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Vermont ETV Changing Name

20 Vermont ETV Changing Name Vermont ETV, Vermont's PBS station, has announced that it will change its name to Vermont Public Television on Jan. 1. Through its system of four transmitters and two translators, Vermont ETV serves residents throughout its home state, while reaching into neighboring areas of New York, New Hampshire and southern Quebec. The name change is designed to reflect the station's close affiliation with PBS (the Public Broadcasting Service), as well as its commitment to providing statewide public television programming and community services. "Our 30th birthday seems a very appropriate occasion to make this change," said Hope Green, the station's president. "It's time for our name to reflect who we've become over the course of 30 years - Vermont's primary source for quality public television programming." Vermont ETV is the state's only PBS affiliate. The station went on the air Oct. 16, 1967. Green said the Vermont ETV name stemmed from the station's origins in educational programming. "Thirty years ago, we were primarily a school service, broadcasting about 10 hours a day - and only on weekdays," she said. "While we're still committed to providing learning opportunities and educational programming, particularly for children, the breadth of our program offerings, community service initiatives, and locally produced shows, has grown dramatically over the years. We are, in fact, much more than our current name indicates." John King, the station's senior vice president, said: "This change will also help us prepare for the future, as we move into the age of digital televi'sion and expanded service capabili-. ties. We know that our service to the Vermont community is going to grow, and we know that quality, informative programming, unique to public television, will continue to be our focus. For many reasons, calling ourselves Vermont Public Television is a, very natural step in our evolution." King pointed out that the change Vermont applies to the station's trade name only. Its legally incorporated name will remain Vermont ETV Inc. "We're not changing our identity," said Green. "We're building on it. 'Vermont Public Television' reflects much more accurately who we are today. That's important as we build a strong future for the station - and for the Vermonters 1 we serve." Vermont ETV's broadcast channels are WETK/33 Burlington, WVER/28 Rutland, WVTB/20 St. Johnsbury, WVTA/41 Windsor, W36AX/36 Manchester and W53AS/53 Bennington. PRINT PLUS $150 O Calls Nights Credit and Unlimited Weekende Local intil Memorial Rutland TAC FREE CAR I SKYWAVE Accessories 239 1-800-308-7529 • a *Bel Atlantic "The Interested in an affordable Call Bruce Maynard at the sO SAN
Article from 18 Dec 1997The Rutland Daily Herald(Rutland, VT)
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