | 817 | 488 | Hulu / Netflix / Paramount+ |
| Law & Order | 2 | 768 | 486 | Hulu / Peacock |
| Spongebob Squarepants | 3 | 724 | 323 | Paramount+ |
| Bluey | 4 | 692 | 154 | Disney+ |
| Bob's Burgers | 5 | 666 | 295 | Hulu |
| Doc | 6 | 645 | 12 | Hulu / Netflix |
| Paw Patrol | 7 | 640 | 318 | Netflix / Paramount+ |
| Gilmore Girls | 8 | 637 | 205 | Hulu / Netflix |
| Law & Order: Special Victims Unit | 9 | 631 | 577 | Hulu / Peacock |
| The Big Bang Theory | 10 | 595 | 281 | HBO Max |
Sep. 29 – Oct. 05, 2025
| Program Name | Rank | Minutes (Millions) | SVOD Provider |
|---|---|---|---|
| Play Dirty | 1 | 788 | Prime Video |
| KPop Demon Hunters | 2 | 731 | Netflix |
| Ruth & Boaz | 3 | 336 | Netflix |
| Dog Man | 4 | 313 | Netflix |
| Karate Kid: Legends | 5 | 304 304 | Netflix |
| The Naked Gun | 6 | 265 265 | Paramount+ |
| Superman | 7 | 258 258 | HBO Max |
| Elio | 8 | 215 215 | Disney+ |
| The Lost Bus | 9 | 208 208 | Apple TV+ |
| About My Father | 10 | 187 187 | Netflix |
SOURCE: Nielsen Streaming Content Ratings (Amazon Prime Video, AppleTV+, Disney+, HBO Max, Hulu, Netflix, Paramount+, Peacock, Starz), Nielsen National TV Panel, U.S., viewing through television.
NOTE: Streaming platforms featured in the Streaming Top 10 charts include only those SVOD providers with program-level data in specific Nielsen reporting systems. However, viewing data are inclusive of viewing to all platforms beyond the listed SVOD providers.
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Methodology Overview
Learn more about how we measure streaming content and calculate the streaming Top 10 lists in this video with Nielsen SVP Brian Fuhrer.
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Linear TV
Top 10
Broadcast, cable, syndication and live streaming programs
Discover the week’s top TV programs among U.S. audiences across broadcast, cable, syndication and live streaming, including a total, combined* view. Viewership is based on Nielsen Big Data + Panel measurement and ranked by total viewers (Persons 2+).
Week of Oct. 27 – Nov. 02, 2025
| PROGRAM | RANK | VIEWERS P2+ (000) | HHLD RATING | ORIGINATOR |
|---|---|---|---|---|
| CBS NFL NATIONAL – (4:40p) | 1 | 30,838 | 14.3 | CBS |
| FOX WORLD SERIES GAME 7 – DODGERS VS. BLUE JAYS | 2 | 26,882 | 11.5 | FOX |
| CBS NFL REGIONAL – (1:00p) | 3 | 18,459 | 8.8 | CBS |
| FOX WORLD SERIES GAME 6 – DODGERS VS. BLUE JAYS | 4 | 17,682 | 8.0 | FOX |
| FOX NFL SUNDAY (1:00p) | 5 | 16,040 | 7.5 | FOX |
| NBC SUNDAY NIGHT FOOTBALL – SEAHAWKS VS. COMMANDERS | 6 | 15,605 | 8.1 | NBC |
| FOX WORLD SERIES GAME 4 – BLUE JAYS VS. DODGERS | 7 | 14,528 | 7.2 | FOX |
| FOX WORLD SERIES GAME 5 – BLUE JAYS VS. DODGERS | 8 | 14,293 | 7.1 | FOX |
| 60 MINUTES | 9 | 13,969 | 7.6 | CBS |
| SUNDAY NIGHT NFL PRE-KICK OFF | 10 | 13,469 | 6.8 | NBC |
Week of Oct. 27 – Nov. 02, 2025
| PROGRAM | RANK | VIEWERS P2+ (000) | HHLD RATINGt | ORIGINATOR |
|---|---|---|---|---|
| CBS NFL NATIONAL (4:40p) | 1 | 30,838 | 14.3 | CBS |
| FOX WORLD SERIES GAME 7 – DODGERS VS. BLUE JAYS | 2 | 26,882 | 11.5 | FOX |
| CBS NFL REGIONAL (1:00p) | 3 | 18,459 | 8.8 | CBS |
| FOX WORLD SERIES GAME 6 – DODGERS VS. BLUE JAYS | 4 | 17,682 | 8.0 | FOX |
| FOX NFL SUNDAY (1:00p) | 5 | 16,040 | 7.5 | FOX |
| NBC SUNDAY NIGHT FOOTBALL – SEAHAWKS VS. COMMANDERS | 6 | 15,605 | 8.1 | NBC |
| FOX WORLD SERIES GAME 4 – BLUE JAYS VS. DODGERS | 7 | 14,528 | 7.2 | FOX |
| FOX WORLD SERIES GAME 5 – BLUE JAYS VS. DODGERS | 8 | 14,293 | 7.1 | FOX |
| 60 MINUTES | 9 | 13,969 | 7.6 | CBS |
| SUNDAY NIGHT NFL PRE-KICK OFF | 10 | 13,469 | 6.8 | NBC |
Week of Oct. 27 – Nov. 02, 2025
| PROGRAM | RANK | VIEWERS P2+ (000) | HHLD RATING | ORIGINATOR |
|---|---|---|---|---|
| NFL REGULAR SEASON – COMMANDERS VS. CHIEFS | 1 | 4,834 | 2.3 | ESPN |
| THE FIVE (WED) | 2 | 3,754 | 2.2 | FOX NEWS CHANNEL |
| THE FIVE (TUE) | 3 | 3,702 | 2.2 | FOX NEWS CHANNEL |
| THE FIVE (THU) | 4 | 3,660 | 2.2 | FOX NEWS CHANNEL |
| THE FIVE (MON) | 5 | 3,616 | 2.2 | FOX NEWS CHANNEL |
| JESSE WATTERS PRIMETIME (WED) | 6 | 3,517 | 2.0 | FOX NEWS CHANNEL |
| THE FIVE (FRI) | 7 | 3,365 | 2.0 | FOX NEWS CHANNEL |
| JESSE WATTERS PRIMETIME (THU) | 8 | 3,110 | 1.9 | FOX NEWS CHANNEL |
| JESSE WATTERS PRIMETIME (TUE) | 9 | 2,949 | 1.8 | FOX NEWS CHANNEL |
| MONDAY NIGHT KICKOFF | 10 | 2,940 | 1.6 | ESPN |
Week of Oct. 13 – Oct. 19, 2025
| PROGRAM | RANK | VIEWERS P2+ (000) | HHLD RATING | ORIGINATOR |
|---|---|---|---|---|
| ESPN NFL REG SSN MON 7PM | 1 | 10,173 | 5.1 | ESPN |
| JEOPARDY | 2 | 7,990 | 4.6 | CBS MEDIA VENTURES |
| WHEEL OF FORTUNE | 3 | 7,721 | 4.4 | CBS MEDIA VENTURES |
| FAMILY FEUD | 4 | 6,401 | 3.9 | CBS MEDIA VENTURES |
| JUDGE JUDY | 5 | 4,735 | 3.2 | CBS MEDIA VENTURES |
| 2025 REG SSN SUN | 6 | 5,627 | 2.8 | NFL NETWORK |
| DATELINE (WKLY) | 7 | 2,897 2,897 | 2.1 | NBC UNIVERSAL |
| MONDAY NIGHT KICKOFF 1 | 8 | 3,911 3,911 | 2.1 | ESPN |
| INSIDE EDITION | 9 | 3,116 3,116 | 1.9 | CBS MEDIA VENTURES |
| WEEKEND ADVENTURE | 10 | 2,922 2,922 | 1.9 | HMPG/DADT |
Source: Nielsen Big Data + Panel National TV Measurement. U.S. audiences. Ranked on P2+ average audience projections (total viewers). Household ratings are the percentage of TV homes tuned into a specific television program.
* The “Total” chart includes broadcast, cable and live streaming programs and does not include syndication programs due to syndication data availability.
Viewing by demographic
Dive deeper into the data with the top-ranked prime broadcast and cable TV programs for Hispanic viewers, Black viewers and viewers in households with same gender spouses or unmarried partners in the U.S.
Week of July 22 – July 28, 2024
| PROGRAM | RANK | VIEWERS (000) | RATING | NETWORK |
|---|---|---|---|---|
| PREMIOS JUVENTUD 24 7/25 | 1 | 1,324 | 4.8 | UNI |
| NOCHE DE ESTRELLAS 7/25 | 2 | 1,221 | 4.6 | UNI |
| TOP CHEF VIP S3 – M | 3 | 1,146 | 4.1 | TEL |
| PREMIOS JUVENTUD24 GF7/25 | 4 | 1,136 | 4.4 | UNI |
| CONDE: AMOR Y HONOR – M | 5 | 1,121 | 4.0 | TEL |
| TOP CHEF VIP S3 – SUN | 6 | 1,094 | 3.6 | TEL |
| TOP CHEF VIP S3 7P – M | 7 | 1,082 | 3.9 | TEL |
| TOP CHEF VIP S3 – W | 8 | 1,061 | 4.0 | TEL |
| TOP CHEF VIP S3 – R | 9 | 1,054 | 4.3 | TEL |
| TOP CHEF VIP S3 – T | 10 | 1,021 | 3.9 | TEL |
| PROGRAM | RANK | VIEWERS (000) | RATING | NETWORK |
|---|---|---|---|---|
1 | ||||
2 | ||||
3 | ||||
4 | ||||
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8 | ||||
9 | ||||
10 |
Source: Nielsen. Primetime broadcast programs. Viewing estimates on this page include live viewing and DVR playback on the same day, defined as 3am-3am. Ratings are the percentage of TV viewers in the U.S. that tuned into a television program.
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Advertising
Top 10
Learn which companies are leading the pack in advertising spending each month. Powered by Nielsen Ad Intel.
Advertising Spend – September 2025, P2+
| PARENT COMPANY | RANK | DOLLARS (MM) | IMPRESSIONS (B) | INDUSTRY |
|---|---|---|---|---|
| BERKSHIRE HATHAWAY INC | 1 | $94.4 | 3.3 | INSURANCE & REAL ESTATE |
| VERIZON COMMUNICATIONS INC | 2 | $91.6 | 3.7 | BUSINESS & CONSUMER SVCS |
| PROGRESSIVE CORP | 3 | $89.7 | 5.3 | INSURANCE & REAL ESTATE |
| ABBVIE INC | 4 | $84.3 | 6.4 | HEALTHCARE |
| ALLSTATE CORP | 5 | $67.0 | 2.6 | INSURANCE & REAL ESTATE |
| NATIONAL FOOTBALL LEAGUE | 6 | $65.9 | 1.4 | BUSINESS & CONSUMER SVCS |
| ALPHABET INC | 7 | $57.6 | 1.8 | PUBLISHING & MEDIA |
| FOX CORP | 8 | $52.7 | 2.8 | PUBLISHING & MEDIA |
| DEUTSCHE TELEKOM AG | 9 | $51.7 | 3.9 | BUSINESS & CONSUMER SVCS |
| PROCTER & GAMBLE CO | 10 | $50.4 | 8.6 | TOILETRIES & COSMETICS |
September 2025, P2+
| PARENT COMPANY | RANK | DOLLARS (MM) | IMPRESSIONS (MM) | INDUSTRY |
|---|---|---|---|---|
| LOREAL SA | 1 | $9.5 | 1,065.1 | TOILETRIES & COSMETICS |
| JOHNSON & JOHNSON | 2 | $9.4 | 489.1 | HEALTHCARE |
| CONSTELLATION BRANDS INC | 3 | $7.4 | 737.9 | BEER & WINE |
| PROCTER & GAMBLE CO | 4 | $6.1 | 723.0 | SOAPS, CLEANSERS & POLISHES |
| VERIZON COMMUNICATIONS INC | 5 | $6.1 | 338.5 | BUSINESS & CONSUMER SVCS |
| PROCTER & GAMBLE CO | 6 | $5.3 | 614.1 | TOILETRIES & COSMETICS |
| SAINT JUDE CHILDRNS RSRCH HSPTL INC | 7 | $5.2 | 187.3 | HEALTHCARE |
| UNILEVER | 8 | $5.1 | 517.9 | TOILETRIES & COSMETICS |
| PROCTER & GAMBLE CO | 9 | $5.1 | 675.4 | HOUSEHOLD EQUIPMENT & SUPPLIES |
| GSK PLC | 10 | $5.1 | 248.1 | HEALTHCARE |
September 2025, P2+
| PARENT COMPANY | RANK | DOLLARS (MM) | IMPRESSIONS (B) | INDUSTRY |
|---|---|---|---|---|
| GENERAL MOTORS CO | 1 | $54.5 | 3.1 | AUTOMOTIVE |
| TOYOTA MOTOR CORP | 2 | $42.1 | 2.2 | AUTOMOTIVE |
| FORD MOTOR CO | 3 | $28.9 | 1.7 | AUTOMOTIVE |
| HYUNDAI MOTOR CO | 4 | $26.1 | 1.4 | AUTOMOTIVE |
| MORGAN & MORGAN PA | 5 | $25.4 | 2.1 | BUSINESS & CONSUMER SVCS |
| AT&T INC | 6 | $19.0 $19.0 | 1.2 | BUSINESS & CONSUMER SVCS |
| CHARTER COMMUNICATIONS INC | 7 | $16.0 $16.0 | 0.7 | BUSINESS & CONSUMER SVCS |
| DRS OWN LLC | 8 | $16.0 $16.0 | 1.2 | RETAIL |
| COMCAST CORP | 9 | $15.2 $15.2 | 0.7 | PUBLISHING & MEDIA |
| UNITED STATES GOVERNMENT | 10 | $15.1 $15.1 | 0.6 | BUSINESS & CONSUMER SVCS |
September 2025, P2+
| PARENT COMPANY | RANK | DOLLARS (MM) | IMPRESSIONS (MM) | INDUSTRY |
|---|---|---|---|---|
| TOYOTA MOTOR CORP | 1 | $2.6 | 145.2 | AUTOMOTIVE |
| GENERAL MOTORS CO | 2 | $1.7 | 100.0 | AUTOMOTIVE |
| COMCAST CORP | 3 | $1.7 | 82.5 | AUTOMOTIVE |
| NISSAN MOTOR CO LTD | 4 | $1.7 | 111.3 | AUTOMOTIVE |
| HYUNDAI MOTOR CO | 5 | $1.6 | 93.7 | AUTOMOTIVE |
| CALIFORNIA STATE OF | 6 | $1.5 | 91.1 | AUTOMOTIVE |
| USA VEIN CLINICS LLC | 7 | $1.5 | 65.8 | HEALTHCARE |
| AT&T INC | 8 | $1.5 | 100.2 | RETAIL |
| CHARTER COMMUNICATIONS INC | 9 | $1.3 | 99.3 | AUTOMOTIVE |
| NEW YORK STATE OF | 10 | $1.3 | 107.0 | BUSINESS & CONSUMER SVCS |
Source: Nielsen Ad Intel notes: Excludes PSAs. Spot TV Live+7 for P2+. Spot TV is inclusive of Nielsen’s top 10 Hispanic DMAs based on TV households. Political advertising pricing varies by station and is subject to change, therefore cannot be compared to previous time periods.
Note: Uncategorized promotional ad spend and impression data excluded from chart.
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Video Games
Top 10
Discover the top video games Americans are looking to buy next.
Week ended November 1, 2025 | Console and PC
| TITLE | RANK | Previous week's rankings |
|---|---|---|
| Battlefield 6 | 1 | 2 |
| Grand Theft Auto VI | 2 | 1 |
| Call of Duty: Black Ops 7 | 3 | 7 |
| The Outer Worlds 2 | 4 | 8 |
| Ninja Gaiden 4 | 5 | 4 |
| Ghost of Yotei | 5 | 5 |
| Fortnite | 7 | 3 |
| Borderlands 4 | 8 | 6 |
| Minecraft | 9 | 9 |
| NBA 2K26 | 10 | 15 |
Source: Nielsen Video Games Tracking
