Movatterモバイル変換

[0]ホーム
URL:

Skip to main content
Newspapers.com by Ancestryprint logo
Free Trial
Sign in

L.A. TV Market Super Sales Area

UHF STATIONS GROW L.A. TV Market Super Sales Area BY WALT DUTTON Times Staff Writer With the addition of KMTW, UHF Channel 52, Los Angeles is now an 11-channel market (7 VHF and 4 UHF). The VHF stations (Channels 2 through 13) have been prospering for more than a decade and a half with programing aimed at a mass audience. It has been a different story for UHF (Channels 14 through 83), chiefly because until recently there were few television sets in Los Angeles capable of receiving the UHF band. The first two successful UHF stations, KMEX and KCET, are aimed a at special interest groups. KMEX (34) is an all-Spanish language channel, which enjoys a devoted audience of Robertson Scott several hundred thousand Spanish-speaking Angelenos. KCET (28), Southern California's educational-cultural channel, appeals to those who are tired of commercials and/or are looking for something better in their television viewing. And then there is Channel 22 (KPOL). It's something else altogether. KPOL came on the air a little more than a year ago in direct competition with the entertainment offered by the VHF channels. During that year their programing has consisted of old TV series and even older movies, yet the number of commercial interruptions could be counted on the digits of your hands, and maybe one foot. According to KPOL's director of programing Robertson Scott, there is a good reason. "There are two ways to go in UHF," says Scott. "You can spend a lot of money and force a market, or you can program as well as you can and wait for the sets. KPOL did the latter, and its management is optimistic about the future. "We're certainly not discouraged," says Scott. "We've had far more viewer comment during our first year of TV than we had during our first year of radio. And we're beginning to do business for the first time. This year has shown a market increase in UHF. There is sponsor interest now; we're concentrating on sales." Channel 52, on the other hand, is operating with free public service film and no commercials. Interestingly, 52 is owned by Kaiser Steel, which holds an option for Zenith's Phonevision pay-TV system for the L.A. market. Workshop Offers Musical Revue Saturday afternoons on Channel 2, nestled between a string of public service programs and an old movie, is the Repertoire Workshop, a half-hour series of exchange programs among the CBS-owned stations in New York, Chicago, Philadelphia, St. Louis and Los Angeles. This Saturday, KNXT will offer its latest contribution to the series in the form of "A Party of Five," a breezy musical revue that may prove to be just the thing for a warm summer afternoon. Starred in the show are Talya Ferro, Nancy Priddy, Jeannine Burnier, Dave King and Dick Curtis. It was written by the comedy and song-writing team of Evans and Elaine Burke. It is a fast half hour with no commercials, just songsstraight and satirical. Miss Ferro takes an engagingly different approach to "Wouldn't It Be Loverly" and King sings a nostalgic song called "Where Is the Little Boy That Used to Be Me," while Curtis and MIles. Priddy and Burnier concern themselves with the laugh-getting songs. Although "A Party of Five" may not be an earthshaker that will arrest everyone's attention from the usual Saturday afternoon activities, it is worth some chuckles from those who are already camped in front of the tube. Take, for example, a verse from Miss Burnier's tender love ballad, "I Lost My Heart at Thriftimart". While strolling through the canned goods I spied him from afar His handsome face reflected in a Smucker's Jelly jar ... Channel 28 Television Festival Tuesday night, Channel 28 will begin a four-part presentation of the Buffalo International Television Festi-7 val, a composite of television and film presentations gathered from around the world as an annual project of station WNED in Buffalo. The first three segments of the festival will be screened July 12, 19 and 26 at 9:30 p.m., and the concluding program will air at 8:30 p.m. on Aug. 2. There were 25 entries from 17 countries, with three top awards decided by a panel of judges, and a fourth on the basis of balloting by viewers in Buffalo. Next Tuesday's films will be "The Duel" (Poland), concerning two athletes competing for top honors in a shot put event; "Un au an Middelheim" (Belgium), an open-air exhibition of sculpture in Antwerp; "Sibelius" (Finland), a biography of the composer; "Foux de Joie" (Switzerland), which shows how fire plays an important part in the festivals of the Swiss; and "Through the Eyes of Its Youth" (Germany), a collection of drawings by East and West German youths depicting the division of Germany.
Article from 08 Jul 1966The Los Angeles Times(Los Angeles, CA)
•
CLIPPED BY
sammibrie

Topics to Browse:

Get started searching Newspapers by searching a keyword, name, or phrase…

PeopleTopicsLocationsOther

More Clippings by tags, date and location

Loading

Loading

Loading

Loading

Trending Clippings

Loading

Loading

Loading

Loading

View All Clippings
[8]ページ先頭
©2009-2026 Movatter.jp