Olympic Games
insights hub
Nielsen’s data behind the
fans, brands and athletes
Discover fan insights, sponsorship trends and influential athletes for the 2024 Paris Olympic Games—powered by Nielsen data.
Olympic Games
insights hub
Nielsen’s data behind the
fans, brands and athletes
Discover fan insights, sponsorship trends and influential athletes for the 2024 Paris Olympic Games—powered by Nielsen data.
Fan insights
See how Olympics fandom shifts across the globe
WithNielsen Fan Insights data, learn how the popularity of different Olympic sports shifts based on country and age.
Sports fandom by region
Source: Nielsen Fan Insights, February 2024
Sports fandom by region
Source: Nielsen Fan Insights, February 2024
Sports fandom by region
Source: Nielsen Fan Insights, February 2024
Sports fandom by age
Source: Nielsen Fan Insights, February 2024
Spotlight on Paris 2024
Explore audience enthusiasm for the upcoming Games
2024 Paris Olympics Interest by Country
Source: Nielsen Fan Insights, February 2024
2024 Paris Olympics Intended Viewership
Source: Nielsen Fan Insights, February 2024
Sponsorship trends
Discover the brand impact of sports sponsorships
With audiences tuning in tosports events like the Olympic Games in big numbers, the opportunity arises for brands to create connections.
Global Awareness of Olympics Sponsorships
Source: Nielsen Fan Insights, February 2024
Note: data only includes people that are aware of the Olympic Summer Games.
Global Awareness of Olympics Sponsorships
Source: Nielsen Fan Insights, February 2024
Note: data only includes people that are aware of the Olympic Summer Games.
Global Awareness of Olympics Sponsorships
Source: Nielsen Fan Insights, February 2024
Note: data only includes people that are aware of the Olympic Summer Games.
Likelihood of increased product interest for sponsors of Olympic Games
Source: Nielsen Fan Insights, February 2024
See how Olympics fandom shifts across the globe
WithNielsen Fan Insights data, learn how popular different Olympic sports are in countries around the world, as well as across different ages.
Sports fandom by region
Source: Nielsen Fan Insights, February 2024
Sports fandom by region
Source: Nielsen Fan Insights, February 2024
Sports fandom by region
Source: Nielsen Fan Insights, February 2024
Sports fandom by age
Source: Nielsen Fan Insights, February 2024
Spotlight on Paris 2024
Explore audience enthusiasm for the upcoming games
2024 Paris Olympics Interest by Country
Source: Nielsen Fan Insights, February 2024
2024 Paris Olympics Intended Viewership
Source: Nielsen Fan Insights, February 2024
Sponsorship trends
Discover the brand impact of sports sponsorships
With audiences tuning in tosports events like the Olympic Games in big numbers, the opportunity arises for brands to create connections.
Global Awareness of Olympics Sponsorships
Source: Nielsen Fan Insights, February 2024
Note: data only includes people that are aware of the Olympic Summer Games.
Global Awareness of Olympics Sponsorships
Source: Nielsen Fan Insights, February 2024
Note: data only includes people that are aware of the Olympic Summer Games.
Global Awareness of Olympics Sponsorships
Source: Nielsen Fan Insights, February 2024
Note: data only includes people that are aware of the Olympic Summer Games.
Likelihood of increased product interest for sponsors of Olympic Games
Source: Nielsen Fan Insights, February 2024
Influential athletes
Understand the influence of some of the biggest athletes headed to Paris
Athletes are gaining fans in their own right. We analyzed the Instagram accounts of some of the biggest names in this year’s Games to understand their potential as partners ininfluencer marketing.
| Athlete Name | Country Flag | Sport | Instagram Handle | Followers | Follower Growth | Engagement Rate | Audience Reachability | Avg media value of branded posts (USD) |
|---|---|---|---|---|---|---|---|---|
| Simone Biles |  | Gynmnastics | @simonebiles | 7.1M | 0.38% | 3.15% | 68.79% | $93,510 |
| Tom Daley |  | Diving | @tomdaley | 3.2M | -1.24% | 1.60% | 67.17% | $21,321 |
| Caeleb Dresself | | Swimming | @caelebdressel | 629K | -0.83% | 0.41% | 79.87% | $1,055 |
| Carlos Alcaraz |  | Tennis | @carlitosalcarazz | 4.7M | 7.31% | 3.78% | 83.70% | $71,277 |
| Eliud Kipchoge |  | Marathon | @kipchogeeliud | 2.6M | 4.74% | 3.89% | 78.11% | $41,069 |
| Katie Ledecky | | Swimming | @katieledecky | 605K | 1.67% | 2.88% | 70.03% | $7,156 |
| Leon Marchand |  | Swimming | @leon.marchand31 | 191K | 15.28% | 21.71% | 87.53% | $15,843 |
| Leylah Fernandez |  | Tennis | @leylahannietennis | 352K | 0.52% | 1.87% | 77.67% | $2,692 |
| Momiji Nishiya |  | Street Skating | @momiji_nishiya830 | 160K | -1.43% | 8.25% | 73.49% | $5,499 |
| Shelly-Ann Fraser-Pryce |  | Track & Field | @realshellyannfp | 935K | -0.08% | 2.51% | 65.59% | $9,698 |
Source: Nielsen InfluenceScope, November 2023 – April 2024
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