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Move Over, Homer: Fox outbids CBS for NFC

95 Move Over, Homer Fox outbids CBS for NFC By Manny Topol STAFF WRITER The Fox television network has outbid CBS for the NFC television package and will begin broadcasting games next season, an NFL spokesman said last night. Fox reportedly outbid CBS by $100 million a year, according to a CBS source, for the rights to the games. Sources said CBS has submitted a bid for the rights to the AFC package, now owned by NBC. NBC has 72 hours to match that bid. If it does, CBS would be left without pro football for the first time since the 1950s. The deal gives Fox its first regular sports programming. Dick Ebersol, president of NBC Sports, said in January, "If we don't think we can make a profit in our next NFL arrangement, we won't be in it, period . . . because nobody can afford this kind of money. We're not a charity.' The NFL will announce the complete package in a couple of days, according to Joe Browne, the NFL vice president of communications and development. He would not say how much Fox paid for the package. CBS paid $1.06 billion for the NFC package in a deal negotiated in 1990. TNT and ESPN, which split the Sunday night package, each paid $450 million for those rights. NBC paid $792 million. The total $3.652-billion television deal is the most lucrative in television history and brings the NFL about $900 million a year. The league has been negotiating with all the networks to replace the package, which expires at the end of this season. Network and advertising officials had predicted that the new television deals would be worth no more than 75 percent of the previous agreements. However, with Fox taking over the major part of the package, the NFL will probably make more money on the new television package. The prime-time package of Monday night games on ABC and Sunday night games, split between ESPN and TNT, will remain the same. Sources said the Fox network targeted the NFC from the very beginning of its negotiations. The NFC package has been the more lucrative because it includes more major broadcast markets than the AFC, including New York (Giants), Chicago, San Francisco, Philadelphia, Dallas and Washington. CBS has also been helped by the fact that NFC teams have won the last 10 Super Bowls. The NFC on CBS also had the most popular of sports announcers in Pat Summerall and analyst John Madden. It was unclear last night what their futures would be in the new network alignment. Fox officials also promised the NFL that it would promote the league heavily and will continue to promote the NFL even during the offseason. The Fox network, according to a source become the "network of the NFL." familiar with the negotiations, will, in a sense, The Fox Television Network, which started in NEWSDAY, 1987, is expected to lose money on the deal. But "loss leader" that would boost the network as a initial loss and consider the NFL package as a officials there are said to be prepared for the SATURDAY, major player among the networks. and merged CBS took has in the 1970. televised NFC NBC NFL when took the games the AFC NFL since and the and ABC 1950s AFL got DECEMBER "Monday Night Football." Associated Press contributed to this story. % 1993
Article from 18 Dec 1993Newsday (Nassau Edition)(Hempstead, NY)
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