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Tait has made changes in Cavs' radio and TV setup

Tait has made changes in Cavs' radio and TV setups By Terry Pluto WWWE, and those were key games of land or Oberlin, which should blanket on the tube for the added exposure. PETE FRANKLIN on Bill Musselman's hiring by Beacon Journal staff writer the playoff drive. the area." Chones did the TV games last year, and Joe Tait is back, but WWWE (1100- *Then four of five This is the first time the Cavs have he'll return to supply the commentary. *"Unbelievable. It's the same madness that keeps AM) is not. Jim Chones is back, but bringing Billy Martin back to the Yankees. Musselplayoff games weren't on WWWE. So I ask, why are we had their own radio network, and Tait "So we had to find someone to do the man back? It's potso. He couldn't coach a Hoola WUAB-TV (Ch. 43) is not. Jack leaving WWWE when our most impor- hopes that the various stations will help 20 radio Corrigames," said Tait. "A lot of Hoop convention. gan is out and Howard Kellman is in. tant games weren't even on WWWE? We in promotion of the team with commer- people submitted tapes, and Kellman's "*I called him my loser of the day. It doesn't get cials hyping the games. was the best. I don't think need reaction in New York that I'm sure it did in All of this means that the Cavaliers' were heard on WR.MR (850-AM) or you a For the first time in his 17 years with color in radio, just television, Cleveland. Maybe Musselman will bring back Fat approach to radio and television cover- WDOK (102.1 FM). Our biggest problem guy so Guy Eating Beer Cans. What I really want to know is "age has changed. was that our fans didn't know where to the Cavs, Tait won't do every game on Howard will do what I do - work the what's the deal with (Minnesota GM) Bob Stein. find us s and we had to do something radio. Twenty of the 82 contests will be games alone." What home did they let him out of? Stein said Last spring, was as about that." broadcast by Kellman, a Tait protege Musselman is a little intense. A little intense? Yeah, Tait hired the Cavs' vice president in charge of broad- from Kellman is veteran What about Corrigan, who had been just like Charles Manson." casting. Now he will do more than call In Akron, the Cavs will be on WAKR the television voice of the Cavs. Indianapolis. a minor-league baseball announcer with the games, he will decide how the (1540-AM). "That's every game," said the Indians. He also did "Jack has a clause in will be done and where they will Tait. "Our broadcasts will have priori- NOTEBOOK - - - A first for the Cavaliers will be Indianapolis non-compete games college basketball for St. John's in New his contract to do the Indians with be heard and seen. York. WUAB, meaning he can't work for ty." that the entire 8-game exhibition schedule will be on any the radio. if you want to see the Cavs in preseason, His biggest move was dumping The same is true of WRMR in Cleve- "We switched television stations from other television station in this market,' you'd better be ready to drive because the closest +50,000-watt WWWE, which may not land and 28 other stations across the WUAB to WOIO (Ch. 19) and that led to said Tait. "When we went to Ch. 19, we game is in Dayton Oct. 26. Other games are in such have taken the Cavs into 38 states and state, stretching down to Cincinnati. couldn't Jack." glamour spots as Jonesboro, Ark., and Fayetteville, a couple of changes," said Tait. "First use N.C. It will be interesting to see how the half of Canada as the station's commer- Some Cavs games will even be heard in of all, we have different beer sponsors Tait said that the Cavs left WUAB for combination of Talt and Chones works on televicials claim, but still has the strongest Erie, Pa., and Dunkirk, N.Y. on radio and television. That means we two reasons: "First, we did have some sion. Tait's style is pure radio who has the ball, signal in this area. "Not all of the stations in the outlying couldn't simulcast. Because if you say, conflicts with Indians games, but the what is the score and what players are on the floor. That's a change from Corrigan, who mixed quite a *The problem was that we really areas will carry every game," said Tait. 'Hey, let's have Beer X,' then the people main factor was WOIO's offer. It was bit of analysis with his play-by-play. It also was weren't on WWWE," said Tait. "We "Some of them have high school and from Beer Y who bought time on radio overwhelming and there was no way we obvious that Chones and Corrigan were fighting for were treated like an ugly step-sister. We college broadcasts that make them a lot will be upset. could turn it down. Since WOIO is going mike time and seemingly trying to see who could of money and have strong community "So that meant we had to have two to be on most cable outlets, the Cavs come across more like the expert. Also look for were bumped by Chones to tone down some of the Indians, bumped by his criticism of the Browns. Ten of our last 11 regular- interest. But in northern Ohio, you can separate announcing setups.' games should get strong exposure all officials, which is a bad habit that plagues most season games weren't broadcast on hear our games either in Akron, The Cavs and Ch. 19 both wanted Tait over the state." rookie announcers. Cleve-
Article from 01 Oct 1988The Akron Beacon Journal(Akron, OH)
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